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Berlin agency Lit Create has won Deutsche Kreditbank's strategic brand development account, a notable branding mandate for one of Germany's largest direct banks.

German toy maker Schleich is producing a weekly 'Horse Club' video series using a custom AI pipeline, turning generative AI into an always-on content engine.

Hamburg agency Grabarz & Partner has ended its roughly decade-long partnership with Porsche, turning a painful account loss into a dignified industry moment as Serviceplan takes over.

Stagwell CEO Mark Penn is doubling the holding company's new-business team and plans to add around 1,000 staff, escalating the fight for accounts among holdcos.

P&G's Always Discreet teams up with NFL players' mothers to tackle the stigma around bladder leaks, using football's biggest stage to normalise a common condition.

Gap's fall 2026 denim campaign enlists 'Obsession' breakout Inde Navarrette alongside musician Malcolm Todd, extending its culture-led marketing revival.

Dove Deodorant returns to the US Open as the self-styled 'Official Sponsor of Underarms', blending tennis, fashion and confidence in a witty sponsorship play.

AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.

Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.

Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.

Charles Tyrwhitt marks 40 years with a star-studded film starring founder Nick Wheeler, tied to a new Oxford Street flagship. Marketing Minute on heritage as a moat and story-plus-store.

Confused.com and Leo UK bring British idioms to life with handcrafted animal puppets. Marketing Minute on fame-building in a grudge-purchase category and the AI-plus-craft model.

Bübchen and Antoni Soap release a new wave of the Supersanft platform, starring dancing hip-hop babies. Marketing Minute on selling the feeling, not the feature, in a boring category.

Publicis's first Vodafone Germany work, Glasfaser@Home, reframes the brand around fibre broadband through young couples moving in together, a lesson in selling the moment, not the megabits.

Heinz has turned an online argument about how much ketchup is too much into the Love Lid, a limited-edition cap with Like, Love and Crazy Love settings, a masterclass in packaging-as-media.

Jif is turning its own sacred logo into action words like 'dip', 'sip' and 'mix' in a Publicis-led campaign to push the brand beyond sandwiches — it features in just 4% of snacking occasions.

Aldi Nord is leaning on cute animal and football memes — made with Accenture Song — to own its price-leader image without a single nagging discount ad. Here's why the meme play works.

Jung von Matt has built MINI's first major global campaign, 'Three Cars, One Dreamer' — a character-led storytelling platform. Here's why narrative branding is having a moment.

Audible's new global platform, 'Stories That Speak to You', sells the emotional power of deep listening — and was made by a brand-new in-house team. Here's what the in-housing bet means.

Andrew Cocker, the marketing leader behind Just Eat's star-studded 'Did Somebody Say' campaigns, is departing. We look at the legacy and what comes next for one of the UK's most-recognised ad platforms.