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Edeka planted a five-metre broccoli T-Rex at Berlin's Potsdamer Platz for its 'Survival of the Frischest' push, dramatising that frozen fruit and veg keeps its nutrients — and cuts waste.

Primark confirmed it will launch UK home delivery, backed by a £90m warehouse deal, as CEO George Weston insists the retailer is 'redefining value' beyond price. Here's what it means.

The John Lewis Partnership's half-year loss widened to £89m even as sales grew 2% to £6.3bn — and it is raising brand investment 29% and building a pan-partnership loyalty scheme.

Otto Group fashion retailer bonprix is embedding AI through the whole customer journey, with new CMO Nicolai Johannsen insisting each use case must show ROI quickly.

Zalando-owned About You has launched what it calls the year's first Christmas spot, fronted by Lena Gercke, a full three months before the holidays.

Anthropologie is stocking Nike for the first time as sneaker-seeking customers jump almost 30% year on year, doubling down on footwear as its most valuable shopper segment.

Co-op's new 'Pop to Co-op' campaign satirises the hassle of the big supermarket shop to reframe convenience as no compromise on value, anchored by its Aldi Price Match.

DIY chain Toom has opened its advertising inventory to brands for the first time, with its retail-media business run by Rewe Group's Retail Media Connect across roughly 300 stores.

Fashion discounter Takko has made TV presenter Michelle Hunziker the face of its AW 2026/27 campaign, breaking across linear TV, streaming, print, OOH and social from 10 September.

Primark has launched a dedicated activewear sub-brand, Primark Form, backed by a VCCP campaign that mocks the po-faced conventions of premium sportswear advertising at a £10 price point.

Ikea and thjnk's 'Gemacht fürs Leben' dramatises durability by following one wardrobe across life stages — a lesson in making an abstract benefit felt, and selling sustainability through emotion.

Aldi and Buzzman reworked 'spot the difference' to attack the assumption that own-label means worse — letting shoppers reach the conclusion themselves.

Argos has recast mascots Connie and Trevor as mafia bosses in a new T&P campaign to shake off the 'just toys' perception — a smart lesson in making distinctive assets do commercial work.

Neiman Marcus has launched 'Signature Style', its first major seasonal campaign under new parent Exemplar Luxury Group — a bet on human styling as the moat a marketplace can't copy.

M&S continues its fashion-credibility resurgence with aspirational star casting and stylised film — part of the retailer's ongoing brand turnaround.

Aldi's playbook again: turn a product drop into a cultural moment. A Barbie-pink store and an own-brand doll designed to earn far more attention than they cost.

John Lewis moves from one big Christmas ad to always-on, social-native entertainment with a new vodcast and content studio. A signal of where brand content is heading.

DTC darling Graza is using a NASCAR sponsorship, a WNBA tie-up and a spot that fries an egg on a race car to push its olive oil — and new mayonnaise — from online cult brand to the mainstream aisle.

Otto Group fashion brand bonprix expanded its partner-commerce strategy by selling apparel through shoe retailer Deichmann's online marketplace — its second external channel.

France's rentrée 2026 splits between value and premium: Back Market, Primark, Le Bon Marché, Petit Bateau and Hatier show how brands are positioning for back-to-school.