All Marketing knowledge

Valiuz, the retail-data and retail-media arm backed by the Mulliez family and the Mousquetaires group, is extending its network into Poland as it chases European scale.

Albertsons Media Collective head Brian Monahan has departed after about 15 months, with the retail-media unit now reporting to the CMO.

Screwfix’s new M+C Saatchi campaign casts Sir Mo Farah as a human notification to make its Rewards loyalty app famous.

Kaufland, the Schwarz Group's hypermarket arm, has launched its online marketplace in Spain with 3,100+ sellers, extending the platform model it recently rolled out in the Netherlands.

Kroger, Vidmob and MMA Global built an AI model that forecasts ad-creative conversion with 81% accuracy before launch — and following it quadrupled conversion rates.

Papa Johns' new global CMO Chris Lyn-Sue is reasserting the brand with a Walmart Express Delivery partnership and a 'barbell' value-plus-promotion model.

The HDE consumer barometer shows German consumer sentiment slipping year-on-year, dampening the outlook for the all-important Christmas shopping season — a warning for retail marketers.

From 20 November 2026, the EU's CCD2 rules treat 'Buy Now, Pay Later' as credit, adding creditworthiness checks and withdrawal rights at checkout — reshaping a key conversion lever for e-commerce.

As Americans drink less and Boston Beer warns volumes could fall again, midsize brewers are overhauling their marketing — leaning into no- and low-alcohol, RTDs and sharper brand focus.

Walmart's CEO has pledged the retailer will not use AI or customer data to set personalized prices, drawing a public line against 'surveillance pricing' as its Sparky AI expands.

Organic retailer Naturalia is celebrating 20 years of its private label with a comic campaign directed by Eric Judor via agency Altmann+Partners.

Deliveroo and agency heaven have launched the third edition of 'Pepites du Quartier', inviting the public to vote for favourite local restaurants.

Intermarche and agency Romance have launched 'Ces dimanches-la', a nostalgia-steeped film promoting the retailer's French-origin Terroirs range.

Rewe Group has retired its long-standing red-and-yellow square logo for a new corporate design and mission built for digital channels, rolled out gradually to avoid waste.

Yoghurt brand The Collective has appointed agency Spin to run its social media and influencer marketing after ending its relationship with TSA.

Lidl rode the viral croissant trend with a 'NeckCroissant' travel pillow handed out on a flight to Paris Fashion Week, each one carrying an app coupon for a real croissant.

Carsten Schwecke, formerly RTL Deutschland's commercial chief, will lead MediaMarktSaturn's fast-growing retail-media and marketing business across 11 countries from 1 November 2026.

Galeria, Germany's last nationwide department-store chain, has filed for its fourth insolvency since 2020 after summer and autumn sales collapsed despite a profitable 2025.

Currys, AMV BBDO and Spark Foundry have taken the 2026 IPA Effectiveness Grand Prix for 'Beyond Techspectations', a campaign credited with £500m in incremental revenue over two years.

Retailer Kaufland is reorganising its marketing, bringing German and international responsibilities closer together under expanded executive oversight.