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Omnicom Media has fused Hearts & Science and Mediahub into a single global agency, Hearts United, with Charles Roussaux running the French operation.

The FTC has finalised orders against Cox Media Group and two partners over a deceptively marketed 'Active Listening' AI ad product, totalling about $930,000.

Dr Pepper's college-football saga 'Fansville' is back for Season 9, scaled by AI and dynamic creative across 50 markets with 200+ pieces of content.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

Premier Foods has appointed NewGen to run 'organic-first' social for Mr Kipling and three other brands, leaning into TikTok and Instagram.

Booking.com has appointed 72andSunny Amsterdam as its global creative agency of record, with its first work due early 2027.

As the burger market obsesses over smaller, flatter smashburgers, McDonald's Germany is going the other way — reviving its oversized 'Der M' with the tagline 'Dein Hunger braucht's BIG'.

Aldi Süd's 'Günstig ohne Bonus-App' campaign mocks the loyalty-app discounts of Rewe, Lidl and Edeka — and Lidl has hit back with a comedy spot, in a price-positioning battle experts say Lidl is winning.

The first barometer from L'Annuaire des agences, built on INSEE data, counts nearly 20,000 active communication agencies in France — but 84.7% employ 10 people or fewer.

Kohl's is merging marketing and digital under a newly created Chief Customer Officer, Arianne Parisi, as CMO Christie Raymond departs after nearly nine years.

Starbucks brought Martha Stewart and actor Belmont Cameli into a social-first campaign that owns the Pumpkin Spice Latte's 'basic' reputation — and racked up 10 million-plus Instagram views in days.

Asics' new trail-running campaign, 'Move Your Mind on the Trails', leans on its 'Sound Mind, Sound Body' philosophy and its €160 BlazeBlast shoe to sell running as mental maintenance.

Burger King UK stripped a drive-thru down to one item for National Burger Day — a stunt built on research showing 36% of Brits suffer regular decision fatigue.

AI search optimisation — often called generative engine optimisation, or GEO — is the practice of making your website easy for AI assistants like ChatGPT, Google’s AI Overviews, Gemini and Perplexity to understand, trust and quote. The winning tactics are not exotic: answer real customer questions clearly, back your claims with statistics and sources, earn mentions on sites the AI already trusts, and keep your business details consistent everywhere. Do that and you can appear

After absorbing Interpublic, Omnicom Media Germany has named the leadership of its merged organisation under CEO Paul Remitz — and promises a 'completely new operating model'.

Hamburg agency Achtung has won product and brand PR for fast-scaling protein brand More Nutrition across the German-speaking region — a hot D2C food account with baggage.

WPP performance agency Syzygy wins insurer Huk-Coburg's search advertising in a pitch, uniting SEO and SEA under one roof — even as its chief heads for the exit.

World Cup winner Mario Götze fronts a national TV campaign for Germany's next generation of elite athletes, timed to the 2026/27 Bundesliga kick-off.

A new 6,000-person DACH study finds roughly two-thirds of Germans have bought directly off an email newsletter — a reminder that owned email remains a high-conversion channel.

Aldi, dm, P&G and roughly 30 others say they will stop advertising on right-wing YouTube channels after a Campact investigation — a fresh test of automated brand safety.