All Marketing knowledge

The Merx system for batching a whole year of marketing content in a single weekend — how to stop scrambling for posts and get consistently visible without the daily grind.

Google has opened its SynthID Detector to the public, letting people check whether images and other media were generated by AI, and extending coverage beyond its own models.

Florida has asked a court to force Meta to change how Facebook and Instagram work for minors, escalating a lawsuit that accuses the company of addicting young users.

The Television Academy is moving the Primetime Emmy Awards from broadcast TV to Amazon's Prime Video in a six-year deal starting 2027, a landmark shift of a tentpole live event to streaming.

Omnicom Media's Initiative has appointed Sharon Dhillon as its UK chief executive, reinforcing its leadership as the agency pushes for growth.

Stephan Loerke, who has led the World Federation of Advertisers for 24 years, will step down as CEO on 30 June 2027, triggering a global search for his successor.

American sweet brand Sour Patch Kids, sold under Maynards, has launched in the UK with its first campaign from VCCP, leaning into mischief with an Oreo billboard stunt and a TV debut.

Sustainable-food brand Followfood has flipped the German telecoms' endless 'best network' advertising into a campaign for sustainable fishing, with the line 'No signal? Great!'

Hyundai is launching its new Ioniq 3 electric car in Germany with an out-of-home push, UEFA Champions League sponsorship visibility and a nationwide dealer event, aiming to win European buyers from Chinese rivals.

Societe Generale, now simply SG, is bringing back its 'Matrimoine' idea with Havas 04 and Carat, a wordplay that reframes heritage around women.

Canal+ is rolling out a free, advertising-funded sports offer, opening premium-adjacent sports content to a mass audience and a new pool of advertisers.

BNP Paribas and Studio Serendipite have built an anti-fraud entertainment format on Twitch, hosted by Samuel Etienne and produced with Webedia, turning the fight against scammers into a live show.

TL;DR: UK small businesses can advertise on Spotify through Spotify Ads Manager — the self-serve platform formerly called Ad Studio — with audio and video campaigns starting from just £250. You pay on a CPM basis (cost per 1,000 impressions) and can target by age, location, interests, device and even the genres and playlists people listen to. Spotify will even produce your audio ad for free, so you don’t need a studio to get on air. Why Spotify deserves a slice of your budget

Five things every business should do before the new year, from the team at Merx Marketing — a practical end-of-year marketing checklist to start 2027 strong.

NRW media minister Nathanael Liminski wants large platforms regulated for media-diversity protection via a draft Digital Media State Treaty.

German health insurer Barmer has launched a long-term brand platform with BBDO Düsseldorf, built on individualised benefits and AI-produced spots.

NGO Action contre la Faim and agency La Chose use trivial everyday food debates to argue that access to dignified food is a fundamental right.

French ad-tech platform Equativ has embedded DoubleVerify’s media-quality verification directly into its supply-side platform.

Southwest’s ‘Enter Airplane Mode’, its first work under CMO Sabrina Callahan, turns a screenshot of your phone notifications into loyalty points.

NewsGuard is appealing an FTC condition on the Omnicom–IPG merger that restricts steering ad buys based on third-party journalism-standards ratings.