All Marketing knowledge

Havas Paris has launched The Creator Society, a talent-management arm, pledging to reinvest 5% of its fees into the projects of the creators it signs — a new twist on the agency-creator model.

Castor & Pollux has launched 'Fellow', placing a recruited creator inside an advertiser's team to own its TikTok long-term — with Engie the first public test.

New IPA TouchPoints data shows UK adults spend 44% of their commercial-media time alone, pushing brands toward context-aware, individualised planning over shared reach.

Grindr has agreed to pay £26m to settle a UK group action from around 12,000 users over alleged data-sharing with ad partners — a landmark warning on the cost of ad-targeting data leaks.

Germany's skilled-crafts sector, via agency Carl Nann, has kicked off a public campaign to lobby the Unicode Consortium for a new emoji celebrating pride in working with your hands.

Digital and influence agency Vanksen has named Christophe Jourdain as its new managing director, as founder Xavier Lesueur steps back. Vanksen operates across France and Luxembourg.

The last edition of France's flagship charity streaming marathon, ZEvent, raised a record €32.9m in Montpellier, with more than 80 on-site streamers and around 200 remote creators taking part.

Catholic media group Bayard is airing a daily YouTube newscast to cover Pope Leo XIV's visit to France, pooling editorial resources from La Croix, Le Pèlerin and Prions en Église.

Duolingo has debuted a fashion capsule and a New York Fashion Week pop-up built around teaching people to correctly pronounce hard-to-say luxury names like Hermès.

Serviceplan Culture has partnered with esports outfit OG Collective to deepen its gaming marketing — a reminder that you can't fake a subculture, so borrow authenticity from those who belong.

A Matriochka Influences study finds median French influencer fees rose 30% in a year — with money flowing to the middle of the market and away from the biggest creators.

Reddit has opened its automated, AI-driven Max campaigns to all advertisers — here's what changed, the beta results, and how brands should test it.

YouTube turns German creator content into a measurable performance-retail channel overnight — pulling influencer budgets toward bottom-of-funnel commerce.

A telling repositioning as pure-play influencer shops move up the value chain into fuller-service models — a barometer of the French influence market.

A snack brand buys into the college-football conversation with social-first, meme-ready creative — leaning on debate and fandom rather than product claims.

A rare public admission that a beloved TV franchise needs rebuilding for a YouTube-native audience — Nissan inverts the TV-first model.

John Lewis moves from one big Christmas ad to always-on, social-native entertainment with a new vodcast and content studio. A signal of where brand content is heading.

A plain-English guide to when UK influencers and brands must label content as advertising — covering ASA rules, acceptable #ad labels, gifted and affiliate posts, and the CMA’s new enforcement powers.

Dr. Squatch and creator IShowSpeed kicked off a nine-week, $1 million gamified scavenger hunt across the US, UK, Canada and Australia, with QR codes at 4,000+ retail partners.

KitKat's viral 'Heist' campaign is being held up as a masterclass in reactive marketing — and the lesson isn't luck, it's decades of brand fundamentals making the improvisation land.