All Marketing knowledge

Charles Tyrwhitt marks 40 years with a star-studded film starring founder Nick Wheeler, tied to a new Oxford Street flagship. Marketing Minute on heritage as a moat and story-plus-store.

Tesco's new BBH London campaign urges shoppers to redeem their Clubcard rewards, after finding half a million members are each sitting on £100+ of unspent vouchers, a masterclass in retention economics.

Jägermeister has launched its own sneaker, 'The Curt', with Hamburg label Flowers for Society — a permanent lifestyle line, not a limited drop, as the 90-year-old brand pushes into streetwear.

Lidl GB has shortlisted OMD, iProspect and WPP Media for its UK media account, putting incumbent OMD under pressure as part of a wider European media review.

Tesco Kitchen is back for season two with Greg James, Seema Pankhania and a fresh line-up of celebrity guests. Here's why grocers are becoming content publishers.

Aldi Nord is leaning on cute animal and football memes — made with Accenture Song — to own its price-leader image without a single nagging discount ad. Here's why the meme play works.

DoorDash's Q2 2026 revenue rose roughly 25% and it lifted its full-year outlook on record user numbers — while its advertising arm quietly becomes one of retail media's next big engines.

Zalando's Q2 2026 GMV rose 20.7% but the growth was flattered by its About You acquisition, and a trimmed outlook sent shares down ~16%. Why its real story is retail media.

Criteo's Q2 2026 revenue fell 11% to $428m and it cut guidance again as retail-media revenue dropped 21%. Why the category's French pioneer is stalling — and the lesson for brands.

Valiuz signs France's five major broadcast ad houses, becoming the first retail-data provider across French TV — bringing shopper-level targeting and sales measurement to television.

Walmart completes its billion-dollar acquisition of self-serve streaming-ad platform Vibe.co, pushing Walmart Connect into connected TV and straight at Amazon.

Germany's Bundeskartellamt has issued a preliminary assessment raising serious competition concerns about EDEKA's planned acquisition of tegut.

Coca-Cola Great Britain has launched 'Counter Cultures', a campaign celebrating the family-run hospitality businesses that stock its drinks.

Co-op, with Carat UK and Platform Media, has launched 'Pop to Co-op', a four-part comedy microdrama — a first for UK grocery.

Pinterest has opened a new London headquarters at Oxford Circus, positioning the UK at the centre of its shopping-focused advertising strategy.

Edeka-owned discounter Netto is giving app users free RTL+ streaming above a spending threshold, in a permanent tie-up with broadcaster RTL — grocery loyalty meets entertainment.

Discounter Penny has opened a permanent Frankfurt store themed around a reality-TV influencer — gold statue and chandeliers included — billed as Germany's first influencer-designed supermarket.

Retail advertising is booming in the UK. Here's how retail marketing and retail media fit together in 2026 — the formats, the networks, and how brands should start.

Academy Sports + Outdoors has launched Academy Retail Media, offering onsite, in-app and off-site ads with closed-loop measurement across 52 million verified customers — retail media's next wave beyond grocery.

Kingfisher has created its first Head of Data Monetisation role and B&Q has hired a retail-media director from Amazon — a clear signal the DIY group wants a serious commerce-media business.