All Marketing knowledge

McDonald's Deutschland is reformatting its McChicken from its familiar elongated shape to a round patty as it expands its chicken line-up.

Beauty retailer Douglas is retendering its media business across all 22 of its European markets, just a year after consolidating DACH spend with Carat.

Kantar Media has launched a retail-media-search monitoring tool and published an analysis of Amazon Search advertisers in France, with striking data on pure-play brands.

Smyths Toys has launched its Christmas campaign early via Droga5 Dublin, turning its catalogue into a child's best friend built from around 700 toys across eight countries.

Royal Mail has slashed its disputed October business-mail price rises after an Ofcom intervention and industry backlash, giving direct-mail planners some relief.

Google Shopping ads are the product listings — image, price and shop name — that sit at the top of Google. They don't run on keywords: they're powered by a product feed you manage in Google Merchant Center. Get the feed right, switch on the free listings, then run a Standard Shopping or Performance Max campaign to buy extra visibility. What Google Shopping ads actually are Those tidy product boxes at the top of a Google search — a photo, a price, your shop name, sometimes a s

Germany's Payback has launched 'Payback Produkte', an in-app marketplace selling thousands of items, as the loyalty giant with 35 million users evolves from points scheme to commerce platform.

A new study from Kroger, Vidmob and MMA Global finds AI 'predictive creative scoring' can forecast e-commerce conversion with 81% accuracy — before a dollar of media is spent.

Fast-casual chain Cava has named John Ludeke, former chief brand officer at Dr. Squatch, as its chief marketing officer, recruiting from outside the restaurant world to extend double-digit growth.

Former Frasers Group CMO Beckie Crane-Stanion joins The Very Group as marketing director, taking charge of brand, marketing and in-house agency HelloStudio.

Best Buy Ads is launching CTV inventory, multi-touch attribution and AI tools, positioning itself as 'the next generation of commerce TV'.

German grocer Kaufland is scaling retail media by using Xtra-Card loyalty data to target shoppers, winning an ECR Award for a data-driven Coca-Cola 'Meal Deal' campaign.

Galeries Lafayette has tapped French designer Jean-Charles de Castelbajac to create its flagship winter and Christmas windows and in-store spectacle for the season.

KFC France has appointed Lucas Gilliard as general manager, succeeding Isabelle Herman. Gilliard arrives from a retail background at H&M and Tape à l'Œil.

Boston Beer's Twisted Tea has teamed up with camo brand Realtree on a limited-edition can and merch collab — a co-branding play as the hard-iced-tea category slows.

Adobe projects US online holiday sales will hit a record $275.1 billion this November–December, up 6.7% year on year despite consumer strain.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

PepsiCo is launching its Chester's snack brand and its cheetah mascot in Germany, targeting Gen Z in a bid to grab share of a competitive salty-snacks market.

After sharply falling sales, Bonprix CMO Nicolai Johannsen is refocusing the Otto Group fashion brand on the over-40s with a data-driven customer-centric strategy.

Lidl celebrates a 10th fresh-produce award with a royal-themed 'Frischekönig' campaign featuring Riton — and a cheeky jab at rival Rewe.