All Marketing knowledge

Mother Berlin localised Uber Eats' celebrity strategy, making German TV personality Bruce Darnell the face of its German campaign, replacing Hollywood's Jude Law.

Volkswagen launched the ad push for its ~€25,000 electric ID. Polo, with DDB Berlin leaning on humour and everyday practicality over tech specs.

Brioche Pasquier's Pitch launched a back-to-school push via Les Gros Mots that ditches idealised classrooms for messy childhood reality, aiming to own the daily snack ritual.

For its 70th anniversary, the child-protection charity dropped the 'SOS' to become 'Fondation Villages d'Enfance Ensemble', with a new logo by agency Lonsdale.

Deutsche Bahn has unveiled its biggest rebrand in years — built around a 'The Makers' idea and a new 'Schwelle' (railway-sleeper) design principle from Strichpunkt.

Dacia and Buzzman launch the new Tribrid engine with a rebel factory robot — a social-only campaign that sells feeling over specs.

The UPS Store has introduced Blu, its first-ever brand character, in a multiyear Paramount Media Labs campaign built to support franchisees and reframe the chain beyond shipping.

Domino's has launched 'the Domino', a personal pizza shaped like its own logo, and a $1m 'Is the Domino Worthy?' stunt that pays customers to ditch the burger chains.

Guide Dogs' first work from Fold7 reframes sight-loss storytelling around achievement, not pity — and the structural move underneath (merging marketing and fundraising) is the bigger lesson.

The German Cup's first redesign in ten years splits its palette by context — heritage green for stadiums, electric violet for the feed. A template other sports brands will copy.

Comedian, influencer and rap duo: Knack & Back's new campaign casts three stars whose audiences barely overlap, aiming for 200 million impressions across social and ad-supported streaming.

No pitch, no beauty parade: BetMGM has rewarded two years of steady project work by making Cape its full agency of record — with Jon Hamm leading the NFL-season launch.

SNCF's low-cost train brand OUIGO and agency Rosa Paris invent a shareable middle armrest — handed out only via a social contest — to settle the universal travel duel.

French electronics retailer Boulanger, via The Good Company, apes meal-delivery app codes to promote its app — making buying a TV feel as easy as ordering dinner.

Gap Inc.'s Athleta launches a purpose-led fall campaign under CMO Erika Everett, swapping transactional ads for cinematic storytelling to reverse an 11% sales slide.

Adidas and Aston Villa turned a leaked kit reveal into a neo-noir whodunnit, 'Gaslamp', with Unai Emery hiring a detective to find who unveiled the shirt early.

George at Asda's first single-agency campaign across fashion and home, by Lucky Generals, reframes own-label value as insider style knowledge.

Maynards Bassetts launches 'Set the Juice Loose', a £4m VCCP campaign of bold posters and lift takeovers dramatising the sweets' juiciness across five UK cities.

Agency Häppy has rolled out the first-ever cross-media brand campaign — anchored by a debut TV spot — for Finnern's specialist cat-food brand Kattovit.

BBDO Germany has installed Ina Behrendt as Chief Creative Officer at holding level, reshuffling creative leadership barely a year after the last change.