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LVMH is moving its Asia-Pacific media account from WPP to Publicis from January 2027 — with no competitive pitch — extending one of the luxury giant's deepest agency relationships.

AXA has partnered with Publicis Sapient to deploy AI agents at scale across markets including the UK — a sign of how agency groups are becoming operational transformation partners.

A structural shift in French streaming: Disney+ lands M6's biggest shows, reshaping where French audiences — and ad money — go.

A landmark femcare account — home of AMV BBDO's 'Wombstories' and 'Blood Normal' — goes into review as M&A reshapes agency rosters.

After absorbing Interpublic, Omnicom Media Germany has named the leadership of its merged organisation under CEO Paul Remitz — and promises a 'completely new operating model'.

Vincent Bolloré's Lagardère Media News has taken 90% of the publisher of 'Front Populaire', extending his media galaxy and reigniting France's media-concentration debate.

French holding company Publicis has won pharma group Gilead's US media buying, estimated at $344m, unseating IPG in the wake of Omnicom's IPG merger.

Meta has agreed roughly $18bn to settle US state claims that Instagram and Facebook harmed children — and default time limits for under-18s reshape teen reach for every advertiser.

Stella Artois launches its first multi-market activation under its Netflix partnership — an eight-market tie-in with 'The Gentlemen' Season 2 fronted by Theo James and David Beckham.

The 2026 Esports World Cup, relocated from Riyadh to Paris, closed as the biggest edition ever — 850 million viewers and 22,600+ ad installations across the city.

Publicis Sports has teamed with Travis Kelce and 3 Arts Sports to launch Tekta, a venture helping brands structure and measure NIL sponsorship deals with US college athletes.

TIRTIR and JvM HANGANG brought the CONCERT-PROOF BAR to BTS THE CITY ARIRANG – NEW YORK, turning concert-day beauty needs into an experiential K-beauty activation connecting fandom, Korean culture, product trial and commerce.

Patoko is Albania's first super app: rides, home services, bookings and rewards, led by Arbër Kadia. 194,000 users in 2024, backed by Kevin Sekniqi's K4S6 fund, now eyeing the US and Europe.

Bliss is an Albanian-Finnish startup building culturally intelligent mental-health support. Led by Jona Doda, it now spans 20+ countries, 30+ languages and 70+ therapists.

EasyPay is Albania's leading e-money institution: founded in 2010 by Lindita Shomo, with 100+ services, 580+ agents, 26M+ transactions and Ria Money Transfer remittances.

IPG Mediabrands agency Initiative widens its German leadership as the Omnicom-IPG merger reshapes the media landscape.

Dentsu grew organic net revenue just 0.3% in H1 2026 as CEO Takeshi Sano's cost-cutting turnaround pushes on.

L&C New York has repurchased the minority stake held by Germany's Serviceplan Group, ending a three-year partnership and returning the creative shop to full independence.

WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.

Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.