All Marketing knowledge

TF1 Pub's 2027 plan unveils 'Puissance Max' cross-video buys, an 'Autopilot' agentic-AI suite, and a push to win France's €12bn local advertising market.

Zalando-owned About You has launched what it calls the year's first Christmas spot, fronted by Lena Gercke, a full three months before the holidays.

The ADMTV and specialist DK have launched a metric measuring CO2e per completed viewed second per 1,000 contacts — and it shows social video far out-emitting TV.

BETC's 95-second launch film for Amplitude Studios' HUMANKIND II shows newborns across nine historical eras — and was made entirely without generative AI, a statement in its own right.

Direct Assurance has launched its first-ever brand film via Artefact 3000 to trade up from a low-cost image — and it earned the reposition with an 11-point jump in post-claim satisfaction.

Argos has recast mascots Connie and Trevor as mafia bosses in a new T&P campaign to shake off the 'just toys' perception — a smart lesson in making distinctive assets do commercial work.

One of the most concrete 'AI replaces the production shoot' cases from a mainstream German advertiser — a live test of cost, quality and where humans still sit.

Big broadcaster sales houses are chasing the long tail of SME advertisers — a notable expansion of TV and CTV's addressable market in France.

A concrete French ad-tech first — moving CTV from impressions to people-based 'co-viewing' contacts, a template rivals will chase.

A rare public admission that a beloved TV franchise needs rebuilding for a YouTube-native audience — Nissan inverts the TV-first model.

M&S continues its fashion-credibility resurgence with aspirational star casting and stylised film — part of the retailer's ongoing brand turnaround.

VodafoneThree's first big post-merger campaign sells premium tier 'SuperMobile' with cinematic, Roman Kemp-fronted craft — and a pricing lesson for anyone selling a premium upgrade.

Volkswagen launched the ad push for its ~€25,000 electric ID. Polo, with DDB Berlin leaning on humour and everyday practicality over tech specs.

Premium yoghurt brand The Collective is going national with its debut masterbrand TV campaign via Bountiful Cow, concentrating spend on Channel 4, Meta and YouTube.

Germany's dm has taken its online pharmacy dm-med to national TV for the first time, with a campaign built around ordering drugstore and pharmacy items together in one basket.

CMA Media has launched RMC+, a social-first streaming platform replacing RMC BFM Play, as the French group accelerates into on-demand and short-form video.

Dacia and Buzzman launch the new Tribrid engine with a rebel factory robot — a social-only campaign that sells feeling over specs.

After building a 500-agent network, CapCar is buying its first mass-market fame with a TF1 sponsorship — a textbook example of a digital-native brand graduating to television.

Munich coffee house Dallmayr's new umbrella campaign, 'Jedes Mal besonders', reframes the daily coffee as a ritual worth celebrating.

Dr Pepper's college-football saga 'Fansville' is back for Season 9, scaled by AI and dynamic creative across 50 markets with 200+ pieces of content.