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Marketing Minute
Omnicom Reshuffles Its Media Chiefs Across Europe
A leadership reshuffle at Omnicom Media hands PHD's European business to its former Spain MD and elevates its outgoing EMEA chief to a global role.
6 hours ago3 min read
Rewe and Kaufland Outspend Edeka as Ad Market Ticks Up
Nielsen data shows a rising German ad market in September, reshuffled at the top as Edeka retreats and rivals and global brands lean in.
6 hours ago3 min read
Meßmer Repackages Tea as Gen Z Self-Care
Facing cheaper private labels, the tea brand bets on mental-health positioning, a creator-fronted range and a 'Tea, Talk & Selfcare' podcast.
6 hours ago3 min read
German Retailers Admit AI Already Writes Their Marketing
The EHI Marketing Insights Report 2026 shows AI content creation is now routine for retailers, and that many worry it is flattening their brand voice.
6 hours ago3 min read
HDI Turns Ralf Schumacher Into a 'Fast & Furious' Hero
The insurer's social-first film casts its new ambassador in an action parody that openly mocks the used-car ads he has fronted since 2023.
6 hours ago3 min read
McDonald's Quietly Pulls the McRib From Germany
A cult sandwich that has been on sale in Germany since 1989 is leaving the permanent menu, as McDonald's leans into rotating limited promotions.
6 hours ago3 min read
Aldi Süd Puts Its Global Creative Account on the Table
The discounter's worldwide creative account has reached a two-horse final round, and its long-standing agency Antoni has already told staff it is out.
6 hours ago3 min read
Sparkasse Uses Stand-Up Comedy to Talk About Money Worries
Germany's Sparkasse is using a stand-up comedian to tell stories about financial hardship — a bold bet that humour is the way to make an awkward, anxious topic approachable.
1 day ago3 min read
Lindt Changes Its Leaders as It Fights to Protect Premium Prices
Lindt is replacing top leaders amid soaring cocoa costs and softer sales — a high-stakes test of whether a premium brand can keep charging more when shoppers are counting every penny.
1 day ago3 min read
Mercedes-Benz Doubles Down on Omnicom's Team X Through 2029
Mercedes-Benz has extended its bespoke Omnicom agency, Team X, to 2029 — a vote of confidence in the 'custom agency' model quietly reshaping how big brands buy marketing.
1 day ago3 min read
Motel One Ditches the Deals for Its First Real Brand Campaign
Under new CMO Susan Schramm, budget-design hotel chain Motel One is running its first big brand campaign — betting that emotion, not performance marketing, wins the next generation of guests.
1 day ago3 min read
Netflix and Prime Ads Are Now Open to the Corner Shop
Esome launches a self-booking platform letting small businesses run ads on Netflix, Prime Video and Joyn from a budget of just 3,000 euros.
2 days ago3 min read
Vaude Rewrites Its Green Claims Before the EU Forces Everyone To
Outdoor brand Vaude overhauls how it talks about sustainability to meet tough new EU anti-greenwashing rules — and turns compliance into credibility.
2 days ago3 min read
Germany's Big Newspapers Join Forces to Sell Ads Together
FAZ, Sueddeutsche, Zeit and Handelsblatt file plans for a joint advertising sales house, pooling their premium audiences to compete for budgets.
2 days ago2 min read
Bauer Media Buys Its Way Into the German Billboard Business
Publisher Bauer Media enters Germany's out-of-home advertising market by acquiring Eisbach.Media from Goldbach, betting on the resilience of the billboard.
2 days ago2 min read
Lidl Opens a Pop-Up Travel Agency for a Croissant
Lidl keeps milking its viral croissant with a Berlin pop-up travel agency and 600 croissant-shaped neck pillows, fronted by influencer Riton.
2 days ago2 min read
Sixt and Liquid Death Make the Strangest Buddy Ad of the Year
German rental giant Sixt teams up with cult water brand Liquid Death for a gleefully strange US campaign — and a masterclass in brand co-marketing.
2 days ago2 min read
ADAC Gives Its Lion Mascots an AI Upgrade
ADAC's insurance arm has used AI to give its lion mascots King Leo and Leona more screen time and depth — a smart play in the battle for brand distinctiveness.
5 days ago3 min read
Deutsche Bank Runs Its First Ads Inside ChatGPT
Deutsche Bank's new wealth campaign, by Philipp und Keuntje, is among the first German efforts to buy in-chat ads on ChatGPT — a glimpse of advertising's next frontier.
5 days ago3 min read
MediaMarktSaturn's Michael Schuld Named CMO of the Year
MediaMarktSaturn's Michael Schuld took CMO of the Year 2026 in Munich — recognition for making brand marketing matter again at a giant electronics retailer.
5 days ago3 min read
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