All Marketing knowledge

The UPS Store has introduced Blu, its first-ever brand character, in a multiyear Paramount Media Labs campaign built to support franchisees and reframe the chain beyond shipping.

Domino's has launched 'the Domino', a personal pizza shaped like its own logo, and a $1m 'Is the Domino Worthy?' stunt that pays customers to ditch the burger chains.

Hershey has made chart-topping pop group KATSEYE the face of its new Crème Bars — a 1 September launch built to win Gen Z with 'accessible premium' indulgence.

When a brand as word-of-mouth-rich as Dishoom pays to be found by ChatGPT, AI discovery has crossed from experiment to necessity. Inside the shift from SEO to GEO.

Guide Dogs' first work from Fold7 reframes sight-loss storytelling around achievement, not pity — and the structural move underneath (merging marketing and fundraising) is the bigger lesson.

A landmark suit alleges Amazon quietly tilted its ad auctions with hidden surcharges — overcharging ~1.2 million advertisers by around $20 billion. Trust in retail-media auctions is now the story.

100 creators, 345 hours of footage, zero brand-shot video: Fernando Machado's first national Chipotle campaign bets that handing over the camera beats controlling it.

After building a 500-agent network, CapCar is buying its first mass-market fame with a TF1 sponsorship — a textbook example of a digital-native brand graduating to television.

Comedian, influencer and rap duo: Knack & Back's new campaign casts three stars whose audiences barely overlap, aiming for 200 million impressions across social and ad-supported streaming.

No pitch, no beauty parade: BetMGM has rewarded two years of steady project work by making Cape its full agency of record — with Jon Hamm leading the NFL-season launch.

Two telecoms rivals have pooled their permission-based mobile audiences into a single 11.5-million-strong SMS and RCS advertising offer — and the engagement numbers are hard to ignore.

The Deutscher Werberat's half-year report logged 836 complaints — nearly triple a year earlier — with gender discrimination still the leading issue.

Munich coffee house Dallmayr's new umbrella campaign, 'Jedes Mal besonders', reframes the daily coffee as a ritual worth celebrating.

ARD Media and DAZN are jointly selling the Saturday Bundesliga conference across radio and streaming — a first-of-its-kind public-private ad tie-up.

Rysm's founders have completed a management buyout, taking the 250-person agency back into independence from WPP's Hirschen Group.

Around 25 independent French titles are forming a shared ad sales house, Quatrième Pouvoir, to make their engaged niche audiences sellable to advertisers.

AXA France and Publicis Conseil have built a campaign around single-parent families, backed by new, concrete support in its accident-of-life cover.

Burger King France's third 'Masters du Chef' edition, by Buzzman, stages a comedic romance between chefs Paul Pairet and Michel Sarran.

Sud Radio has rebuilt its 2026-27 schedule for la rentrée, with Jacques Cardoze taking the morning show and a doubling-down on opinionated talk.