All Marketing knowledge

From reselling vintage on eBay to a profitable, B-Corp certified fashion house courted by the Bettencourt family's investment arm, Sézane is the DTC fashion story Europe keeps trying to copy.

In three years Graza took a commodity nobody thought about — olive oil — and built a nine-figure brand on a squeeze bottle, creator seeding and a DTC-first playbook. Here's how.

Surreal sells high-protein, zero-sugar cereal. What it's really famous for is billboards that troll celebrities, rivals and the entire ad industry — on a shoestring.

Snag turned one woman's frustration that tights never fit into a fast-growing DTC brand — built entirely on serving the customers the hosiery industry had ignored.

Two Farmers, a Herefordshire crisp brand launched by two farmers in 2018, built its whole identity around a 100% compostable packet — proof that for a small producer, the packaging can be the marketing.

Pip & Nut, the nut butter brand Pip Murray started at her kitchen table, has hit its first operating profit as revenue jumped 50% to £26.4m — a lesson in patient brand-building.

TRIP survived a regulatory gut-punch to its CBD business, pivoted to functional drinks, and turned an 'equity-for-advocacy' model into one of the fastest-growing names on the shelf.

tonies turned a screen-free audio box and a collectible figurine into a global children's-media business growing 41% a year. A spotlight on one of Germany's best growth stories.

Dentsu's new global CMO report captures the moment marketers stopped expecting AI to save them money — and started spending the time it frees up on things machines can't fake.

UK health-science scale-up Zoe has turned personalised nutrition into a real business — 3 million monthly users, 70%+ recurring revenue, and a 2026 crowdfund that blew past its £1m target to raise over £3m.

Tony's Chocolonely turned an uncomfortable truth about cocoa into one of the world's fastest-growing chocolate brands, passing 240 million euros in 2025 — proof a mission can be a growth engine.

Publicis, Omnicom and a resurgent Havas are pulling ahead while WPP resets. Inside the Q3 earnings that redrew the agency power map.

Paid advertising has started appearing inside AI assistants like ChatGPT. Here is how it works, who is already testing it, and the practical moves businesses should make before the channel matures.

Pernod Ricard's Q1 sales fell less than feared — organic down just 0.9% — with the US and China weak but India and the rest of the world growing. A read on consumer caution.

Mergers, AI and a wave of account moves are redrawing the agency world in 2026. Here's a plain-English guide to the holding-company shake-up — and why it matters to businesses of every size.

Havas grew net revenue 7.2% to EUR 703m in Q3 2026, with US-led organic growth of 2.4%, and held its full-year guidance. A read on the holding-company landscape.

Grand Theft Auto VI is the most anticipated entertainment launch in years, and Rockstar built that frenzy with almost no marketing, a masterclass in scarcity and restraint.

Bannerflow has announced Creative Intelligence, a connected suite of AI capabilities built into the advertising workflow to help brands create, evaluate, understand and scale advertising from one platform.

German discounter Lidl, via M+C Saatchi, ran a guerrilla out-of-home stunt mocking a viral $60 New York loaf to flex its own price competitiveness in the US.

Serviceplan has created a new global premium-positioning campaign for Lufthansa, 'Premium lives in the details,' betting that specificity rebuilds premium credibility.