All Marketing knowledge

AI search revenue up 321%, 88% of UK B2B marketers chasing younger buyers, and British women on Reddit nearly doubling — five fresh data points every marketer should know this week.

As Americans drink less and Boston Beer warns volumes could fall again, midsize brewers are overhauling their marketing — leaning into no- and low-alcohol, RTDs and sharper brand focus.

Galeria, Germany's last nationwide department-store chain, has filed for its fourth insolvency since 2020 after summer and autumn sales collapsed despite a profitable 2025.

Nine quick marketing wins from Merx Marketing you can action this quarter — small, practical moves that drive real growth without a big project or budget.

Retailer Kaufland is reorganising its marketing, bringing German and international responsibilities closer together under expanded executive oversight.

McDonald's Deutschland is reformatting its McChicken from its familiar elongated shape to a round patty as it expands its chicken line-up.

Six marketing trends the team at Merx Marketing is watching for 2027 — from AI-assisted search to the rise of owned audiences — and what they mean for your business.

Fast-casual chain Cava has named John Ludeke, former chief brand officer at Dr. Squatch, as its chief marketing officer, recruiting from outside the restaurant world to extend double-digit growth.

Kantar's Media Reactions 2026 finds 75% of marketers plan more AI-assistant investment, yet only a quarter of consumers trust AI product recommendations.

German grocer Kaufland is scaling retail media by using Xtra-Card loyalty data to target shoppers, winning an ECR Award for a data-driven Coca-Cola 'Meal Deal' campaign.

KFC France has appointed Lucas Gilliard as general manager, succeeding Isabelle Herman. Gilliard arrives from a retail background at H&M and Tape à l'Œil.

Who's Who France and Kantar have published their annual 'excellence' ranking, scoring 90 companies on quality, trust, innovation, financial solidity and influence.

Adobe projects US online holiday sales will hit a record $275.1 billion this November–December, up 6.7% year on year despite consumer strain.

PepsiCo is launching its Chester's snack brand and its cheetah mascot in Germany, targeting Gen Z in a bid to grab share of a competitive salty-snacks market.

After sharply falling sales, Bonprix CMO Nicolai Johannsen is refocusing the Otto Group fashion brand on the over-40s with a data-driven customer-centric strategy.

A new study finds 48% of French 13-18 year-olds have used AI to make a purchase directly — a sign agentic shopping is arriving faster than brands expect.

A HyperFinity study finds underperforming loyalty schemes cost the UK's leading retailers nearly £807m a year through redemption friction, value erosion and app failures.

The Ipsos Global Trustworthiness Index 2026 finds advertising professionals and influencers ranking below politicians in Germany — a sobering benchmark for the ad economy.

The Edeka group and Netto launched a €99 co-branded crisis-preparedness 'emergency backpack' alongside the Bundeswehr's 'Red Storm Charlie' civil-defence exercise.

Kraft Heinz's Capri Sun launched a supersized, refillable 'Big Pouch' in a limited Walmart drop aimed at nostalgic adults — a scarcity-led test-and-learn.