All Marketing knowledge

Bud Light’s 2026 NFL campaign reunites Shane Gillis and Peyton Manning across two comedic spots and reintroduces team-branded cans — a marquee beer-category play at kickoff.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

Health Equals’ new ‘Shelf Life’ campaign by 23red dramatises the UK’s life-expectancy gap using supermarket-style price tags — cause-led creative built on retail visual language.

Paddy Power has launched ‘Why The Football Not?’, a new BBH London brand platform starring Danny Dyer and Peter Crouch, timed to the new football season.

Agency häppy has given Vilsa’s flavoured-water line H2Obst a bolder packaging and identity refresh, using stronger colour and typography to win the shelf.

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.

Mars-owned Dolmio revives its famous puppet family for its 40th anniversary in its most ambitious campaign in over a decade — a bet on distinctive brand assets.

Coca-Cola launches ‘Taste Every Second’ for the 2026/27 Premier League with an original Central Cee track and WPP’s Open X — and shows how modern sponsorship really works.

Motel One appointed Berlin agency EightSix to build a 13-country sonic identity covering The Cloud One too — a bet on audio as a cross-border recognition asset.

The DFB-Pokal's first rebrand in a decade, by Strichpunkt and MANERA, goes digital-first with a violet accent and distinct trophy logos for men's, women's and junior play.

Three's 'Let Fun In', by Wonderhood Studios, is VodafoneThree's first big brand reset — and a bet that Gen Z distinctiveness beats safe, post-merger category messaging.

Panera Bread has hired Cava's marketing chief Andy Rebhun as CMO — a bet that modern, loyalty-led marketing can power its turnaround, days after announcing a Boston HQ move.

The agency Markenzeichen has won the marketing account for Fraport, operator of Frankfurt Airport — a win that spotlights the steady value of corporate and infrastructure brand work.

VML Germany's chief creative officer Simona Suman has left — and the agency won't replace the role directly, a small move that reveals how WPP's networks are reshaping creative leadership.

Foot Locker's new 'It Will Always Be Foot Locker' platform, starring Method Man, turns its striped uniform into a heritage-led bet on cultural authority — a masterclass in distinctive assets.

Hiscox has retained Uncommon Creative Studio after a review and is shifting from campaign-led bursts to an 'always-on' model — here's what the pivot really means for marketers.

Lacoste has turned its crocodile into the animated hero of a 1980s-anime-style summer series on Instagram — a lesson in why heritage brands are casting their logos, not just stamping them.

L&C New York has repurchased the minority stake held by Germany's Serviceplan Group, ending a three-year partnership and returning the creative shop to full independence.

Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.

Cologne agency Denkwerk has been appointed to handle brand experience for juice maker Eckes-Granini, the company behind granini and hohes C.