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Bahlsen's Leibniz brand has launched a new 'snack for on-the-go' campaign built by a fresh German-Polish creative team — notably without its long-standing lead agency Jung von Matt.

German insurer Provinzial and agency 27KM are repositioning the brand's 30-year-old yellow guardian angel from a symbol of protection to one of encouragement, across five emotional stories.

Ten ready-to-run campaign ideas from the team at Merx Marketing Ltd — built for small and growing businesses that want big attention without a big budget.

L'Oréal has rehired social-media strategist Hans Neubert, who is leaving consultancy Charles & Charlotte after 18 months — a sign of brands pulling social and creative talent back in-house.

Samsung is greeting Apple's first foldable iPhone with a cheeky 'Welcome to Foldables' campaign in Germany, a classic piece of reactive comparative advertising.

Mini is leaning into its cult status by inviting customers to help shape the brand, treating owners as active co-creators rather than passive buyers.

German rail operator ODEG and agency KNSK are using a relatable 'Mum' figure to nudge passengers toward more considerate behaviour on trains, with humour instead of scolding.

Franco-Swiss land artist Saype has created a giant biodegradable fresco in the Alps to promote the theatrical release of the film 'Heart of the Beast' — experiential marketing at landscape scale.

Bouygues Telecom has partnered with agency Alatack on an internal communications campaign to rally employees around its 'Cap 2030' strategic plan.

French agency group WMH Project has opened a new expertise unit, CULTURE, dedicated to cultural and heritage experiences — a bet that culture is a serious brand channel.

French eco-organisation Alcome has picked agency Josiane, after a pitch, for its next public campaign to cut cigarette-butt litter, backed by a reported €78m 2026 budget.

France's dairy body CNIEL is reviving the cult 45-year-old slogan 'Les produits laitiers sont nos amis pour la vie' in a new campaign of culinary duos, with a manga-styled TV return.

Healthcare booking platform Zocdoc has launched a new brand campaign positioning itself around finding the right doctor, not just any doctor, and getting patients seen.

Fox Sports is bringing back its original animated characters, including Cleatus the robot, for the first time in its NFL promos, anchoring a star-studded campaign with Tom Brady and Michael Strahan.

Hair-wellness brand Nutrafol used the red carpet's biggest night to reframe the 'before and after' makeover narrative around choice and confidence rather than fixing flaws.

Former Droga5 creative Mariano Jeger has joined OutFront to launch IRL Studios, betting that in-person, offline marketing gains value as trust in digital erodes.

IHOP is tapping the viral 'little treat' culture with a new campaign soundtracked by pop group Katseye, courting younger diners chasing affordable indulgence.

Ikea has moved into the Skyrim gaming universe with an official branded mod, adding a sentient KALLAX storage companion and playful furniture to one of gaming's biggest worlds.

Greene King has created 'The Beer Tapestry', a pub-based experiential stunt timed to the Bayeux Tapestry's arrival in the UK, turning a cultural moment into brand storytelling.

Pay.UK's Current Account Switch Service is targeting Gen Z with a Wonderhood Studios campaign fronted by singer Nova May, giving bank switching a music-video makeover.