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Marketing Minute
Amazon plugs into UK radio: talkSPORT and Times Radio land on its DSP
Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.
1d3 min read
Nectar360 becomes first UK retail media network to win IAB Europe certification
Nectar360 is the first UK retail media network to secure IAB Europe certification, a milestone for measurement standards. We explain why sta
5d4 min read
Dr Martens hands Arena Media a bigger global brief, uniting brand and performance
Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie
5d3 min read
Omnicom merges Mediahub and Hearts & Science into a $9.1bn media network
Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun
5d3 min read
Netflix's ad business accelerates as Q2 revenue hits $12.6bn
Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.
6d2 min read
Fox to buy Roku in $22bn deal that reshapes connected TV
A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.
Jul 203 min read
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