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Kantar Germany CEO Ben Ballensiefen says German brands rank high on value but lack emotional appeal, and 'Made in Germany' needs to sell excitement, not just trust.

Marketing Week's 2026 State of Brand in B2B survey finds 80.8% of B2B firms invest in social media for brand building, well ahead of events and PR.

Hamburg agency KNSK has rolled out an international 'Perfect Match' campaign for German pet-food maker Josera, using a visual trick to build its credibility in cat food.

KFC France has appointed Lucas Gilliard as general manager, succeeding Isabelle Herman. Gilliard arrives from a retail background at H&M and Tape à l'Œil.

French gym chain On Air Fitness has unveiled a new brand platform, 'Change de niveau', with a fresh identity and multi-channel campaign built around four community profiles.

Who's Who France and Kantar have published their annual 'excellence' ranking, scoring 90 companies on quality, trust, innovation, financial solidity and influence.

DTC bedding brand Brooklinen produced its first celebrity-led and largest-ever campaign, 'Best. Sheets. Ever.', entirely in-house, timed to SNL and the NBA season.

American Honda has launched 'Base to Captain', an adventure-themed national brand campaign starring the Passport TrailSport SUV and spotlighting exploration.

Boston Beer's Twisted Tea has teamed up with camo brand Realtree on a limited-edition can and merch collab — a co-branding play as the hard-iced-tea category slows.

Publicis London research with System1 and Effie finds distinctive multi-market campaigns are 4x more likely to report profit growth — and that blandness, not boldness, is the real risk.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

After sharply falling sales, Bonprix CMO Nicolai Johannsen is refocusing the Otto Group fashion brand on the over-40s with a data-driven customer-centric strategy.

Accor has rolled out ALL Concierge at scale — a conversational AI travel companion, available in 11 languages, that assists guests across the whole journey.

Wayfair launches 'Wayfair Delivers', a values-focused brand platform increasing its investment in sport and debuting NFL quarterback Matthew Stafford.

Jeep marks its 85th year with 'This Is Jeep Country', a heritage-led campaign driving seven models across America to reconnect the brand with its roots.

Free-from food maker Dr. Schär has named German FMCG marketer Dieter Lutz as its new marketing chief, a sign of how seriously special-diet brands now invest in brand marketing.

Skincare brand Sebamed has launched an emotional new brand campaign by agency Track, humanising its clinical 'science for healthy skin' claim around the pH 5.5 message.

German strategist Liane Siebenhaar has gone independent with 'Forderland,' an AI-powered brand-intelligence consultancy that tracks how brands appear across LLMs, social and news.