All Marketing knowledge

Rescued from administration and now profitable, The Body Shop's marketing is betting its comeback on 'affordable indulgence' and the brand's activist roots.

A year after Unilever's £230m acquisition, Wild says influencer marketing is now its single biggest growth channel — run for 'true selling power', not reach.

Panera takes its overhauled points-based MyPanera program nationwide to 70M+ members, adding tiers and a Sip Club subscription, promoted by a Keke Palmer campaign.

Coca-Cola is expanding its 'Fan Work Is Thirsty Work' platform for the 2026 season with a 74-campus tour, custom packaging for 25 teams and a Yahoo fantasy tie-up — riding a 17-year high in volume growth.

Sticker brand Sticki Rolls turned a billion YouTube views into a NYC pop-up drawing nearly 1,000 guests and a 130% search jump — a Gen Alpha content-to-retail flywheel.

George at Asda's first single-agency campaign across fashion and home, by Lucky Generals, reframes own-label value as insider style knowledge.

Taboola Newsroom data shows Clubcard coverage pulled 335,000 page views in 30 days, up from 17,000 — a lesson in how a hard deadline manufactures earned media.

1990s French fashion brand Jennyfer, which went into liquidation in 2025, is back on shelves through Vib's stores — a test of reviving a bankrupt heritage brand via a host retailer.

Intermarché and agency Romance added four absurdist new films to their long-running 'life shouldn't cost this much' saga, treating everyday groceries as luxury goods.

Fresh trade analysis shows wellness brands — from powder pioneer AG1 to fast-growing Grüns — battling for retail shelf space as gummy supplements boom and get marketed 'like skincare'.

JCPenney has launched a comedic campaign parodying wellness retreats to 'cure' shoppers of bad off-price habits, reframing value and taking a direct swing at treasure-hunt chains.

French supermarket private-label brands (marques de distributeur) are pushing past the traditional 'cheap alternative' role — investing in packaging, content and even celebrity partnerships in a bid to compete with national brands on more than price.

Ikea has opened its first-ever store inside a German train station — a small footprint pop-up at Nuremberg Hauptbahnhof, in partnership with Deutsche Bahn — as the retailer keeps re-inventing what a physical Ikea looks like.

Hong Kong's AS Watson has moved Superdrug's UK media planning and buying off WPP's Mindshare, ending an incumbency that dated back to 2013 and heaping fresh pressure on the world's biggest media agency.

France’s DGCCRF has fined fast-fashion site Boohoo €2.33m for fake ‘reference price’ discounts — with 95% of checked promotions found non-compliant.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Motors has relaunched the Cazoo brand as its flagship used-car marketplace, taking direct aim at market leader Auto Trader — a bold bet on reviving a familiar name.

The ASA has banned a Boots ‘free No7 lotion’ newspaper promotion after a customer couldn’t redeem the voucher — a sharp reminder that ‘subject to availability’ is not a get-out-of-jail card.

Target’s Q2 profit more than doubled to $1.87bn as its Roundel retail-media arm grew ad revenue 28.6% — the clearest sign yet that ads are outgrowing the core retail business.