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Marketing Minute


Google's Q2 ad revenue jumps 14.5% as AI reshapes Search
Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.
4 days ago3 min read


Epsilon gives brands more control over retail media — and a shot at AI shoppers
Epsilon's new 'Brand Pages' let advertisers build richer, shoppable retail media storefronts with unified measurement — and feed the AI sear
5 days ago4 min read


Meta switches on ads in WhatsApp — what marketers need to know
Meta has begun rolling out ads inside WhatsApp for the first time, placing Status ads and Promoted Channels in the Updates tab — a landmark moment for one of the last big ad-free apps.
6 days ago2 min read


Reddit's ad engine roars — and now it wants Google's search budgets
Reddit's advertising revenue is climbing sharply as the platform leans into contextual targeting and high-intent communities — and a new search ads product is taking direct aim at budgets that usually flow to Google.
6 days ago2 min read


Netflix's ad business accelerates as Q2 revenue hits $12.6bn
Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.
6 days ago2 min read


Google's Asset Studio brings AI image and video generation to advertisers
Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.
Jul 212 min read


LinkedIn named the top-performing B2B ad platform, new research finds
New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.
Jul 212 min read


Meta unveils new AI advertising and creative tools at Cannes Lions
Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.
Jul 212 min read


EA launches its own ad platform as in-game advertising goes mainstream
Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.
Jul 203 min read


UK ad spend set to break £50bn for the first time in 2026
AA/WARC forecasts double-digit momentum carrying the UK advertising market past a landmark £50bn figure in 2026.
Jul 203 min read


Award-Winning Campaigns Defining Advertising in 2026
🏆 "Sheep Happens" – Campaign of the Year at the NYF Advertising Awards When more than 50 sheep unexpectedly wandered into a PENNY supermarket in Burgsinn, Germany, most brands would have treated it as a crisis.
Jul 163 min read


How TikTok Is Rewriting the Rules of Advertising
For decades, advertising followed a familiar formula: polished commercials, carefully planned campaigns and substantial marketing budgets.
Jul 162 min read


The End of Loud Branding? Why Simplicity Is Winning
In today's crowded digital landscape, capturing consumer attention has never been more challenging. Brands are constantly competing through bold visuals, fast-paced content and endless advertising campaigns.
Jul 162 min read


The Arab World’s Advertising Boom – Media Expansion Across MENA
One Minute Summary The Arab world is a booming ad market, set to exceed $12B by 2026. Success lies in balancing TV dominance with digital-first strategies and respecting cultural nuances.
Sep 24, 20252 min read


OOH Advertising in the Digital Age – From Billboards to Smart Screens
One Minute Summary: OOH advertising is thriving again, evolving from static billboards to smart, data-driven digital displays. With $43B in global ad spend, brands leverage real-time targeting and bold creativity to cut through urban noise. The future of OOH lies in merging tech precision with iconic public spectacle. The Global Comeback of OOH Out-of-home (OOH) advertising has been part of cityscapes for decades. From Times Square in New York to Piccadilly Circus in London,
Sep 24, 20252 min read


Super Bowl Advertising – The World’s Most Expensive Stage for Brands
One Minute Summary The Super Bowl is the ultimate global advertising event, costing $7M for just 30 seconds but offering unmatched cultural impact.
Sep 24, 20252 min read
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