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Chipotle turned its takeaway bag into a 170-litre fashion object. The real target is a quietly lucrative menu line: digital-only Family Meals.

The Nestlé coffee brand took over a small town in the Marne for one morning — and turned a shared breakfast into a national stunt.

The 2CV is back as an all-electric concept — and the marketing play matters as much as the car.

More than 210 brands are now active on Roblox, and the platform is expanding its ad formats. Here's why gaming has become a serious marketing channel — and how to enter it without being cringe.

The co-founder of Berlin toothpick brand Pick'em is livestreaming himself living inside a glass booth in an Edeka supermarket for several days — a scrappy experiential stunt built for attention and reach.

Budget airline Transavia has teamed with Publicis agency Marcel on a Pink October campaign supporting breast cancer awareness, lending the cause a mass-reach, travel-world platform.

American sweet brand Sour Patch Kids, sold under Maynards, has launched in the UK with its first campaign from VCCP, leaning into mischief with an Oreo billboard stunt and a TV debut.

BNP Paribas and Studio Serendipite have built an anti-fraud entertainment format on Twitch, hosted by Samuel Etienne and produced with Webedia, turning the fight against scammers into a live show.

Southwest’s ‘Enter Airplane Mode’, its first work under CMO Sabrina Callahan, turns a screenshot of your phone notifications into loyalty points.

Honda and BBDO Paris have launched a fashion-led campaign for the WN7, Honda's first mass-market electric motorcycle, aimed at younger, more urban and more female riders.

Panda Express is making gaming a permanent, 'always-on' marketing channel with Super League after a campaign lifted recall by nine percentage points, expanding across Fortnite and Roblox.

Cupra has won HORIZONT's Sportbusiness Award for Sponsor of the Year, recognised for turning padel sponsorship in Germany into community co-creation rather than logo placement.

Lidl rode the viral croissant trend with a 'NeckCroissant' travel pillow handed out on a flight to Paris Fashion Week, each one carrying an app coupon for a real croissant.

Taco Bell and Duolingo are rebranding National Taco Day as "Global Taco Day," launching a limited Duo Habanero sauce whose packets double as nine-language mini language lessons.

Health insurer AOK has launched a national umbrella-brand campaign by Scholz & Friends personifying everyday worries as unwelcome bedroom roommates.

French packaging eco-organisation Citeo has launched 'La vie après le tri', a 360° campaign via agency Belle showing what actually happens to packaging after it is sorted.

The Ad Council and Sesame Workshop have launched a PSA campaign spotlighting maternal mental health, extending the 'Love, Your Mind' platform with beloved IP.

Chris Macdonald, former global CEO of McCann's ad network, has been named Group CEO of brand-experience business The EC Group, signalling where senior leaders see growth.

Berlin transit operator BVG and agency GUD stationed bodybuilders at a U-Bahn station to help exhausted Berlin Marathon finishers down the stairs.

Sephora has launched Project Hearts Not Hate, its first-ever global corporate cause tackling appearance-based hate, backed by striking data on its scale.