All Marketing knowledge

Generation Z (born between 1997 and 2012) is no longer the consumer of tomorrow they're shaping the retail industry today.

For many years, private label products were viewed as the budget-friendly alternative to well-known brands. Today, that perception is changing.

⏱️ 1-Minute Summary Online retail now accounts for 27.5% of total retail sales in Great Britain (ONS, January 2026). While significant, it remains below the frequently quoted "over 30%".

1-Minute Summary: The sale of Labubus, a popular collectible item, has seen a meteoric rise in recent years, thanks in part to the popularity of gacha mechanics—a form of in-game or real-world random-item purchasing…

1-Minute Summary: As UK retailers face increasing competition and changing consumer expectations, understanding shopper behaviour has never been more important.

One Minute Summary ALDI has kicked off one of the largest packaging and private label rebrands of the year by putting its own name on nearly every product and introducing its first namesake brand.