All Marketing knowledge

A new study finds 48% of French 13-18 year-olds have used AI to make a purchase directly — a sign agentic shopping is arriving faster than brands expect.

McDonald's is building a retail media network selling ads on drive-thru order boards across 450 US restaurants, with a reported $1bn revenue ambition.

A HyperFinity study finds underperforming loyalty schemes cost the UK's leading retailers nearly £807m a year through redemption friction, value erosion and app failures.

Free-from food maker Dr. Schär has named German FMCG marketer Dieter Lutz as its new marketing chief, a sign of how seriously special-diet brands now invest in brand marketing.

German discounter Lidl, via M+C Saatchi, ran a guerrilla out-of-home stunt mocking a viral $60 New York loaf to flex its own price competitiveness in the US.

The Edeka group and Netto launched a €99 co-branded crisis-preparedness 'emergency backpack' alongside the Bundeswehr's 'Red Storm Charlie' civil-defence exercise.

Pierre & Vacances is launching four premium Swiss residences with an 'edible marketing' stunt — scale chocolate replicas of the chalets, via agency Artefact 3000.

Carl's Jr. has shifted to cooked-to-order burgers and built a challenger campaign inviting Burger King fans to 'trade the King's crown' for a better burger.

Kraft Heinz's Capri Sun launched a supersized, refillable 'Big Pouch' in a limited Walmart drop aimed at nostalgic adults — a scarcity-led test-and-learn.

JD Sports credited 'sharper marketing activations' and faster AI-driven measurement as half-year sales slipped — and promoted 18-year veteran Mike Grimes to group CMO.

George at Asda has rolled out a major autumn womenswear campaign via Lucky Generals, trading up its style credibility with a fashion-week-timed push.

Target's new 'Inside Out' campaign turns its iconic red bag into a symbol of design and self-expression, doubling down on the design heritage that once set it apart as its turnaround builds.

Gap has struck a multi-year deal with boy band Just Your Type, formalising a 'fashiontainment' strategy that turns its brand into culture, content and clothing all at once.

Secondhand chain Cash Express is launching its online marketplace with a fashion-show stunt from agency Just Happiness — turning pre-owned goods into a catwalk-worthy statement.

Decathlon has launched EasyBreath Dive — a mask that lets people breathe underwater to three metres without a tank — with a campaign by agency Orès Collective built to make diving feel accessible.

Bonial, Marktguru and Shopfully launch a joint initiative (IDH) to move German retailers from print leaflets to measurable digital retail media — and reveal the real barrier to European ad independence.

Direct-to-consumer brands that once bypassed stores are now fighting for shelf space at major chains, rewriting their marketing playbooks around retail as customer-acquisition costs bite.

A Christmas market inside a September music festival? Kaufland's 'Winter Wonderland' turns 'far too early' into a shareable moment — and a young crowd into next year's shoppers.

Brand sympathy is up 37%, yet Penny's 2025 sales grew just 0.7% — the slowest of Germany's discounters. Marketing chief Jan Flemming on the lag between love and the till.

Ten years after its 2016 viral frenzy, Ritter Sport is reviving its Einhorn (unicorn) chocolate for 1 November 2026 with a deliberate shift away from influencer hype toward retail sales volume.