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Marketing Minute
BMW Weaves Spider-Man Into Its Films — and Onto Your Dashboard, to Mixed Reviews
BMW's tie-in with Sony's 'Spider-Man: Brand New Day' put its Neue Klasse on the big screen — but showing Spider-Man promos on owners' in-car displays has sparked a backlash.
2 days ago3 min read
Katjes Asks Six Countries to 'Be Sweet to Each Other' in an Antoni-Made Push for Tolerance
Katjes' 'Seid sweet zueinander' campaign, by antoni_jellyhouse, runs across six European markets with a message of everyday openness over prejudice — without the preachy tone.
2 days ago2 min read
Currywurst and Real Buttons: Inside VW's Marketing Comeback Under Christine Wolburg
VW brand chief Christine Wolburg says the carmaker's comeback runs on creator marketing, everyday moments, currywurst and real buttons — a deliberate turn away from a pure-tech story.
2 days ago3 min read
The Ritz Paris Unwraps Its First Chocolate Collection — Luxury as a Take-Home Brand
The Ritz Paris has launched its first chocolate collection, from Guimauve Oursons to a crested Camée — an 'accessible luxury' play that turns the hotel into a take-home brand.
2 days ago3 min read
Caesars Sportsbook 'Has Had Some Work Done' for Football Season
Caesars Sportsbook gives Clay Matthews an over-the-top 'looksmaxxing' makeover — real prosthetics, no AI — to dramatise its app upgrades for NFL season, via agency Fellow Kids.
2 days ago2 min read
The UPS Store Debuts Its First Brand Character, 'Blu,' to Sell Beyond Shipping
The UPS Store has launched 'Blu,' its first brand character, to unify messaging around printing, shredding and mailboxes — and remind small businesses it's more than a shipping counter.
2 days ago2 min read
Athletic Brewing Names Dan Kleinman as CMO to Power an 'Adult Non-Alc' Land Grab
Athletic Brewing has hired Deutsch Family and Diageo veteran Dan Kleinman as CMO, as the non-alcoholic beer leader ramps national media 120% and lands a MetLife Stadium deal.
2 days ago2 min read
Johnsonville Puts Sausage on the 2026 Ballot to Cut Through Political Ads
Johnsonville's 'Sausage for Dinner 2026' parodies political attack ads to cut through midterm noise — complete with lawn signs, a gen-AI TV spot and a food-insecurity tie-in.
2 days ago3 min read
Tubi Goes Global With 'Find Any Feeling for Free'
Tubi's biggest-ever campaign, 'Find Any Feeling for Free' by Mischief @ No Fixed Address, leans on Y2K nostalgia to sell its free library as the cure for anyone chasing a feeling.
2 days ago3 min read
Primark Finally Goes Online — and Says It's 'Redefining Value'
Primark confirmed it will launch UK home delivery, backed by a £90m warehouse deal, as CEO George Weston insists the retailer is 'redefining value' beyond price. Here's what it means.
2 days ago3 min read
John Lewis Losses Widen to £89m as It Doubles Down on Loyalty and Brand
The John Lewis Partnership's half-year loss widened to £89m even as sales grew 2% to £6.3bn — and it is raising brand investment 29% and building a pan-partnership loyalty scheme.
2 days ago3 min read
Europe's Top Court Tells Brands Free Speech Is No Blanket Shield in Trademark Cases
The ECJ sided with Ikea against a Belgian far-right party that copied its look, ruling that political speech does not give free rein to exploit a famous brand's reputation.
3 days ago3 min read
Renault Hands Global Marketing and Brand Strategy to Jean-Pierre Diernaz
Renault has appointed Jean-Pierre Diernaz VP of Renault Brand Global Marketing and Chief Branding Officer across all brands, opening a new phase in its marketing transformation.
3 days ago3 min read
The 'Céline Dion Economy': French Brands Race to Cash In on Her Paris Run
From Maje to Pierre Hermé and the hypermarkets, French brands are flooding the market with Dion-themed products around her Paris residency — testing the limits of scarcity marketing.
3 days ago3 min read
Breton Publisher Groupe Télégramme Rebrands Its Parent Group as 'Advenn'
The owner of Le Télégramme has renamed its parent group Advenn, signalling a broader diversified-media ambition rooted in its Brittany heritage.
3 days ago3 min read
Groupe Figaro Crowned Top Media Group at CB News' 2026 Grand Prix des Médias
CB News has named Groupe Figaro its 2026 media group of the year, with M6's David Larramendy taking the 'media personality' prize.
3 days ago3 min read
Research Group Ifop Buys Trend House NellyRodi in a Quant-Meets-Foresight Bet
French research group Ifop has acquired Paris trend-forecasting house NellyRodi, fusing survey data and social listening with long-range trend consulting under one roof.
3 days ago3 min read
Five Guys Names Mirimar as Its First Creative AOR, Ending the Word-of-Mouth Era
Five Guys has appointed LA agency Mirimar as its creative agency of record, cementing a more deliberate marketing push after decades of relying on word of mouth.
3 days ago3 min read
Anthropologie Adds Nike as Sneaker Shoppers Surge Nearly 30%
Anthropologie is stocking Nike for the first time as sneaker-seeking customers jump almost 30% year on year, doubling down on footwear as its most valuable shopper segment.
3 days ago3 min read
GLP-1 Insurance Cutbacks Push Weight-Loss Marketers Into Brand Mode
As employers and insurers pull back GLP-1 coverage, drugmakers like Novo Nordisk and Eli Lilly are pivoting from awareness ads to brand-building for a growing out-of-pocket market.
3 days ago3 min read
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