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You don't need a PR agency to get your small business noticed — you need a genuine story, the right journalists, and a reason for them to care this week. A practical playbook.

Dentsu's new global CMO report captures the moment marketers stopped expecting AI to save them money — and started spending the time it frees up on things machines can't fake.

As digital saturates, French advertisers are rediscovering paper. La Poste and Ekimetrics put addressed-mail ROI around 29% above the average of other media. The oldest channel, the freshest idea.

Bupa Global grew sales and leads 84% since 2023 by sequencing its turnaround — credibility first, investment second, global brand last. Here is the playbook.

Appliance brand Beko says the way to make AI useful in marketing is to begin with the problems it can actually solve - not the technology.

Procter & Gamble is keeping marketing spend flat and chasing category growth over share gains - a strategic signal worth reading for any marketer.

TL;DR: Price is a message as much as a number: how you present it changes what people buy. Behavioural techniques like anchoring, charm pricing and good-better-best tiers can lift sales without changing the product — and pricing is often a business's single biggest untapped lever. Price is perception People rarely judge a price in isolation; they judge it against a reference point. That's why the same product can feel expensive or cheap depending entirely on what it's shown n

TL;DR: Winning a new customer is widely estimated to cost several times more than keeping an existing one, yet most marketing budgets pour into acquisition and neglect retention — rebalancing even slightly toward loyalty is often the cheapest growth a business can buy. The uncomfortable economics A long-standing rule of thumb holds that acquiring a new customer costs roughly five times as much as retaining one. The exact multiple varies by business, but the direction never do

TL;DR: As third-party cookies and cross-site tracking decline, first-party data — the information customers share directly with you — has become the most durable and valuable marketing asset a business can own. Why first-party data suddenly matters For years, marketers rented audience data from the open web through third-party cookies. Privacy rules, browser changes and consumer distrust have steadily dismantled that model, making borrowed data less reliable and more legally

Rügenwalder Mühle is launching a second brand, Endori, in a two-brand plant-based strategy. Why splitting a brand can win more of a category.

French marketers enter 2026 cautiously: many are confident but few plan budget rises, and streaming is the favoured bet. What the caution means for brands.

A busy year of chief-marketer moves - from Google to Target - reveals what boards now want from a CMO in 2026. The patterns behind the headlines.

Does 'brand love' actually drive sales, or is it a comforting myth? A Marketing Minute analysis of what emotion really buys in 2026.

Grand Theft Auto VI is the most anticipated entertainment launch in years, and Rockstar built that frenzy with almost no marketing, a masterclass in scarcity and restraint.

Nutrition app Yazio has unveiled a full rebrand around the idea of Good Dopamine, with a new identity and mascot from agency Koto and a Streak Heroes campaign built on habit-forming rewards.

Why bringing back a retro icon works — and the three tests before you try it.

Most marketers now use AI regularly — but the gap between dabbling and real advantage is widening. Here's where AI genuinely delivers for marketing teams in 2026, and where it doesn't.

2026 reshaped the agency world: Omnicom absorbed IPG, WPP restructured, and mid-size groups went shopping. Here's who's consolidating, why, and what it means for clients.

Attention is the one resource money can't reliably buy. Here's the 2026 playbook small brands use to earn outsized reach without an outsized budget.

Travel giant TUI Deutschland is promoting Christian Bärwind, its marketing and sales lead, into expanded responsibilities, in a leadership change that signals how the operator is steering its brand.