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Marketing Minute
Only 45% of marketers say AI improves creative quality — new WARC study
A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.
7 hours ago3 min read
The KitKat Heist: how Nestlé turned a 12-tonne chocolate theft into a Cannes Grand Prix
When thieves stole a 12-tonne lorry-load of limited-edition F1 KitKats, Nestlé did the opposite of going quiet — and turned a real cargo crime into a PR Grand Prix winner at Cannes Lions 2026.
1 day ago3 min read
DASH goes national: 'The Drink That Has It All' becomes its biggest-ever campaign
DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.
1 day ago3 min read
Jacob's Creek bets big on "Welcome to the Creek"
Jacob's Creek has launched its biggest-ever campaign, 'Welcome to the Creek', with the UK as first market. Why high awareness isn't the same as high relevance.
4 days ago3 min read
Belvoir Farm goes big with 'We're Taste Obsessed'
Belvoir Farm has launched its biggest-ever campaign, 'We're Taste Obsessed', with a £1m spend and its first TV ad via Joint. A lesson in premium challenger marketing.
4 days ago3 min read
'If Carlsberg Did…' returns after a decade in the sun
Carlsberg has revived its iconic 'If Carlsberg Did…' line after ten years, via Fold7. We unpack why bringing back a dormant tagline can beat inventing a new one.
4 days ago3 min read
London Eye asks Britain to 'Book Breathtaking' — the psychology of the reframe
The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp
5 days ago4 min read
Good Energy launches its biggest-ever campaign — and rewrites how green is sold
Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili
5 days ago4 min read
Geely picks Joint as it drives into the UK — inside a challenger brand launch
Chinese carmaker Geely Auto has appointed independent agency Joint as lead creative for its UK launch. We break down how a new entrant build
5 days ago4 min read
Specsavers evolves 'Should've' for the first time in 22 years
Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.
6 days ago2 min read
Google's Asset Studio brings AI image and video generation to advertisers
Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.
Jul 212 min read
Meta unveils new AI advertising and creative tools at Cannes Lions
Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.
Jul 212 min read
Research finds AI disclosure labels have little impact on ad performance
Early evidence suggests being upfront about AI-generated content doesn't dent brand recall — reassuring news for advertisers experimenting with generative tools.
Jul 203 min read
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