All Marketing knowledge

Instead of a 30-second spot, the French grid operator made a 17-minute film — and bet that depth would earn attention a hard sell never could.

French households are warming to the idea of handing everyday decisions to algorithms — starting, Kantar finds, with the heating.

Google's message to French marketers was blunt: the click is dying, and the websites built to win it need rebuilding.

Premium streaming inventory used to mean big budgets and a media agency. M6 is handing the keys to small businesses for a four-figure sum.

In-feed buying was a novelty a year ago. The latest Colissimo data shows it is becoming a habit, led by the young.

The telecoms giant is monetising something it has always owned: the footfall through hundreds of high-street shops.

Snap gathered luxury brands in Paris to make a counterintuitive case: the people around you shape a purchase more than the feed does.

The platform wants French creators to stop merely entertaining and start selling — and it is handing them a commission to do it.

The Nestlé coffee brand took over a small town in the Marne for one morning — and turned a shared breakfast into a national stunt.

Fenty Beauty tapped creator Lyas and his live 'Watch Party' format to launch a product around Paris Fashion Week — a smart lesson in borrowing a cultural moment you don't own.

Netflix held its first upfront in France, promising advertisers more effective, attention-led advertising as it chases a multi-billion ad business. Here's what it signals.

Canal+ and BETC pitch the broadcaster as the 'super-aggregator' that ends subscription overload, in a national campaign built for 750 million contacts.

Challenger car brand CUPRA makes its Paris Motor Show debut with a literal rooftop stand, refusing to play by the conventions of the hall below.

Adidas Originals and ASOS bring their fifth collaboration to a four-day Champs-Elysees pop-up, powered by a fast, data-led 'Test & React' model.

Pernod Ricard's Q1 sales fell less than feared — organic down just 0.9% — with the US and China weak but India and the rest of the world growing. A read on consumer caution.

Barbie and the Opera national de Paris are celebrating 25 years of 'Barbie in the Nutcracker' together — a clever pairing of a global toy brand with high culture.

Havas grew net revenue 7.2% to EUR 703m in Q3 2026, with US-led organic growth of 2.4%, and held its full-year guidance. A read on the holding-company landscape.

Investment platform XTB has rolled out its biggest-ever advertising campaign, pairing Zlatan Ibrahimovic and Tyson Fury to tackle the taboo around talking about money and investing.

Zinedine Zidane has launched a signature padel racket line with Adidas, putting one of football's most bankable names behind the sport's fastest-growing racket category.

The 2CV is back as an all-electric concept — and the marketing play matters as much as the car.