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Streaming took 48.7% of US national TV ad spend in Q3 2026, inches from overtaking linear - but it is still buying far fewer eyeballs per dollar.

French marketers enter 2026 cautiously: many are confident but few plan budget rises, and streaming is the favoured bet. What the caution means for brands.

Omnicom posted its strongest quarter since absorbing Interpublic, with growth led by media and the US while creative lagged. What it signals for marketers.

Netflix has trimmed its 2026 ad-revenue target to $2.7bn and admitted it is behind on ads and viewing hours. What streaming's reset means for advertisers.

An autumn forecast from German industry body Vaunet shows streaming revenue overtaking linear TV and radio for the first time, with just four platforms taking nearly three-quarters of video-streaming ad money.

Beauty retailer Douglas has consolidated media planning for all 20 of its European markets with Dentsu's Carat, extending an existing mandate and handing the holding company a notable win amid a fierce German new-business race.

New WARC data shows the combined ad-to-sales ratio of 25 global giants has fallen from 6.1% in 2019 to 5.5% in 2025, meaning they spend proportionally less to sell more.

The broadcaster's first all-Christmas classical station arrives in mid-October, fronted by festive talent including Aled Jones.

The cash-and-carry giant has turned its depots into advertising real estate in eight weeks — and it is part of a much bigger Tesco land grab in retail media.

A leadership reshuffle at Omnicom Media hands PHD's European business to its former Spain MD and elevates its outgoing EMEA chief to a global role.

FAZ, Sueddeutsche, Zeit and Handelsblatt file plans for a joint advertising sales house, pooling their premium audiences to compete for budgets.

Publisher Bauer Media enters Germany's out-of-home advertising market by acquiring Eisbach.Media from Goldbach, betting on the resilience of the billboard.

France's media regulator Arcom has opened a call for candidates for six national DTT (TNT) frequencies whose licences expire in 2027, setting up a rare reshuffle of the country's free-to-air TV landscape.

UK-based, LDC-backed MSQ has acquired US performance and commerce agency January Digital, deepening its data and media capabilities and planting a bigger flag in the American market.

The Television Academy is moving the Primetime Emmy Awards from broadcast TV to Amazon's Prime Video in a six-year deal starting 2027, a landmark shift of a tentpole live event to streaming.

Omnicom Media's Initiative has appointed Sharon Dhillon as its UK chief executive, reinforcing its leadership as the agency pushes for growth.

Stephan Loerke, who has led the World Federation of Advertisers for 24 years, will step down as CEO on 30 June 2027, triggering a global search for his successor.

Canal+ is rolling out a free, advertising-funded sports offer, opening premium-adjacent sports content to a mass audience and a new pool of advertisers.

France Télévisions says its franceinfo YouTube channel hit 110 million views in September, about eight times a year earlier.

Goalhanger, the UK’s fastest-growing podcast producer, is bringing ad sales in-house from January 2027 and will hold a debut ‘Upfronts’.