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Marketing Minute
Good Energy launches its biggest-ever campaign — and rewrites how green is sold
Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili
Jul 234 min read
Geely picks Joint as it drives into the UK — inside a challenger brand launch
Chinese carmaker Geely Auto has appointed independent agency Joint as lead creative for its UK launch. We break down how a new entrant build
Jul 234 min read
Specsavers evolves 'Should've' for the first time in 22 years
Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.
Jul 222 min read
Google's Asset Studio brings AI image and video generation to advertisers
Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.
Jul 202 min read
Meta unveils new AI advertising and creative tools at Cannes Lions
Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.
Jul 202 min read
Research finds AI disclosure labels have little impact on ad performance
Early evidence suggests being upfront about AI-generated content doesn't dent brand recall — reassuring news for advertisers experimenting with generative tools.
Jul 202 min read
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