All Marketing knowledge

Bill-pay firm Doxo will pay $2.1m to settle FTC allegations it ran misleading search ads impersonating billers and charged hidden fees — a warning on paid search tactics.

The FTC has proposed an enforcement policy on personalized pricing, signalling that using consumer data to set individual prices could be unfair or deceptive — a shot across martech’s bow.

The NFL and 72andSunny’s ‘The Season Is Your Stage’ builds its season-launch campaign around players’ touchdown celebrations — designed for social virality first.

Bud Light’s 2026 NFL campaign reunites Shane Gillis and Peyton Manning across two comedic spots and reintroduces team-branded cans — a marquee beer-category play at kickoff.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

NBC News has named Taboola the exclusive reseller of all its programmatic display inventory — Taboola’s biggest move yet beyond native into open-web display.

Apple has opened Apple Maps advertising to all businesses in the US and Canada, complete with a 15% launch credit — its most direct challenge yet to Google Maps ads.

Roku has added ‘Fairground AI Creator TV’, a 24/7 free channel of entirely AI-generated shows interrupted only by AI-generated commercials — and it drew instant ‘AI slop’ pushback.

Poppi co-founder Allison Ellsworth used her personal social channels to recruit for her next venture, drawing 2,000+ applicants from a couple of Instagram Stories.

Shoe Station Group has appointed Tracy Dick as CMO across its Shoe Carnival and Shoe Station banners, consolidating marketing under one leader after a corporate rebrand.

Target’s Q2 profit more than doubled to $1.87bn as its Roundel retail-media arm grew ad revenue 28.6% — the clearest sign yet that ads are outgrowing the core retail business.

LiveRamp shareholders approved Publicis’s $2.2bn acquisition at $38.50 a share, but rejected an $82.6m executive golden-parachute package in a separate advisory vote.

Under Armour and Dwayne Johnson have ended their roughly decade-long partnership as the brand undertakes a marketing reset, with Johnson taking full control of Project Rock.

The IAB has released version 2 of its AI Transparency & Disclosure framework as state and international labeling laws multiply — and as research shows AI labels can dent performance.

Chipotle’s ‘The Salish Matter Order’ builds a digital-only menu item and sweepstakes around a teen creator — its latest bet on reaching Gen Alpha through creators, not celebrities.

Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.

OpenAI is switching on ChatGPT ads across 31 European markets — Free and Go users only. Here’s what it means for advertisers and what to do now.

Formula 1's 'Five Lights', narrated by Colin Farrell via agency Wing, is a cinematic mid-season push anchored in Times Square — F1's continued courtship of US fans.

Google will retire campaign-level language targeting in Search from late September 2026 — another manual lever ceded to AI, with real compliance headaches for regulated brands.