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Impression counting is the foundational currency of digital advertising. Google's shift to begin-to-render could quietly reset baselines across the open web.

The biggest independent demand-side platform is laying off ~15% of staff after a soft quarter — a warning sign for the open programmatic market.

Gartner says 80% of US ad spend will flow through AI-powered platforms by 2028. Here's how marketers can keep control of budgets and guard against the 'machine bias' that favours the platforms.

Ace Hardware's RedVest Media added weather-triggered programmatic ads — auto-serving generator or fan promos when local forecasts spike — plus DoorDash, influencer and measurement tools.

OpenAI says its ChatGPT advertising business reached a $1 billion annualized run rate about 200 days after launch, and is rolling out self-serve access in Europe.

A federal judge ruled Google won't have to sell its AdX exchange, rejecting the DOJ's breakup demand and ordering behavioral remedies instead — the biggest open-web ad question, resolved for now.

Two telecoms rivals have pooled their permission-based mobile audiences into a single 11.5-million-strong SMS and RCS advertising offer — and the engagement numbers are hard to ignore.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

X has brought back in-app Lead Gen Ads globally — a format Twitter discontinued in 2016 — with native forms that pre-fill returning users' details.

French-rooted digital group Cosmo5 (formerly Labelium) is an official OpenAI partner agency for ChatGPT Ads in Europe, with Carrefour, TotalEnergies and Bouygues Telecom among first clients.

Channel 4 is extending its viewer-level ad targeting proposition to selected YouTube channels — a landmark step in its 'Fast Forward' strategy that aims to make the broadcaster digital-first by 2030.

NBC News has named Taboola the exclusive reseller of all its programmatic display inventory — Taboola’s biggest move yet beyond native into open-web display.

Apple has opened Apple Maps advertising to all businesses in the US and Canada, complete with a 15% launch credit — its most direct challenge yet to Google Maps ads.

Digital agency Dept has strengthened its DACH management with Franzis Heusel and René Dalock as previous executive Lünenbürger-Reidenbach departs — the latest agency reshuffle in Germany.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

Germany’s Bundeskartellamt has closed its probe into Apple’s App Tracking Transparency, extracting binding commitments to align consent prompts for Apple’s own and third-party apps.

LiveRamp shareholders approved Publicis’s $2.2bn acquisition at $38.50 a share, but rejected an $82.6m executive golden-parachute package in a separate advisory vote.

The IAB has released version 2 of its AI Transparency & Disclosure framework as state and international labeling laws multiply — and as research shows AI labels can dent performance.

Estée Lauder’s Glimmer fragrance launch, fronted by Hailee Steinfeld, is WPP Media’s first marquee UK outing since winning the global media account.

OpenAI is switching on ChatGPT ads across 31 European markets — Free and Go users only. Here’s what it means for advertisers and what to do now.