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Roughly one in eight US adults has tried a GLP-1 drug, and Bain estimates billions have already been trimmed from grocery and fast-food bills. For food, drink and retail brands, this is the demand shock of the decade.

Own-label is now around half of UK grocery spend, and shoppers increasingly rate it on a par with brands. The question for brand owners is no longer price — it's whether the premium still buys anything.

UK consumer confidence has plunged to its lowest in more than three years as households brace for the Budget - and marketers need a plan.

TL;DR: Price is a message as much as a number: how you present it changes what people buy. Behavioural techniques like anchoring, charm pricing and good-better-best tiers can lift sales without changing the product — and pricing is often a business's single biggest untapped lever. Price is perception People rarely judge a price in isolation; they judge it against a reference point. That's why the same product can feel expensive or cheap depending entirely on what it's shown n

Rügenwalder Mühle is launching a second brand, Endori, in a two-brand plant-based strategy. Why splitting a brand can win more of a category.

Mars Wrigley's Extra used a song on Spotify, built on Culture Next insight, to reconnect with Gen Z in Germany. Why audio and culture beat the hard sell.

Aldi's Halloween campaign turns rivals' loyalty apps into monsters, extending its 'cheap without a bonus app' attack. The positioning lesson for marketers.

Lego has topped YouGov's Brand of the Year ranking in Germany, beating dm and PayPal across 961 brands. What its consistency teaches every marketer.

French marketers enter 2026 cautiously: many are confident but few plan budget rises, and streaming is the favoured bet. What the caution means for brands.

Havas' Meaningful Brands study finds most brands are seen as replaceable and few are trusted in France. The uncomfortable lesson for every marketer.

Target's 2026 holiday campaign ditches last year's 'Hot Santa' for a Chief Giftologist and a 'Gift Giving Academy', backed by a big creator push. The strategy.

Does 'brand love' actually drive sales, or is it a comforting myth? A Marketing Minute analysis of what emotion really buys in 2026.

Little Moons marketing chief Ross Farquhar is leaving after six years of viral TikTok-fuelled growth. What his exit signals for challenger food brands.

Lovehoney is pushing sexual wellness into mainstream retail, treating intimacy products like any other wellbeing category. The branding lesson for marketers.

Advertising and marketing job listings in Germany have fallen by more than a third in two years, with the decline accelerating and a rising share of remaining ads demanding AI competence.

A Havas Prosumer report finds German Gen Z broadly open to brands in gaming, but on strict terms: add genuine value and reward performance rather than push merchandise, and expect tighter rules ahead.

A new ultra-luxury resale report finds Chanel the most-searched brand and Louis Vuitton the most-shopped, as nostalgia and Y2K revivals drive demand and generations split sharply by brand.

LVMH's Sephora is rolling out Quiet Hours worldwide after a pilot, cutting lighting, sound and announcements for neurodivergent and sensory-sensitive shoppers, turning accessibility into a brand position.

New DoubleVerify research shows French consumers react to the execution of AI advertising, not its mere presence, punishing low-quality work while accepting polished AI creative with little complaint.

The NRF forecasts 2026 holiday sales up 4.2% to roughly $1 trillion, but with only about half that growth real, electronics pressured and seasonal hiring muted.