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German agency Kirmes has launched a talent-representation arm, ‘You Get The Sundae’, matching brands with creators by cultural fit — a move to capture influencer budgets in-house.

Austrian mobile challenger Spusu, fronted by Bastian Schweinsteiger, has bought its way into Germany’s top 20 gross advertisers — level with Telekom and Vodafone.

Grey Germany has won Chinese automaker Changan’s European brand-communications account — positioning a German agency as the launchpad for a Chinese OEM’s European push.

Düsseldorf agency Unbound Media — the rebranded former Crossmedia — has won the eight-figure Sachsenlotto media account, a stabilising win as it rebuilds.

YouGov and the SZ Institute have named La Roche-Posay Germany’s 2026 quality champion for the first time, scoring 91.6 to Manufactum’s 90.4.

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.

After acquiring Sky Deutschland, RTL is restructuring its football portfolio across pay and free-to-air — reshaping Germany’s sports-media landscape and its ad and subscription inventory.

Dr. Oetker is sending a branded foodtruck to festivals and city events to serve fresh Suprema pizza — building taste-memory that later converts in the freezer aisle.

Agency häppy has given Vilsa’s flavoured-water line H2Obst a bolder packaging and identity refresh, using stronger colour and typography to win the shelf.

Digital agency Dept has strengthened its DACH management with Franzis Heusel and René Dalock as previous executive Lünenbürger-Reidenbach departs — the latest agency reshuffle in Germany.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

Nielsen data show Germany’s ad market fell again in July, dragged down by television advertising that Horizont describes as ‘in crisis’ — continuing a volatile 2026.

A Verivox survey finds European PayPal rival Wero is still a mystery to most Germans two years after launch — 61% can’t correctly identify it and just 7% have used it.

Germany’s Bundeskartellamt has closed its probe into Apple’s App Tracking Transparency, extracting binding commitments to align consent prompts for Apple’s own and third-party apps.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.

OpenAI has hired ex-Snap marketer Denise Mancinone to lead its German marketing as ChatGPT ads reach Germany. A local ad business is taking shape.

Ahoj-Brause turned the 2016 'PPAP' meme into a remixable jingle for its Brausefinger launch — a heritage brand mining precise nostalgia to reach Gen Z on social.

The Ambition named ex-DB Schenker brand lead Sophie Käppele its first Head of Strategy & Innovation — client-side talent crossing into agency strategy.

Payback created an FMCG new-business role and hired ex-Bertelsmann's Maximilian Aigner — Germany's loyalty platforms staffing up to compete in retail media.

Havas Media retained and expanded Hermes Arzneimittel's account after a multi-stage pitch, adding econometric modelling — media competing on proof, not just buying clout.