All Marketing knowledge

Berlin's transit operator BVG and Jung von Matt released a tongue-in-cheek film crowning Berlin — not Paris — the real 'city of love', extending a decade-old platform.

Lufthansa and Serviceplan Munich turned in-flight etiquette debates — armrest rights, clapping on landing — into a limited 'Travel Etiquette Collection' of merch.

Nancy-based company-formation startup Swapn has launched its first national TV campaign, comparing launching a business to having a baby — a digital B2B challenger betting on linear TV.

La Poste's multi-federation campaign has referees wear the number 84 to protest incivility — a new digital film wave now running across four French sports.

French-born social app BeReal published results from its first 'RealCard' app-open takeover, run with Crédit Agricole during the 2026 World Cup — nearly 14 million impressions.

French direct insurer L'olivier Assurance and agency So Bang launched 'Sortez du troupeau', a campaign whose characters and animation are entirely generative-AI-produced.

Intermarché and agency Romance added four absurdist new films to their long-running 'life shouldn't cost this much' saga, treating everyday groceries as luxury goods.

JCPenney has launched a comedic campaign parodying wellness retreats to 'cure' shoppers of bad off-price habits, reframing value and taking a direct swing at treasure-hunt chains.

Coca-Cola's Fanta has unveiled a proprietary Halloween 'Haunted Universe' of original characters across ~50 markets — a bet that owning seasonal IP can make Halloween its answer to Coke's Christmas.

Liquid Death and Jason Kelce's Garage Beer launched a satirical 'We Want Your Pee' campaign urging Americans to save urine to 'cool' AI data centers — a culture-jack built for earned media.

Old El Paso's biggest creative shift in years, by VCCP Blue, celebrates the joyful mess of family dinners with a taco crunch that summons people home across 21 markets.

Audi UK's cinematic 'After Dark' spot from BBH London has four e-tron models evade security to reach the Silverstone grid, tying EV performance to motorsport heritage.

Channel 4 and in-house agency 4Creative launch survival series 'Apocalypse' with three darkly comic films arguing modern humans are too awkward to survive.

Three UK has retired "Life Needs A Big Network" for "Let Fun In," a culture-first platform fronted by a viral inflatable-chicken figure skater — a bet that entertainment now sells telecoms.

Klarna CMO David Sandström, on his way out after nearly a decade, has one parting shot for the marketing industry: most brands mistakenly chase cultural fandom when they should just be brilliantly useful.

Toyota Hilux drivers get a stern-but-cheeky reminder to 'show restraint' in a new pan-European campaign that leans into the pickup's dominance rather than fighting it — a smart move for a brand losing shelf-share to Chinese and electric rivals.

Asahi-owned Peroni Nastro Azzurro has handed its global creative account to Havas after a competitive pitch that started in April, ending a two-year McCann relationship and consolidating Asahi brand duties inside a single holdco.

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.

French agency 14Septembre has launched a dedicated fashion-and-beauty practice spanning desirability, influence and generative AI — a bet on category specialisation.

French reverse-mortgage lender Arrago has appointed Sweetpunk to define its entire B2C brand system and product architecture — a rare summer new-business win in consumer finance.