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AppLovin's BFCM analysis points to an unglamorous truth: the brands that refreshed creative weekly out-earned those that didn't, by a directional 23%.

A new WARC study reveals a split advertising economy — legacy brands spending a bigger share to defend ground as the platforms that sell ads spend far less.

Salesforce is spending $5.66bn on Braze to own real-time customer engagement — the latest move in a buying spree that is reshaping the martech stack.

Regulators waved through Publicis's $2.2bn LiveRamp deal — but only behind a five-year consent order built to stop the holding company weaponising its data.

McDonald's is reviving a 1986 Halloween icon and bolting it to Disney's villains — a collectible play that runs on nostalgia and IP at once.

Anthropologie's holiday push trades gift-shots for homecomings — an emotional bet backed by a creator series and a last-minute DoorDash delivery play.

Absolut didn't book a one-off ad with Charli XCX. It signed a two-year partnership — a bet on sustained cultural relevance over a single viral hit.

Chipotle turned its takeaway bag into a 170-litre fashion object. The real target is a quietly lucrative menu line: digital-only Family Meals.

Taco Bell is handing a different celebrity the menu every week of National Taco Month — and dangling a $1 version to its app members as the hook.

Television advertising isn't shrinking so much as migrating. Here is how to think about Connected TV, and a decision framework for when it beats a linear buy.

Search engines increasingly answer questions in place instead of sending clicks. Here is how to be the brand that gets quoted, not just the one that ranks.

Applebee's CMO says standing out in a value-obsessed restaurant market takes more than price cuts. A new agency partnership signals a bet on brand over endless discounting.

Free People gave musician Willow genuine creative control in a new tie-up it calls 'cultural co-authorship' — a bet that giving up control is the price of credibility with young audiences.

Marriott Bonvoy produced campaign assets for 23 destinations in about four weeks using creators — proof that influencer marketing is now a production engine, not just a reach channel.

At Advertising Week, Revlon showed how Amazon's interactive video ads turn passive streaming viewers into shoppers — and why the gap between seeing and buying is closing fast.

Prediction-market platform Polymarket is signing A-list celebrities into comedic 'Squads' ads — a lesson in how challenger brands build their own entertainment instead of buying attention.

Dove Men+Care taps fan culture at New York Comic Con 2026, bringing 'maximum protection' to superfans with a themed activation.

American Express global CMO Elizabeth Rutledge, a 37-year company veteran, will retire in 2027, ending an era of marketing continuity.

Ferrero will run two Super Bowl LXI ads for Nutella as part of a $50m sports-marketing push in 2027.

Southwest Airlines invites busy Americans to 'enter airplane mode' and trade notification overload for Rapid Rewards points.