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TL;DR: German electronics retailer Euronics has appointed a new agency for its online marketing after a pitch, ending its relationship with Jung von Matt — a sign of where retailers are shifting creative and media investment. What happened Euronics, one of Germany's largest electronics retail cooperatives, ran a pitch for its online-marketing account and has handed it to a new partner, moving the work away from Jung von Matt. Account switches like this rarely grab headlines,

Publicis has named Scott Hagedorn the first CEO of Marcel, its in-house AI platform, as the holding company positions it against off-the-shelf tools and builds AI agents for clients.

Beauty retailer Douglas has consolidated media planning for all 20 of its European markets with Dentsu's Carat, extending an existing mandate and handing the holding company a notable win amid a fierce German new-business race.

Mercedes-Benz has hired agency creative Gun Aydemir into a newly created in-house Executive Creative Director role as it reviews its Team X agency setup, another data point in the agency-to-brand talent drain.

French grocer Monoprix has awarded its brand and performance communications to Havas Paris and Havas Commerce after a three-month review, a notable win in a market where Havas and Publicis swap big accounts.

WPP named McCann global CEO Tyler Turnbull as CEO of WPP Creative on 9 October, succeeding Jon Cook to lead a combined VML and Ogilvy network as Cindy Rose drops the holdco label.

The Uncommon co-founder and former Grey London chief takes the top honorary role at the design-and-creativity organisation.

2026 reshaped the agency world: Omnicom absorbed IPG, WPP restructured, and mid-size groups went shopping. Here's who's consolidating, why, and what it means for clients.

UK-based, LDC-backed MSQ has acquired US performance and commerce agency January Digital, deepening its data and media capabilities and planting a bigger flag in the American market.

WPP has lined up McCann global chief Tyler Turnbull to run WPP Creative, the holding company's unified creative network, as it beds in the VML-led structure under new group CEO Cindy Rose.

Omnicom Media's Initiative has appointed Sharon Dhillon as its UK chief executive, reinforcing its leadership as the agency pushes for growth.

Stephan Loerke, who has led the World Federation of Advertisers for 24 years, will step down as CEO on 30 June 2027, triggering a global search for his successor.

NewsGuard is appealing an FTC condition on the Omnicom–IPG merger that restricts steering ad buys based on third-party journalism-standards ratings.

Goalhanger, the UK’s fastest-growing podcast producer, is bringing ad sales in-house from January 2027 and will hold a debut ‘Upfronts’.

Napolina’s first work from agency Pablo, ‘Now You’re Cooking’, swaps romanticised Italy for real, hapless British kitchens.

Brand consultancy FutureBrand has named Chris Falconer UK president and Cerys James London general manager, the latest leadership moves at the Omnicom-owned agency.

Omnicom Media has won the British Council's media account, worth around £150m, after a competitive pitch — adding a major public-sector name to a strong year.

Stagwell has folded Assembly Global and ADK into a single global network, Stagwell Media, across 50+ markets and built around its AI-powered Machine OS.

Premium Cornish egg brand St Ewe has launched its first brand campaign, 'For the Love of Egg', via Bray Leino — a bet that a humble commodity can be sold on devotion and provenance.

Dentsu is moving into Hollywood as a producer and global agency on 'The Angry Birds Movie 3', a sign agencies increasingly want to own entertainment, not just advertise around it.