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Latest Branding News

BMW Weaves Spider-Man Into Its Films — and Onto Your Dashboard, to Mixed Reviews

BMW Weaves Spider-Man Into Its Films — and Onto Your Dashboard, to Mixed Reviews

BMW Weaves Spider-Man Into Its Films — and Onto Your Dashboard, to Mixed Reviews

1 day ago3 min read

Katjes Asks Six Countries to 'Be Sweet to Each Other' in an Antoni-Made Push for Tolerance

Katjes Asks Six Countries to 'Be Sweet to Each Other' in an Antoni-Made Push for Tolerance

Katjes Asks Six Countries to 'Be Sweet to Each Other' in an Antoni-Made Push for Tolerance

1 day ago2 min read

Currywurst and Real Buttons: Inside VW's Marketing Comeback Under Christine Wolburg

Currywurst and Real Buttons: Inside VW's Marketing Comeback Under Christine Wolburg

Currywurst and Real Buttons: Inside VW's Marketing Comeback Under Christine Wolburg

1 day ago3 min read

The Ritz Paris Unwraps Its First Chocolate Collection — Luxury as a Take-Home Brand

1 day ago3 min read

Caesars Sportsbook 'Has Had Some Work Done' for Football Season

Caesars Sportsbook 'Has Had Some Work Done' for Football Season

Caesars Sportsbook 'Has Had Some Work Done' for Football Season

1 day ago2 min read

The UPS Store Debuts Its First Brand Character, 'Blu,' to Sell Beyond Shipping

1 day ago2 min read

Athletic Brewing Names Dan Kleinman as CMO to Power an 'Adult Non-Alc' Land Grab

Athletic Brewing Names Dan Kleinman as CMO to Power an 'Adult Non-Alc' Land Grab

Athletic Brewing Names Dan Kleinman as CMO to Power an 'Adult Non-Alc' Land Grab

1 day ago2 min read

Johnsonville Puts Sausage on the 2026 Ballot to Cut Through Political Ads

Johnsonville Puts Sausage on the 2026 Ballot to Cut Through Political Ads

Johnsonville Puts Sausage on the 2026 Ballot to Cut Through Political Ads

1 day ago3 min read

Tubi Goes Global With 'Find Any Feeling for Free'

Tubi Goes Global With 'Find Any Feeling for Free'

Tubi Goes Global With 'Find Any Feeling for Free'

1 day ago3 min read

Primark Finally Goes Online — and Says It's 'Redefining Value'

Primark Finally Goes Online — and Says It's 'Redefining Value'

Primark Finally Goes Online — and Says It's 'Redefining Value'

1 day ago3 min read

John Lewis Losses Widen to £89m as It Doubles Down on Loyalty and Brand

1 day ago3 min read

Europe's Top Court Tells Brands Free Speech Is No Blanket Shield in Trademark Cases

Europe's Top Court Tells Brands Free Speech Is No Blanket Shield in Trademark Cases

Europe's Top Court Tells Brands Free Speech Is No Blanket Shield in Trademark Cases

2 days ago3 min read

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