top of page
All Marketing knowledge
Marketing Minute


Omaha Steaks cuts the bull to win over Gen Z
Omaha Steaks has launched No Bull, a Gen Z-focused brand campaign from TorchHouse Studio that trades decades of mail-order cliche for plain talk, backed by real service upgrades.
Oct 152 min read


Deliveroo and Tesco star in their own buddy movie
Deliveroo and Tesco have launched WOOHOO!, a buddy-movie-style campaign from Pablo London marking Tesco groceries, Clubcard prices and points arriving on the Deliveroo app.
Oct 153 min read


Just Eat ditches celebrities for a cast of puppet animals
Just Eat has retired its celebrity ads for stop-motion animal puppets in a new UK brand platform, The Joy of Everyday, made by McCann London.
Oct 153 min read


What the Google Ads ‘Partner’ Badge Really Means When You Hire an Agency
The three bars behind the badge — and how to use it when choosing an agency.
Oct 143 min read


How Merx Marketing Became a Go-To Website Partner for Growing Businesses
The London agency quietly building dozens of websites — and the Wix + Google Ads playbook behind them.
Oct 144 min read


Why Brands Keep Reviving Their Retro Icons — and When It Backfires
Why bringing back a retro icon works — and the three tests before you try it.
Oct 143 min read


The Real Economics of a Super Bowl Ad — and Who Actually Wins
What a Super Bowl ad really costs, and who actually gets their money’s worth.
Oct 143 min read


DEVK Bets on the Longevity Craze to Make Pensions Feel Fun
A funny pension ad? DEVK rides the longevity craze to reach under-40s.
Oct 143 min read


Citroën Resurrects the 2CV as an All-Electric City Car
The 2CV is back as an all-electric concept — and the marketing play matters as much as the car.
Oct 143 min read


Celebrity Traitors series 2 readership hits 1 million page views in first week
Reader interest in The Celebrity Traitors hit 1 million page views in the first week of series 2, according to Taboola, with Claudia Winkelman and Richard E Grant among the biggest draws.
Oct 132 min read


Bannerflow unveils Creative Intelligence, bringing integrated AI to the advertising workflow
Bannerflow has announced Creative Intelligence, a connected suite of AI capabilities built into the advertising workflow to help brands create, evaluate, understand and scale advertising from one platform.
Oct 133 min read


Lufthansa Wants to Sell Advertisers Your Whole Trip, Not Just the Seat
Lufthansa Group has launched a group-wide retail-media business, Lufthansa Group Media, pitching reach to 130m+ travellers across 72+ touchpoints.
Oct 133 min read


Lieferando Stops Showing You the Food — and Bets Its Next 20 Years on 'the Moment'
Lieferando has dropped food shots for a new global brand platform, 'Bleib einfach im Moment', selling the feeling of staying present rather than the meal.
Oct 133 min read


Intermarché Drops the Gags for a Tearful Sunday Lunch — and a Quiet 'Buy French' Push
Intermarché swaps its trademark humour for an emotional Sunday-lunch film promoting its 'Terroirs' range of French-origin products, via agency Romance.
Oct 133 min read


Nissan Turns Its Hybrid's Range Into a Mum Who Can't Catch the Car
Nissan's 'Inarrêtable' campaign dramatises the Qashqai e-POWER's 1,280 km range through a comic chase, built to scale across 30-plus markets.
Oct 133 min read


Orange Turns the Sound of Online Scams Into a Song You Can't Unhear
Orange and Publicis Conseil dramatise digital fraud as unbearable noise in 'Scamcophonie', a sharp new campaign for Orange Cybersecure.
Oct 133 min read


Publicis Keeps Pulling Away From Its Rivals as Growth Accelerates
Publicis Groupe posted +5% organic net-revenue growth in Q3 2026 and reaffirmed its outlook, extending its lead as Omnicom integrates IPG and WPP retreats.
Oct 133 min read


Espolòn Will Cover Half Your Surge-Priced Halloween Ride Home
Campari-owned Espolon is reimbursing drinkers half their Halloween ride-hailing fare, up to $25, in a stunt called 'Fare Share' aimed at surge pricing.
Oct 133 min read


Sprite Hands the Ball to Jokić and Edwards in Its NBA Comeback
Sprite has returned as the NBA's official global soft drink with 'Never Stop Refreshing the Game', a worldwide campaign fronted by Nikola Jokić and Anthony Edwards.
Oct 133 min read


Brands Are Pouring Into Sponsorship — but Most Can't Prove It Works
New IPA research finds fewer than half of brands are confident sponsorship drives business results, and warns that refusing to share data is 'self-defeating'.
Oct 133 min read
bottom of page
