All Marketing knowledge

Under new CMO Susan Schramm, budget-design hotel chain Motel One is running its first big brand campaign — betting that emotion, not performance marketing, wins the next generation of guests.

Applebee's CMO says standing out in a value-obsessed restaurant market takes more than price cuts. A new agency partnership signals a bet on brand over endless discounting.

At Advertising Week, Revlon showed how Amazon's interactive video ads turn passive streaming viewers into shoppers — and why the gap between seeing and buying is closing fast.

Prediction-market platform Polymarket is signing A-list celebrities into comedic 'Squads' ads — a lesson in how challenger brands build their own entertainment instead of buying attention.

Aviva's first work with Saatchi & Saatchi turns Monopoly into a menopause conversation starter — a smart lesson in making brand purpose genuinely useful.

Esome launches a self-booking platform letting small businesses run ads on Netflix, Prime Video and Joyn from a budget of just 3,000 euros.

Outdoor brand Vaude overhauls how it talks about sustainability to meet tough new EU anti-greenwashing rules — and turns compliance into credibility.

FAZ, Sueddeutsche, Zeit and Handelsblatt file plans for a joint advertising sales house, pooling their premium audiences to compete for budgets.

Publisher Bauer Media enters Germany's out-of-home advertising market by acquiring Eisbach.Media from Goldbach, betting on the resilience of the billboard.

German rental giant Sixt teams up with cult water brand Liquid Death for a gleefully strange US campaign — and a masterclass in brand co-marketing.

Canal+ and BETC pitch the broadcaster as the 'super-aggregator' that ends subscription overload, in a national campaign built for 750 million contacts.

Challenger car brand CUPRA makes its Paris Motor Show debut with a literal rooftop stand, refusing to play by the conventions of the hall below.

American Express global CMO Elizabeth Rutledge, a 37-year company veteran, will retire in 2027, ending an era of marketing continuity.

Ferrero will run two Super Bowl LXI ads for Nutella as part of a $50m sports-marketing push in 2027.

Southwest Airlines invites busy Americans to 'enter airplane mode' and trade notification overload for Rapid Rewards points.

Arby's names ex-Papa John's marketer Jenna Bromberg as CMO, tasked with balancing brand-building and short-term sales.

Wendy's becomes the first brand to sponsor Peacock's new in-app Bravo fan experience, betting on superfans and personalised feeds.

Independent agency group MSQ names James Townsend, poached from Stagwell, as its new chief executive as Peter Reid moves to executive chair.

WPP names a global chief client officer as it doubles down on client relationships during a turbulent year for the holding company.

Channel 4 Sales launches Instant Re4ch to make buying across its streaming and broadcast estate faster and more automated.