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Marketing Minute


Lloyds Scrapped Its AI-Made Black Horse Ads, Fast
The bank's customer chief says generative AI belongs nowhere near its brand — but everywhere in its fight against fraud.
6 hours ago4 min read


D&AD Hands Its Presidency to Uncommon's Nils Leonard
The Uncommon co-founder and former Grey London chief takes the top honorary role at the design-and-creativity organisation.
6 hours ago4 min read


Classic FM Switches On Christmas Early, and Keeps It On
The broadcaster's first all-Christmas classical station arrives in mid-October, fronted by festive talent including Aled Jones.
6 hours ago4 min read


Tesco's Booker Is Quietly Wiring Up Britain's Wholesale Aisles
The cash-and-carry giant has turned its depots into advertising real estate in eight weeks — and it is part of a much bigger Tesco land grab in retail media.
6 hours ago4 min read


Subway Lets the Sandwich Counter Take Over Your Whole Life
Saatchi & Saatchi's first EMEA-wide push for the chain imagines what happens when the confidence of ordering exactly what you want spills out of the shop.
6 hours ago4 min read


Greene King Turns 227 Years of Brewing Into a Beer Slide
The brewer follows its embroidered 'Beer Tapestry' with a cinematic hero film that treats centuries of brewing as something worth showing off.
6 hours ago4 min read


Heineken Turns the Great British Pub Into a Streaming Service
The brewer wants choosing a pub to feel as effortless as picking your next box-set binge — and it is betting free pints will get you off the sofa.
6 hours ago4 min read


A Roofing-Led Website Built for F Martini Building
How Merx built F Martini Building a clean, conversion-focused website — led by roofing, powered by a cost calculator, and designed to turn North London homeowners into booked surveys.
11 hours ago4 min read


A Sharp New Website for Love Grabs Grab Hire
How Merx built a fast, no-nonsense website for Love Grabs — a London grab-hire, muck-away and aggregates operator whose customers decide in seconds.
11 hours ago3 min read


Inside the New Berati Construction Website We Built
How Merx designed and built a trust-first website for Berati Construction — a London contractor whose portfolio runs from Chelsea refurbishments to new-build care homes and mosques.
11 hours ago4 min read


How Tas Restaurants Became a Google Case Study
Merx helped London's Tas Restaurants grow Google Ads revenue 81% and total conversions 428% with AI Max and Performance Max — a win Google turned into an official case study.
11 hours ago4 min read


Ford Proves the Transit Is Everywhere Using Real Footage
Ford and agency Born Social built a campaign around a simple truth — the Transit is genuinely everywhere — using real-world footage instead of a polished shoot. A lesson in confident simplicity.
1 day ago3 min read


How to Get Your Business Recommended by AI Assistants
More customers are asking AI assistants what to buy and where to go. Here's how to make sure your business is the one they recommend.
1 day ago3 min read


How to Win at Halloween Marketing Without Blowing Your Budget
Halloween is one of the easiest seasonal hooks for a small business — if you play to atmosphere and creativity rather than spend. Here's how to make it work on a shoestring.
1 day ago3 min read


Nike Is Spending More on Brand Even as Its Sales Keep Sliding
Nike is raising brand-marketing investment even as revenues fall — a deliberate bet that the way out of a slump is to build the brand, not cut the budget.
1 day ago3 min read


DoorDash Hands Its Global Media to WPP in a 40-Market Deal
DoorDash has named WPP Media its first global media partner across 40+ markets, folding in Deliveroo and Wolt — a clear signal of where big-brand media buying is heading.
1 day ago3 min read


Aviva Reinvents Monopoly to Get Britain Talking About Menopause
Aviva's first work with Saatchi & Saatchi turns Monopoly into a menopause conversation starter — a smart lesson in making brand purpose genuinely useful.
1 day ago4 min read


How to Advertise on TikTok in the UK: A Small Business Guide
A practical, no-nonsense guide to running your first TikTok ads as a UK small business - formats, budgets, targeting and the creative that actually works.
2 days ago3 min read


MSQ Poaches Stagwell's James Townsend to Lead Its Next Chapter
Independent agency group MSQ names James Townsend, poached from Stagwell, as its new chief executive as Peter Reid moves to executive chair.
2 days ago2 min read


WPP Hands Adam Gerhart a New Job: Keeping the Clients Happy
WPP names a global chief client officer as it doubles down on client relationships during a turbulent year for the holding company.
2 days ago2 min read
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