All Marketing knowledge

Debenhams kicks off the festive ad season early with a celebrity-led, long-form film built around the ease of online shopping.

OpenAI's new UK campaign skips the sci-fi and hands ChatGPT Voice to a cast of sharp-witted grandparents getting everyday things done.

Big brands commit to leagues for a decade. Small businesses can borrow the same logic at a fraction of the cost - here's how to make sports sponsorship work on a modest budget.

Agency, in-house or a hybrid of both? It's one of the most common marketing questions - and the right answer depends on your stage, your needs and how much specialist work you really have.

Impressions and likes feel like progress, but they rarely pay the bills. Here's how to tell a vanity metric from one that actually matters - and what to measure instead.

Great creative work almost always starts with a great brief. Here's a simple, practical guide to briefing a designer, agency or freelancer so you get work that actually moves the needle.

Performance marketing wins the quarter; brand marketing wins the decade. Here's how to balance short-term sales activation with long-term brand-building - and why most businesses get the mix wrong.

Some big brands are quietly walking away from star power while others double down. When does a celebrity endorsement still earn its fee - and when does it just rent you someone else's audience?

ADAC's insurance arm has used AI to give its lion mascots King Leo and Leona more screen time and depth — a smart play in the battle for brand distinctiveness.

Mergers, AI and a wave of account moves are redrawing the agency world in 2026. Here's a plain-English guide to the holding-company shake-up — and why it matters to businesses of every size.

Coca-Cola's Powerade flipped Novig's provocative 'Just Sports' line into a statement about backing female athletes. A lesson in earning the right to respond.

VW extended its U.S. Soccer presenting partnership to 2032 and is pouring energy into NBC's centennial. The strategy: emotional connection over one-off blitzes.

Deutsche Bank's new wealth campaign, by Philipp und Keuntje, is among the first German efforts to buy in-chat ads on ChatGPT — a glimpse of advertising's next frontier.

Havas grew net revenue 7.2% to EUR 703m in Q3 2026, with US-led organic growth of 2.4%, and held its full-year guidance. A read on the holding-company landscape.

TL;DR: Snapchat is a low-cost way for UK businesses to reach a young, mobile, hard-to-find audience. Snap's own ad tools reach around 23.9 million people in the UK; you can launch full-screen Snap Ads from roughly £5 a day in Snapchat Ads Manager, target by age, location and interests, and measure sales with the Snap Pixel. It works best for consumer brands selling to the under-35s with native, vertical video. Why Snapchat still belongs in your media plan Snapchat is easy to

Grand Theft Auto VI is the most anticipated entertainment launch in years, and Rockstar built that frenzy with almost no marketing, a masterclass in scarcity and restraint.

German discount retailer Tedi has made a loud TV comeback with a colourful, poppy spot built around a remix of Aqua's Barbie Girl, created by Serviceplan.

Investment platform XTB has rolled out its biggest-ever advertising campaign, pairing Zlatan Ibrahimovic and Tyson Fury to tackle the taboo around talking about money and investing.

Zinedine Zidane has launched a signature padel racket line with Adidas, putting one of football's most bankable names behind the sport's fastest-growing racket category.

UEFA has appointed US agency Relevent as the exclusive marketing and sales partner for its national-team competitions from 2028, its second major rights deal with the RedBird-backed firm.