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Own-label is now around half of UK grocery spend, and shoppers increasingly rate it on a par with brands. The question for brand owners is no longer price — it's whether the premium still buys anything.

UK consumer confidence has plunged to its lowest in more than three years as households brace for the Budget - and marketers need a plan.

Sainsbury's has set out a 'bold' festive plan built around value and quality credentials - a telling choice in a nervous, price-sensitive Christmas.

Walmart has turned its entire holiday season into one Muppet-fuelled retelling of A Christmas Carol, with Walton Goggins as Scrooge - and a clear strategy underneath the spectacle.

TL;DR: Loyalty programmes still work — but only when they create genuine attachment or useful data, not when they simply hand discounts to customers who would have bought anyway. In a world where everyone has a points scheme, differentiation and real value are what separate the schemes that pay off. The paradox of the points card Loyalty programmes are now so universal they've become table stakes rather than a differentiator. When every competitor offers points, a programme s

TL;DR: Packaging is the one piece of media every buyer sees at the exact moment of decision, yet most brands treat it as a container rather than an ad — strong packaging drives standout, communicates value instantly and often sells more than paid media. The most-seen ad you own Every other channel competes for attention; packaging has it guaranteed. At the shelf — physical or digital — your pack is the final argument before a purchase, seen by one hundred percent of buyers at

TL;DR: German electronics retailer Euronics has appointed a new agency for its online marketing after a pitch, ending its relationship with Jung von Matt — a sign of where retailers are shifting creative and media investment. What happened Euronics, one of Germany's largest electronics retail cooperatives, ran a pitch for its online-marketing account and has handed it to a new partner, moving the work away from Jung von Matt. Account switches like this rarely grab headlines,

Rügenwalder Mühle is launching a second brand, Endori, in a two-brand plant-based strategy. Why splitting a brand can win more of a category.

Aldi's Halloween campaign turns rivals' loyalty apps into monsters, extending its 'cheap without a bonus app' attack. The positioning lesson for marketers.

Target's 2026 holiday campaign ditches last year's 'Hot Santa' for a Chief Giftologist and a 'Gift Giving Academy', backed by a big creator push. The strategy.

Lovehoney is pushing sexual wellness into mainstream retail, treating intimacy products like any other wellbeing category. The branding lesson for marketers.

Beauty retailer Douglas has consolidated media planning for all 20 of its European markets with Dentsu's Carat, extending an existing mandate and handing the holding company a notable win amid a fierce German new-business race.

IKEA and agency Buzzman are turning price reductions into French wordplay across out-of-home and digital screens, tying lower prices to purchasing-power anxiety as cheaper Chinese rivals circle.

LVMH's Sephora is rolling out Quiet Hours worldwide after a pilot, cutting lighting, sound and announcements for neurodivergent and sensory-sensitive shoppers, turning accessibility into a brand position.

French grocer Monoprix has awarded its brand and performance communications to Havas Paris and Havas Commerce after a three-month review, a notable win in a market where Havas and Publicis swap big accounts.

To mark 50 years of own-brand products, Carrefour became the first advertiser on Dailymotion's connected-TV home-screen format, using first-party data to lift purchase intent 23 points above benchmark.

The NRF forecasts 2026 holiday sales up 4.2% to roughly $1 trillion, but with only about half that growth real, electronics pressured and seasonal hiring muted.

Dunkin' unveiled a Marvel tie-in on 5 October, with an Avengers: Doomsday menu and collectibles priced $8.99-$24.99 launching 4 November ahead of the 18 December film.

Target's 2026 holiday campaign, previewed 20-21 October, builds a fictional Academy of Giftology led by D'Arcy Carden, backed by creators, OOH and up to 25% off toys for Circle members.

DoorDash launches its first-ever on-demand apparel partnership with Skims via a 13 October ad in which Kim Kardashian solves a last-minute wardrobe emergency with a single tap.