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From Bill Murray busting ghosts for an EV maker to Kim Kardashian plugging burritos, 2026 became the year brands re-hired the A-list. There's a strategy behind the star power.

TL;DR: Typography carries tone, builds recognition and shapes legibility on every word a brand publishes — yet most businesses treat it as an afterthought behind logo and colour. A distinctive, well-chosen typeface is one of the most-used and most-underrated brand assets you own. Type speaks before words do Before anyone reads what you've written, your typeface has already set a tone — formal or friendly, modern or classic, premium or value. That impression colours how the me

TL;DR: Colour psychology is real but widely oversold: colour strongly affects how a brand is perceived, but the effect depends on context and expectation, not fixed meanings — what matters most is whether a colour fits the brand and stands apart from rivals. The myth of fixed meanings The internet is full of charts claiming red means excitement and green means calm. The research is far messier. A colour's effect depends on culture, context and what the audience already expect

Mercedes-Benz has hired agency creative Gun Aydemir into a newly created in-house Executive Creative Director role as it reviews its Team X agency setup, another data point in the agency-to-brand talent drain.

IKEA and agency Buzzman are turning price reductions into French wordplay across out-of-home and digital screens, tying lower prices to purchasing-power anxiety as cheaper Chinese rivals circle.

Apple Music unveiled a full rebrand on 21 October, its new logo and identity physically shaped by an original Fred again.. composition captured in-camera, rolling out with iOS 27.2.

Pringles' 13 October Halloween stunt invites fans to sign a Last Will and Taste-Ament to be buried in a can-shaped urn, with a 200-year supply of Pringles for the winner.

Consumer champion Which? has launched 'The answer you can trust', its first major platform since appointing Neverland, landing as AI-generated reviews raise fresh doubts about who to believe online.

Nissan and TBWA\Nissan United dramatise the Qashqai e-Power Hybrid's range in 'Unstoppable', a 'Follow That Car!' chase where the Qashqai stays miles ahead of a taxi, a truck and a plane.

Waitrose & Partners and Wonderhood Studios reposition the supermarket's at-home dine-in range as restaurant-quality, landing on a line built to own a whole occasion: 'It's not fine dining, it's fine Dine In.'

McDonald's UK and Leo UK have reimagined six signature dips as a limited Halloween face-paint range, a shareable stunt that mines the brand's most recognisable assets for cultural attention.

German discount retailer Tedi has made a loud TV comeback with a colourful, poppy spot built around a remix of Aqua's Barbie Girl, created by Serviceplan.

Just Eat has retired its celebrity ads for stop-motion animal puppets in a new UK brand platform, The Joy of Everyday, made by McCann London.

Swiss outdoor brand Mammut has launched a campaign, running in Germany, that rejects soft wellness cliches — using three creators to argue that cold, altitude and discomfort are the real path to feeling restored.

Budget airline Transavia has teamed with Publicis agency Marcel on a Pink October campaign supporting breast cancer awareness, lending the cause a mass-reach, travel-world platform.

France's famed Institut Pasteur has unveiled a public-engagement campaign, with agency TGC, aimed at deepening its connection with ordinary people and the donors its research depends on.

WPP has lined up McCann global chief Tyler Turnbull to run WPP Creative, the holding company's unified creative network, as it beds in the VML-led structure under new group CEO Cindy Rose.

American sweet brand Sour Patch Kids, sold under Maynards, has launched in the UK with its first campaign from VCCP, leaning into mischief with an Oreo billboard stunt and a TV debut.

Sustainable-food brand Followfood has flipped the German telecoms' endless 'best network' advertising into a campaign for sustainable fishing, with the line 'No signal? Great!'

Societe Generale, now simply SG, is bringing back its 'Matrimoine' idea with Havas 04 and Carat, a wordplay that reframes heritage around women.