All Marketing knowledge

Kwik Fit and VCCP have launched 'Kwik Chat', a dry-humoured campaign urging people to check in on a loved one's wellbeing during the wait for an MOT or service.

Foster's has revived its Noughties 'Good Call' platform in a new Publicis London campaign, 'The Amber Nectar', leaning hard into Aussie cliche.

Lurpak marks its 125th anniversary with an immersive 'Good Food Vault' experience and a new award for home cooks, under its 'Cook Your Way' platform.

IKEA's final work from Mother is a tongue-in-cheek 'Storage Is Sexy' poster campaign, ending a 16-year partnership as VCCP takes over the UK account.

Influencer marketing is a $30bn-plus industry — but results vary wildly. Here's what actually drives ROI in 2026: fit over follower count, trust over reach, and measurement over vanity metrics.

Most marketers now use AI regularly — but the gap between dabbling and real advantage is widening. Here's where AI genuinely delivers for marketing teams in 2026, and where it doesn't.

Loyalty schemes have quietly become retailers' most valuable asset — not for the discounts, but for the data. Here's how rewards turned into a media business, and what it means for brands.

2026 reshaped the agency world: Omnicom absorbed IPG, WPP restructured, and mid-size groups went shopping. Here's who's consolidating, why, and what it means for clients.

UK advertisers are on track to spend a record ~£12bn this festive season. Here's how the big brands are approaching Christmas 2026 — and what smaller businesses can borrow.

Attention is the one resource money can't reliably buy. Here's the 2026 playbook small brands use to earn outsized reach without an outsized budget.

Swiss outdoor brand Mammut has launched a campaign, running in Germany, that rejects soft wellness cliches — using three creators to argue that cold, altitude and discomfort are the real path to feeling restored.

The co-founder of Berlin toothpick brand Pick'em is livestreaming himself living inside a glass booth in an Edeka supermarket for several days — a scrappy experiential stunt built for attention and reach.

Travel giant TUI Deutschland is promoting Christian Bärwind, its marketing and sales lead, into expanded responsibilities, in a leadership change that signals how the operator is steering its brand.

Budget airline Transavia has teamed with Publicis agency Marcel on a Pink October campaign supporting breast cancer awareness, lending the cause a mass-reach, travel-world platform.

France's media regulator Arcom has opened a call for candidates for six national DTT (TNT) frequencies whose licences expire in 2027, setting up a rare reshuffle of the country's free-to-air TV landscape.

France's famed Institut Pasteur has unveiled a public-engagement campaign, with agency TGC, aimed at deepening its connection with ordinary people and the donors its research depends on.

Red Lobster has formalised Andy Pitts as chief marketing officer, confirming the leader who steered its marketing through a post-bankruptcy reset into the permanent role.

UK-based, LDC-backed MSQ has acquired US performance and commerce agency January Digital, deepening its data and media capabilities and planting a bigger flag in the American market.

WARC's latest forecast lifts 2026 global advertising to a record $1.34trn, up 11.9%, driven by corporate AI investment, retail media and a packed events calendar — even as consumers stay cautious.

WPP has lined up McCann global chief Tyler Turnbull to run WPP Creative, the holding company's unified creative network, as it beds in the VML-led structure under new group CEO Cindy Rose.