All Marketing knowledge

Médiamétrie's July 2026 data shows nearly 56.2m French people online — 96% of the population — averaging 3h22 a day, with weather apps surging to 33m during a heatwave.

TF1 group calibrated its 2026-27 TF1 and LCI schedules around the run-up to France's 2027 presidential election, anchoring its autumn ad inventory in news and debate.

France's cécifoot team won the Euros and France Télévisions turned it into an audience hit — 3.8m for the final, 9m cumulative and 30m+ social video views.

The GfK barometer shows UK shoppers at their most confident in two years, with appetite for big purchases at a near-four-year high — a green light for festive marketers.

Kimberly-Clark's Kotex is riding the viral 'Bama Rush' moment, distributing nearly a million products to sororities and turning bid-card posts into a sweepstakes.

Sticker brand Sticki Rolls turned a billion YouTube views into a NYC pop-up drawing nearly 1,000 guests and a 130% search jump — a Gen Alpha content-to-retail flywheel.

CreatorIQ's State of Creators report finds brand suitability has overtaken performance as the top factor in influencer deals — yet 67% of creators earn under $10,000 a year.

Lufthansa and Serviceplan Munich turned in-flight etiquette debates — armrest rights, clapping on landing — into a limited 'Travel Etiquette Collection' of merch.

1990s French fashion brand Jennyfer, which went into liquidation in 2025, is back on shelves through Vib's stores — a test of reviving a bankrupt heritage brand via a host retailer.

Intermarché and agency Romance added four absurdist new films to their long-running 'life shouldn't cost this much' saga, treating everyday groceries as luxury goods.

Fresh trade analysis shows wellness brands — from powder pioneer AG1 to fast-growing Grüns — battling for retail shelf space as gummy supplements boom and get marketed 'like skincare'.

Prenetics-owned wellness brand IM8 has signed actress Lily Collins as global ambassador and equity-holding partner — extending the shift from paid endorsements to shareholder deals.

JCPenney has launched a comedic campaign parodying wellness retreats to 'cure' shoppers of bad off-price habits, reframing value and taking a direct swing at treasure-hunt chains.

Eli Lilly has taken its obesity-drug marketing to national TV, spotlighting a Medicare program that offers GLP-1 medicines for $50/month to eligible seniors.

Wendy's has named former McDonald's US marketing chief Tariq Hassan to a newly created chief marketing and customer growth officer role after six straight quarters of sales declines.

Liquid Death and Jason Kelce's Garage Beer launched a satirical 'We Want Your Pee' campaign urging Americans to save urine to 'cool' AI data centers — a culture-jack built for earned media.

YouGov and the SZ Institute have named La Roche-Posay Germany’s 2026 quality champion for the first time, scoring 91.6 to Manufactum’s 90.4.

Health Equals’ new ‘Shelf Life’ campaign by 23red dramatises the UK’s life-expectancy gap using supermarket-style price tags — cause-led creative built on retail visual language.

Dr. Oetker is sending a branded foodtruck to festivals and city events to serve fresh Suprema pizza — building taste-memory that later converts in the freezer aisle.

Agency häppy has given Vilsa’s flavoured-water line H2Obst a bolder packaging and identity refresh, using stronger colour and typography to win the shelf.