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VW brand chief Christine Wolburg says the carmaker's comeback runs on creator marketing, everyday moments, currywurst and real buttons — a deliberate turn away from a pure-tech story.

Neobroker Scalable Capital is running a cheeky 'Bist du besteuert?' campaign to position itself early for the Altersvorsorgedepot, the state-backed successor to the Riester pension.

Digital agency Curious Company is repackaging past bespoke builds as subscription software modules — a bid to swap one-off project fees for recurring revenue.

In-store retail-media specialist Médiaperformances has launched subsidiaries in Spain, Poland, Portugal, Italy and the UK, claiming first-mover status as a pan-European omnichannel player.

The owner of Le Télégramme has renamed its parent group Advenn, signalling a broader diversified-media ambition rooted in its Brittany heritage.

Paris-based Actionable, founded by ex-Criteo Europe boss Nicolas Rieul, has raised $10m to scale predictive and causal AI that scores entire customer journeys.

As employers and insurers pull back GLP-1 coverage, drugmakers like Novo Nordisk and Eli Lilly are pivoting from awareness ads to brand-building for a growing out-of-pocket market.

Marketing Week's State of Brand in B2B 2026 shows 58.4% of B2B firms increased their brand-building focus this year — yet only a fraction commit to genuinely long-term brand strategy.

A new tool from Royal Mail Marketreach, JICMAIL and Adwanted lets planners buy direct mail and door-drops alongside regional OOH, radio and cinema for the first time.

Fashion discounter Takko has made TV presenter Michelle Hunziker the face of its AW 2026/27 campaign, breaking across linear TV, streaming, print, OOH and social from 10 September.

Omnicom-owned media agency UM Deutschland has elevated Felix Schneider to Managing Director and Chief Strategy Officer, moving to a dual-leadership model alongside CEO Stefanie Tannrath.

Chemnitz agency Zebra Group has won both the creative and media accounts for Haema, Germany's largest privately operated blood and plasma donation service, after a competitive pitch.

Germany's skilled-crafts sector, via agency Carl Nann, has kicked off a public campaign to lobby the Unicode Consortium for a new emoji celebrating pride in working with your hands.

The Hamburg soft-drinks maker fritz-kola has filled its long-vacant top marketing job with Marcin Piaseczny, who joins from Bahlsen just after the brand rolled out its new 'why not?' strategy.

MV Group's independent media agency Good Buy Media has named Doris Madingou director-general after nearly a decade at the firm, alongside two Paris hires and three account wins.

B2B media group Infopro Digital has appointed Jérémy Terrier deputy CEO of its advertising sales division, Infopro Digital Media, succeeding Erik-Marie Bion.

Former Public Service minister Stanislas Guerini has been promoted to managing partner at French AI-and-data consultancy Artefact, leading its human and organisational AI-transformation practice.

French agency Rosa Paris (ex-Rosapark) has recruited art director Paul Grange and copywriter Simon Rizo as a creative pairing, arriving after seven years together at We Are Social.

My Code, billed as the largest US multicultural media and marketing company, has appointed a new chief revenue officer, chief financial officer and chief operating officer as it pushes deeper into video and CTV.

Dunkin' has kicked off its fall campaign by reuniting Baby Spice and Ginger Spice with comedian Rachel Dratch, cast as 'Pumpkin Spice, the long-lost sixth member', paired with a free-drink offer.