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Coca-Cola's Mr. Pibb has gone from nostalgic afterthought to the fastest-growing brand of 2026, powered by 'zillennial' love and a caffeine kick.

Debenhams kicks off the festive ad season early with a celebrity-led, long-form film built around the ease of online shopping.

Two of Britain's best-loved food brands are tapping the 'brinner' trend with pop-up parties and a serious push behind breakfast.

Loyalty schemes are back in fashion, from supermarkets to drinks giants. But do they actually build loyalty - or just discount to people who'd have bought anyway? Here's the honest answer.

Coca-Cola is reviving its Coke Zone loyalty scheme in the UK, betting that value-hungry shoppers and first-party data make rewards worth doing again.

MediaMarktSaturn's Michael Schuld took CMO of the Year 2026 in Munich — recognition for making brand marketing matter again at a giant electronics retailer.

German discount retailer Tedi has made a loud TV comeback with a colourful, poppy spot built around a remix of Aqua's Barbie Girl, created by Serviceplan.

Tesco Media, powered by dunnhumby, has unveiled its biggest retail-media overhaul yet, adding a new ad platform, shoppable formats, on-site video, in-store influencer content and a new measurement framework.

Deliveroo and Tesco have launched WOOHOO!, a buddy-movie-style campaign from Pablo London marking Tesco groceries, Clubcard prices and points arriving on the Deliveroo app.

Subway has unveiled 'Blueprint', a reimagined restaurant and brand experience for EMEA, aiming to double its footprint to 10,000 restaurants in five years.

Ritter Sport's appeal over a square 'Monnemer Quadrat Bio' oat bar reaches the OLG Stuttgart — a live test of how far a brand can own a pack shape.

Intermarché swaps its trademark humour for an emotional Sunday-lunch film promoting its 'Terroirs' range of French-origin products, via agency Romance.

Loyalty schemes have quietly become retailers' most valuable asset — not for the discounts, but for the data. Here's how rewards turned into a media business, and what it means for brands.

America's shoppers in 2026 are value-driven, omnichannel and increasingly shopping through social and AI. Here are the consumer trends US marketers need to plan around.

Retail media is the fastest-growing slice of advertising. US retail media spend is nearing $70bn in 2026 and the global market is heading past $300bn by 2030. Here's what every marketer needs to know.

The co-founder of Berlin toothpick brand Pick'em is livestreaming himself living inside a glass booth in an Edeka supermarket for several days — a scrappy experiential stunt built for attention and reach.

Fast-casual darling Cava has recruited John Ludeke — a marketer from challenger brands Dr. Squatch and Monster Energy — as chief marketing officer, signalling a more aggressive brand-building phase.

Kantar's BrandZ Most Valuable UK Brands 2026 puts the top 75 at a record $321.2bn, with HSBC on top, Revolut the fastest riser and financial services powering growth that is finally outpacing global rivals.

Waitrose is investing GBP 10m to bring restaurant-quality prepared meals to its shelves, positioning dine-in at home as a rival to eating out ahead of Christmas.

A WeCreate and Appinio survey finds TikTok has become the most important shopping platform for Germans aged 16 to 39, even as AI-made ads start to weigh on brand perception.