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Rewe is expanding its retail-media partnership with The Trade Desk so that purchase-based audiences from its physical stores now supplement its existing online data.

Aldi's campaign attacking rivals' discount apps — positioning itself as the sole price leader — has provoked Lidl, Edeka and Rewe into hitting back with their own TV spots.

The Federal Court of Justice has ruled that DIY chain Obi cannot claim trademark protection for its signature orange, calling the colour a generic signal for hardware stores rather than one brand.

Cityz Media has renewed its Klépierre partnership for eight more years across 38 French malls and spun up a dedicated Cityz Retail Media unit, while allying with Ocean Outdoor.

Carrefour and Publicis Conseil have launched a custom Fortnite experience with four mini-games to introduce Gen Z players to jobs behind the food transition, part of the retailer's 'Act for Food' platform.

Applebee's has expanded a single viral burger into a full 'O-M-Cheese' menu platform, adding the O-M-Cheese-adilla Burger after the original became its most-ordered burger.

Lowe's has added Lowes.com and its Marketplace to CMO Jen Wilson's portfolio, folding e-commerce into a role already spanning marketing, retail media, loyalty and personalization.

Tesco fashion brand F&F and BBH London have launched 'Whatever You're Dealt', a tarot-inspired autumn campaign built around a custom 78-card deck and a Piccadilly Lights takeover.

Cadbury and Ogilvy are launching limited-edition Twirl Golden Dipped with a one-day jeweller takeover in Hatton Garden — and a real 18-carat gold-plated Twirl hidden among the free samples.

Next lifted full-year profit guidance to £1.255bn after H1 sales rose 9%, with CEO Lord Wolfson crediting a 56% surge in digital marketing spend that still clears the retailer's returns hurdle.

Deichmann and Fila have launched 'Create Offline Memories', a Gen Z campaign fronted by creator Kayla Shyx that celebrates real-world experiences over screens.

Kroger's retail media arm has delivered its strongest profit growth since 2021, underlining how high-margin advertising is becoming grocery's engine of growth.

Mattel has signed a multi-year deal to bring Bluey to Barbie, Hot Wheels, Fisher-Price and more — a licensing play that rents one of kids' entertainment's hottest properties.

JCPenney's 'Other September Issue' swaps professional models for real teachers, turning back-to-school fashion into a values-led salute to educators.

Beauty retailer Space NK has promoted its chief marketing officer, Emma Simpson-Scott, to chief executive — a rare CMO-to-CEO step up that signals brand's central role in retail.

Discounter Penny has opened its second influencer-curated store — 'Penny Pünti,' a 600 sqm Hamburg supermarket styled as an electro club by DJ David Puentez, just weeks after Frankfurt's 'Leylaland.'

Three years into Germany's retail-media boom, advertisers are still expanding budgets but demanding real improvements, as early enthusiasm gives way to harder questions.

Target has named former Hilton CMO Mark Weinstein as its Chief Marketing and Guest Experience Officer, fusing brand and customer experience under one leader.

Hornbach's 'No Project Without Drama' took the Gerety Grand Prix. Why a sharp human creative idea still out-travels flashier tech-led work on the awards circuit.

Chloé took over a Marais café for a day to launch a fragrance. Why the modern pop-up is a content engine designed for shareability, not just footfall.