All Marketing knowledge

Berlin transit operator BVG and agency GUD stationed bodybuilders at a U-Bahn station to help exhausted Berlin Marathon finishers down the stairs.

Sephora has launched Project Hearts Not Hate, its first-ever global corporate cause tackling appearance-based hate, backed by striking data on its scale.

British watch brand Sekonda has launched 'any. second. now.', its first work with VCCP Blue and VCCP Media, targeting Gen Z with affordability over status.

Hamburg agency KNSK has rolled out an international 'Perfect Match' campaign for German pet-food maker Josera, using a visual trick to build its credibility in cat food.

Germany's federal road-safety campaign 'Runter vom Gas' returns with motorway posters using children's drawings instead of shock imagery, after the public voted for the gentler route.

The Fondation du patrimoine has appointed agency L'Associé for the launch of its new 'Pass Patrimoine' subscription giving access to 500+ heritage sites, in a mainly OOH campaign.

French gym chain On Air Fitness has unveiled a new brand platform, 'Change de niveau', with a fresh identity and multi-channel campaign built around four community profiles.

DTC bedding brand Brooklinen produced its first celebrity-led and largest-ever campaign, 'Best. Sheets. Ever.', entirely in-house, timed to SNL and the NBA season.

American Honda has launched 'Base to Captain', an adventure-themed national brand campaign starring the Passport TrailSport SUV and spotlighting exploration.

Boston Beer's Twisted Tea has teamed up with camo brand Realtree on a limited-edition can and merch collab — a co-branding play as the hard-iced-tea category slows.

Wendy's has released an actual emo/pop-punk EP leaning into the meme of emotional late-night fast-food parking-lot moments — brand entertainment aimed at Gen Z.

Chipotle is reviving its cult margaritas with a five-city, weekends-only pop-up tour through October, building hype toward its annual Boorito Halloween promotion.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

PepsiCo is launching its Chester's snack brand and its cheetah mascot in Germany, targeting Gen Z in a bid to grab share of a competitive salty-snacks market.

Ex-F1 driver Ralf Schumacher becomes HDI's new brand ambassador in Germany — and cheekily mocks WirkaufendeinAuto.de, a brand he once endorsed.

Lidl celebrates a 10th fresh-produce award with a royal-themed 'Frischekönig' campaign featuring Riton — and a cheeky jab at rival Rewe.

Wayfair launches 'Wayfair Delivers', a values-focused brand platform increasing its investment in sport and debuting NFL quarterback Matthew Stafford.

Mars puts its M&M's spokescandies inside classic film and TV genres — from telenovela to sitcom — in a new 'Screentime' campaign built for shareability.