All Marketing knowledge

A deliberate identity stretch by Germany's No. 3 telco — and the flagship output of its Publicis/Leo lead-agency era.

A telling repositioning as pure-play influencer shops move up the value chain into fuller-service models — a barometer of the French influence market.

A fresh French agency win for a challenger FMCG brand — notable because it goes to an independent, B-Corp-certified shop rather than a network.

M&S continues its fashion-credibility resurgence with aspirational star casting and stylised film — part of the retailer's ongoing brand turnaround.

A landmark femcare account — home of AMV BBDO's 'Wombstories' and 'Blood Normal' — goes into review as M&A reshapes agency rosters.

A 272-year-old institution modernises with a Baby Teeth rebrand and a Judi Dench launch film — a case study in refreshing heritage without erasing it.

Guinness swaps the 'V' in 'Lovely' for its harp — turning a 1930s tagline into a flexible, ownable design system. A masterclass in distinctive brand assets.

VodafoneThree's first big post-merger campaign sells premium tier 'SuperMobile' with cinematic, Roman Kemp-fronted craft — and a pricing lesson for anyone selling a premium upgrade.

Frankfurt private bank Metzler replaced its geometric wordmark with a handwritten logo derived from the owner family's historical signatures — a heritage brand betting on human warmth.

Mother Berlin localised Uber Eats' celebrity strategy, making German TV personality Bruce Darnell the face of its German campaign, replacing Hollywood's Jude Law.

Volkswagen launched the ad push for its ~€25,000 electric ID. Polo, with DDB Berlin leaning on humour and everyday practicality over tech specs.

Brioche Pasquier's Pitch launched a back-to-school push via Les Gros Mots that ditches idealised classrooms for messy childhood reality, aiming to own the daily snack ritual.

For its 70th anniversary, the child-protection charity dropped the 'SOS' to become 'Fondation Villages d'Enfance Ensemble', with a new logo by agency Lonsdale.

Deutsche Bahn has unveiled its biggest rebrand in years — built around a 'The Makers' idea and a new 'Schwelle' (railway-sleeper) design principle from Strichpunkt.

Dacia and Buzzman launch the new Tribrid engine with a rebel factory robot — a social-only campaign that sells feeling over specs.

Domino's has launched 'the Domino', a personal pizza shaped like its own logo, and a $1m 'Is the Domino Worthy?' stunt that pays customers to ditch the burger chains.

Guide Dogs' first work from Fold7 reframes sight-loss storytelling around achievement, not pity — and the structural move underneath (merging marketing and fundraising) is the bigger lesson.

Comedian, influencer and rap duo: Knack & Back's new campaign casts three stars whose audiences barely overlap, aiming for 200 million impressions across social and ad-supported streaming.

No pitch, no beauty parade: BetMGM has rewarded two years of steady project work by making Cape its full agency of record — with Jon Hamm leading the NFL-season launch.

SNCF's low-cost train brand OUIGO and agency Rosa Paris invent a shareable middle armrest — handed out only via a social contest — to settle the universal travel duel.