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Halfords launches 'For All Wheelkind' from Dentsu Creative UK, a brand platform chasing the £8bn 'do-it-for-me' motoring services market.

The Ministry of Justice and Wonderhood Studios launch 'Makings of a Magistrate', the UK's biggest-ever magistrate recruitment campaign, targeting 21,000 magistrates.

Behind The Gloves and Brothers & Sisters launch an AI-generated film inventing boxing's 'seventh punch' to promote a Barcelona charity fight raising €200,000.

Alpine resort La Plagne has unveiled a full brand overhaul by Lyon agency Night Session, modernising its iconic 'Bonnet Rouge' symbol for its 60th anniversary.

Cheese brand Bergader has launched 'Dein Bisschen Alpen', its first work from new agency Thjnk — ditching the category's tired cow imagery to sell a feeling instead.

Independent Paris agency Hungry and Foolish has hired Philippe Boucheron as creative director and partner, doubling down on senior creative firepower as indies court big-brand briefs.

France's timber sector is running a striking category campaign asking people to picture life without wood — a smart use of absence to make an everyday material feel indispensable.

Decathlon has launched EasyBreath Dive — a mask that lets people breathe underwater to three metres without a tank — with a campaign by agency Orès Collective built to make diving feel accessible.

Greater Anglia and Stansted Express have handed their integrated creative account to Atomic London, betting on brand creativity to sell the story of shiny new trains.

Premium ready-meal maker Charlie Bigham's has launched a new brand platform, 'Slowly Does It', via VCCP Blue — a defiantly unhurried pitch in a category built on convenience.

Classifieds platform Kleinanzeigen is challenging tired estate-agent stereotypes in a campaign by agency The Goodwins, celebrating rather than mocking the profession.

French anti-poverty charity Secours Populaire has refreshed its positioning and voice with Publicis Conseil, sharpening how one of the country's best-known non-profits asks for support.

Agency Ammunition has hired Myron Nilsson as chief creative officer, part of what its CEO frames as a year of major investment in the shop's creative ambitions.

Independent agency Folklore has hired Colle McVoy's Obele Brown-West as president, part of a leadership build-out as the shop pushes to scale its creative ambitions.

Macmillan Cancer Support has moved its creative account back to VCCP after incumbent AMV BBDO declined to re-pitch, underlining how tight the fight for standout charity creative has become.

McCann Worldgroup Germany has hired Ole Nagatis from TLGG as a new Executive Creative Director, adding him to its three-person creative leadership line-up.

UK non-profit People Like Us has launched a four-minute film exposing how automated hiring tools disproportionately reject ethnic-minority applicants — backed by stark new research.

Creative agency Bicycle London is opening a Manchester arm, joining a wave of London shops planting flags in the UK's regional creative hubs.

Germany's largest direct insurer HUK24 has unveiled a 'clearer, more modern, more confident' brand relaunch by agency wirDesign, tightening the visual system behind its 'digital, simple, cheaper' promise.

AKQA's social-first Google Pixel 11 Pro campaign casts footballer Jamal Musiala in a serene 'Garden Theory' world — high-fashion calm over spec-sheet bragging, with a Highsnobiety tie-up.