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Otto Group fashion retailer bonprix is embedding AI through the whole customer journey, with new CMO Nicolai Johannsen insisting each use case must show ROI quickly.

Paris-based Actionable, founded by ex-Criteo Europe boss Nicolas Rieul, has raised $10m to scale predictive and causal AI that scores entire customer journeys.

AXA has partnered with Publicis Sapient to deploy AI agents at scale across markets including the UK — a sign of how agency groups are becoming operational transformation partners.

Former Public Service minister Stanislas Guerini has been promoted to managing partner at French AI-and-data consultancy Artefact, leading its human and organisational AI-transformation practice.

Clearcast, the UK's TV-ad clearance body, is extending into digital for the first time with an AI pre-screening tool, iClear, and a human review service, allClear, to check campaigns against the CAP Code.

Greggs is recruiting a dedicated Head of Data & AI to move from experiments to production-ready 'agentic' AI, building on machine-learning work across supply chain and loyalty.

When a brand as word-of-mouth-rich as Dishoom pays to be found by ChatGPT, AI discovery has crossed from experiment to necessity. Inside the shift from SEO to GEO.

Vodafone and Borussia Dortmund have used AI to reconstruct the never-filmed first-ever Bundesliga goal, scored in 1963, in 'The Unseen Goal'.

US sleep-tech firm Eight Sleep calls Germany its most important Continental market, growing roughly 4x on a hardware-plus-subscription model.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

Octopus Energy's AI assistant Arlo now handles a slice of customer emails and scores higher on satisfaction than human replies — a case study in using AI to protect, not replace, a service brand.

Amazon is training its AI models on Twitch streamer content by default — a policy switch that landed with French creators mid-August and forces every French marketer to re-read its influencer contracts.

OpenAI officially switches on ChatGPT Ads in France today, 24 August 2026 — one of 31 European markets going live simultaneously in the platform's biggest ad-product expansion to date.

Adweek's investigation reveals Omnicom offloaded at least 468 engineering and product staff behind its Omni AI platform to third-party contractor Endava in June and July 2026 — even as CEO John Wren was publicly touting Omni as the group's client-facing AI centrepiece.

Dentsu is weighing cutting up to 160 overseas legal entities and slashing HQ costs 30% by 2028 as its turnaround stalls and AI reshapes agency operations.

Eurostar has launched an official app inside ChatGPT to search routes, times and fares — a bet on surging AI-driven traffic as agentic search reshapes how travel is booked.

Roku has added ‘Fairground AI Creator TV’, a 24/7 free channel of entirely AI-generated shows interrupted only by AI-generated commercials — and it drew instant ‘AI slop’ pushback.

The IAB has released version 2 of its AI Transparency & Disclosure framework as state and international labeling laws multiply — and as research shows AI labels can dent performance.

D&AD’s 2026 report ‘The Cost of the Shortcut’ finds AI in 27.6% of award entries and warns the industry against letting automation erode junior creative training.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.