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The Berlin neobroker reached around 8 million users and a €12.5bn valuation by making investing feel effortless — and is now betting its brand on the least glamorous mission in finance: closing Europe's pension gap.

France's most valuable startup turned refurbished electronics from an embarrassing compromise into a smart, status-worthy choice — and just turned profitable. It's a masterclass in de-stigmatising a whole category through marketing.

Born from a design school project and propelled by an Earthshot Prize, Notpla turns seaweed into packaging that vanishes. With £20m in funding, it's betting that 'actually disappears' beats 'technically recyclable'.

Mercedes went all-in as Gamescom's main partner. The skilled trades built a Fortnite world to recruit Gen Z. Agencies are buying gaming expertise. In Europe's biggest games market, brands are finally treating play as prime time.

France is turning digital sovereignty into a brand position — mapping home-grown adtech, pushing 'sovereign' marketing IDs and warning about dependence on US platforms. For European marketers, independence is becoming a value proposition.

From January 2027, ITV will require subtitles on every TV ad. Treat it as a compliance headache and you'll miss the point: designing for sound-off and inclusion is where the next audience — and better creative — actually lives.

Clorox CMO Eric Schwartz says the big, predictable brand campaign is dead. In its place: 'systems of relevance' that react in hours, not quarters — and the early numbers are startling.

The influencer agency group just made its first-ever acquisition — and it points squarely at where creator marketing grows next: B2B.

tonies turned a screen-free audio box and a collectible figurine into a global children's-media business growing 41% a year. A spotlight on one of Germany's best growth stories.

TL;DR: Email marketing is the highest-return channel most small businesses still underuse — and the only audience you truly own. The winning formula is simple: build a permission-based list that meets the UK's PECR rules, send a deliberate mix of welcome, value and promotional emails people actually want, earn your place in the inbox, and judge success by clicks and revenue rather than opens. No algorithm can take your list away. Why email still beats almost everything Every

Dentsu's new global CMO report captures the moment marketers stopped expecting AI to save them money — and started spending the time it frees up on things machines can't fake.

UK health-science scale-up Zoe has turned personalised nutrition into a real business — 3 million monthly users, 70%+ recurring revenue, and a 2026 crowdfund that blew past its £1m target to raise over £3m.

Carrefour has relaunched as a mobile operator, 14 years after quitting. The product is SIM cards. The real asset is 15 million loyalty members — and that is the lesson.

Google is positioning itself as a commerce matchmaker, not a retailer — sponsored products in AI Mode, buying through Gemini, and an open Universal Commerce Protocol. What it means as shopping goes agentic.

Dentsu Creative's 2026 CMO report finds marketers want AI for speed, not magic: 71% say it improves speed to market, 70% see no cost savings yet, 78% fear a 'sea of sameness.'

Appliance brand Beko says the way to make AI useful in marketing is to begin with the problems it can actually solve - not the technology.

Pinterest has made its display and video inventory buyable through outside DSPs for the first time - a growth play with one big catch for European advertisers.

Streaming took 48.7% of US national TV ad spend in Q3 2026, inches from overtaking linear - but it is still buying far fewer eyeballs per dollar.

TL;DR: An 'impression' only means an ad had the opportunity to be seen — not that anyone looked. A growing field of attention measurement tracks whether ads are actually watched, and it is reshaping how marketers value media and plan budgets. The problem with the impression For decades, digital advertising has been bought and sold on impressions — a count of how many times an ad was served. The trouble is that a served ad and a seen ad are very different things. Much of what'

TL;DR: As third-party cookies and cross-site tracking decline, first-party data — the information customers share directly with you — has become the most durable and valuable marketing asset a business can own. Why first-party data suddenly matters For years, marketers rented audience data from the open web through third-party cookies. Privacy rules, browser changes and consumer distrust have steadily dismantled that model, making borrowed data less reliable and more legally