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The Perfume Shop's first festive film under its 'Power of Perfume' platform makes grief, memory and a dwindling bottle the centre of its Christmas story.

TL;DR: Short-form vertical video is the most effective organic format most businesses have — but Instagram Reels, TikTok and YouTube Shorts reward different content, so the smart move is to pick one home platform and repurpose, not post everywhere equally. They look the same — they aren't All three serve nine-by-sixteen video on an algorithmic feed, which fools brands into treating them as one channel. In practice each rewards a different instinct. TikTok favours native, cult

OpenAI's debut UK brand campaign for ChatGPT Voice, 'Get Stuff Done', trades sci-fi robotics for warm, human stories. What it signals for marketers.

To mark 50 years of own-brand products, Carrefour became the first advertiser on Dailymotion's connected-TV home-screen format, using first-party data to lift purchase intent 23 points above benchmark.

Nissan and TBWA\Nissan United dramatise the Qashqai e-Power Hybrid's range in 'Unstoppable', a 'Follow That Car!' chase where the Qashqai stays miles ahead of a taxi, a truck and a plane.

A funny pension ad? DEVK rides the longevity craze to reach under-40s.

Ferrero will spend more than $50M behind Super Bowl LXI, its biggest-ever marketing investment, with Nutella making its first Big Game appearance.

Ricola and Jung von Matt Limmat are reviving the iconic 'Wer hat's erfunden?' slogan after 12 years, making the fact that younger audiences don't know it the joke.

Honda and BBDO Paris have launched a fashion-led campaign for the WN7, Honda's first mass-market electric motorcycle, aimed at younger, more urban and more female riders.

Oat Cult has launched a folk-horror-inspired film to mark its new tiramisu overnight-oats flavour, leaning into bold, cult-themed creative to stand out in a crowded breakfast aisle.

HSBC and VML have launched 'The Right Wave', a cinematic big-wave surfing film that uses a surfer and jet-ski partnership as a metaphor for trusted banking.

Ad-tech firm Pixability has launched a tool to help advertisers detect and avoid low-quality AI-generated content — 'AI slop' — when running ads on YouTube.

Health insurer AOK has launched a national umbrella-brand campaign by Scholz & Friends personifying everyday worries as unwelcome bedroom roommates.

Yoplait's Perle de Lait yoghurt brand has unveiled a new sensorial campaign by agency Raymonde, treating a single spoonful as a mood-shifting moment.

AI video startup Runway has released an agent that can recreate an ad, spin out variations, localise it and publish approved versions to Meta, Google and TikTok.

Discord has launched a self-serve Ads Manager and a rewarded 'Video Quests' format, opening its platform to advertisers of all sizes.

Vivendi/Canal+'s Dailymotion has retired 'Dailymotion Advertising' and relaunched its B2B operation as Dailymotion Business, unifying four units under its 'Ray' video-intelligence OS.

At Made on YouTube 2026, YouTube unveiled new AI features — AI agents, Gemini-powered editing, live gamification and script coaching — to deepen creator retention.

Mars puts its M&M's spokescandies inside classic film and TV genres — from telenovela to sitcom — in a new 'Screentime' campaign built for shareability.

The Ministry of Justice and Wonderhood Studios launch 'Makings of a Magistrate', the UK's biggest-ever magistrate recruitment campaign, targeting 21,000 magistrates.