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Jung von Matt has won the advertising account for Hamburg's transit authority HVV, with JvM Tech and MaibornWolff also set to rebuild hvv.de — a mobility win with a digital core.

The Welsh Government is relaunching an £88m media and creative review it previously abandoned, with the process due to begin in October — one of the UK public sector's biggest live accounts.

Five Guys has appointed LA agency Mirimar as its creative agency of record, cementing a more deliberate marketing push after decades of relying on word of mouth.

Omnicom has named BBDO chairman Andrew Robertson CEO of its combined Omnicom Advertising division as founding chief Troy Ruhanen retires after two decades.

Omnicom-owned media agency UM Deutschland has elevated Felix Schneider to Managing Director and Chief Strategy Officer, moving to a dual-leadership model alongside CEO Stefanie Tannrath.

Chemnitz agency Zebra Group has won both the creative and media accounts for Haema, Germany's largest privately operated blood and plasma donation service, after a competitive pitch.

MV Group's independent media agency Good Buy Media has named Doris Madingou director-general after nearly a decade at the firm, alongside two Paris hires and three account wins.

Digital and influence agency Vanksen has named Christophe Jourdain as its new managing director, as founder Xavier Lesueur steps back. Vanksen operates across France and Luxembourg.

Former Public Service minister Stanislas Guerini has been promoted to managing partner at French AI-and-data consultancy Artefact, leading its human and organisational AI-transformation practice.

French agency Rosa Paris (ex-Rosapark) has recruited art director Paul Grange and copywriter Simon Rizo as a creative pairing, arriving after seven years together at We Are Social.

WPP is looking to offload its London South Bank campus as part of CEO Cindy Rose's 'Elevate28' strategy of real-estate rationalisation and simplification.

Percy Smend, Chief Client Officer of WPP Germany, is departing — a senior exit worth watching for what it signals about holding-company client relationships amid industry upheaval.

Serviceplan Culture has partnered with esports outfit OG Collective to deepen its gaming marketing — a reminder that you can't fake a subculture, so borrow authenticity from those who belong.

Hamburg intranet and AI-workplace specialist Hirschtec has been acquired by Munich's Venitus group — a marker that internal communications is becoming a market worth investing in.

Friendventure's Julian Hansmann has bundled six owner-managed German digital agencies into Friends Digital Group — the squeezed middle of the agency market answering scale with consolidation.

Sparda-Bank München's 'Oberhammer Oberbayern' music video — its first work with Twentyrising — turns regional pride into its hook, then buys Twitch and TikTok to reach a younger audience.

BoursoBank's new Buzzman campaign dramatises the breadth of its offer through the passage of time — and leans into word-of-mouth, the force that really sells banks.

Aldi and Buzzman reworked 'spot the difference' to attack the assumption that own-label means worse — letting shoppers reach the conclusion themselves.

London agency The Academy has launched a dedicated advertising division led by renowned art director Dave Dye — a bet on human craft as AI floods the market with sameness.

Popeyes has rolled out 'THAT Chicken from Popeyes', its first major platform from agency GUT — a lesson in winning a crowded category through ownable specifics.