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Latest Branding News

The KitKat Heist: how Nestlé turned a 12-tonne chocolate theft into a Cannes Grand Prix

The KitKat Heist: how Nestlé turned a 12-tonne chocolate theft into a Cannes Grand Prix

The KitKat Heist: how Nestlé turned a 12-tonne chocolate theft into a Cannes Grand Prix

1 day ago3 min read

DASH goes national: 'The Drink That Has It All' becomes its biggest-ever campaign

DASH goes national: 'The Drink That Has It All' becomes its biggest-ever campaign

DASH goes national: 'The Drink That Has It All' becomes its biggest-ever campaign

1 day ago3 min read

Jacob's Creek bets big on "Welcome to the Creek"

Jacob's Creek bets big on "Welcome to the Creek"

Jacob's Creek bets big on "Welcome to the Creek"

4 days ago3 min read

Belvoir Farm goes big with 'We're Taste Obsessed'

Belvoir Farm goes big with 'We're Taste Obsessed'

Belvoir Farm goes big with 'We're Taste Obsessed'

4 days ago3 min read

'If Carlsberg Did…' returns after a decade in the sun

'If Carlsberg Did…' returns after a decade in the sun

'If Carlsberg Did…' returns after a decade in the sun

4 days ago3 min read

London Eye asks Britain to 'Book Breathtaking' — the psychology of the reframe

London Eye asks Britain to 'Book Breathtaking' — the psychology of the reframe

London Eye asks Britain to 'Book Breathtaking' — the psychology of the reframe

5 days ago4 min read

Good Energy launches its biggest-ever campaign — and rewrites how green is sold

Good Energy launches its biggest-ever campaign — and rewrites how green is sold

Good Energy launches its biggest-ever campaign — and rewrites how green is sold

5 days ago4 min read

Geely picks Joint as it drives into the UK — inside a challenger brand launch

5 days ago4 min read

The FA red-cards Iceland's 'England' store stunt — a lesson in ambush marketing

The FA red-cards Iceland's 'England' store stunt — a lesson in ambush marketing

The FA red-cards Iceland's 'England' store stunt — a lesson in ambush marketing

5 days ago4 min read

Dr Martens hands Arena Media a bigger global brief, uniting brand and performance

5 days ago3 min read

Specsavers evolves 'Should've' for the first time in 22 years

Specsavers evolves 'Should've' for the first time in 22 years

Specsavers evolves 'Should've' for the first time in 22 years

6 days ago2 min read

Nestlé bets big on social-first brand building and a shorter list of 'power brands'

6 days ago2 min read

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