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Marketing Minute
YouTube Shopping lands in the UK: M&S, Currys and Boots bet on creator commerce
YouTube has launched its Shopping Affiliate Programme in the UK with M&S, Currys, Boots, Next and more — turning creator recommendations into a shoppable, auto-tagged storefront, even on the TV.
1 day ago3 min read
LinkedIn opens Creator Marketplace to connect brands with creators
LinkedIn's new Creator Marketplace formalises brand-creator partnerships on the platform, bringing influencer marketing firmly into the B2B world.
Jul 212 min read
LinkedIn Doubles Down on B2B Influencer Marketing
One Minute Summary LinkedIn has launched a Creator Partnerships Hub to connect brands with B2B influencers. The tool helps marketers collaborate with thought leaders, boosting credibility and engagement.
Sep 24, 20252 min read
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