All Marketing knowledge

Patoko is Albania's first super app: rides, home services, bookings and rewards, led by Arbër Kadia. 194,000 users in 2024, backed by Kevin Sekniqi's K4S6 fund, now eyeing the US and Europe.

The ANA released standardised retail media measurement guidelines with 40+ advertisers, proposing a 14-day attribution window — with Amazon notably absent.

A HyperFinity study of 2,000 UK shoppers finds loyalty schemes leaving people cold — 52% less loyal than three years ago — with AI personalisation cited as the fix.

Selfridges created a 'head of product and data' role uniting digital, CRM, tech and data, hiring Holland & Barrett's Simon Wallbank — a premium-retail bet on personalisation.

Ikea will launch a UK peer-to-peer resale marketplace for Ikea Family members — using loyalty as a moat against Vinted and eBay and a circular-economy brand position.

Payback created an FMCG new-business role and hired ex-Bertelsmann's Maximilian Aigner — Germany's loyalty platforms staffing up to compete in retail media.

Lidl hit back at Aldi with a mocking film in Germany's discounter 'app war' — a comparative-advertising spectacle that's really a fight over loyalty-app data.

A German court banned Netto's 'environmentally friendly' yogurt ad in a Deutsche Umwelthilfe greenwashing win — a precedent raising the bar for sustainability claims.

Walmart Connect added negative-keyword controls for Sponsored Products, narrowing the retail-media gap with Amazon Ads. What advertisers should do now.

Chevrolet, Nike and Devin Booker's Impala-inspired Book 2 sneakers show an automaker using sneaker culture and staggered drops to reach young audiences.

JCPenney's Mischief-made 'Retail Rejuvenation Retreat' parodies off-price chains and ties the joke to a real trade-in offer — comparative advertising done right.

ASOS is reviving ASOS Magazine on Substack for 'Autumn 26' — a content-commerce bet that owned editorial beats paid social for fashion consideration.

Westfield Rise and Disney UK expand a Toy Story 5 experience across London and Stratford City — retail media in play costume.

Panera Bread has hired Cava's marketing chief Andy Rebhun as CMO — a bet that modern, loyalty-led marketing can power its turnaround, days after announcing a Boston HQ move.

Foot Locker's new 'It Will Always Be Foot Locker' platform, starring Method Man, turns its striped uniform into a heritage-led bet on cultural authority — a masterclass in distinctive assets.

German retail giant Otto is testing an AI shopping assistant built with Google Cloud, pushing agentic commerce into the mainstream of German e-commerce.

Gap's fall 2026 denim campaign enlists 'Obsession' breakout Inde Navarrette alongside musician Malcolm Todd, extending its culture-led marketing revival.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.

Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.