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French cinemas drew 17.53m admissions in July 2026 — up 22.6% year on year and near pre-Covid levels — powered by Nolan's 'The Odyssey' and 'Spider-Man: Brand New Day'.

Aldi Nord is leaning on cute animal and football memes — made with Accenture Song — to own its price-leader image without a single nagging discount ad. Here's why the meme play works.

Ipsos bounced back in H1 2026 after a weak start to the year: Q2 revenue rose 4.9% to €615.2m with 3% organic growth, powered by its AI-led transformation. Here's the read for marketers.

Zalando's Q2 2026 GMV rose 20.7% but the growth was flattered by its About You acquisition, and a trimmed outlook sent shares down ~16%. Why its real story is retail media.

French glass-jar brand Le Parfait has launched a summer TV campaign built on passing homemade cooking down across generations.

Mintel says UK consumers are rejecting over-automated experiences and prioritising human connection — a warning for brands leaning too hard on AI at the expense of the personal.

The GfK Consumer Confidence Index rose 6 points to -17 in July 2026, its biggest monthly jump since November 2023, with every sub-measure improving. Why the Major Purchase Index is the number marketers should watch.

Online shopping reached 29.4% of all UK retail spending in June 2026 — the highest since April 2021 — as online values jumped 14.4%. E-commerce is re-accelerating, and budgets should follow.

The AA has tied up with Sony's Spider-Man: Brand New Day for a summer campaign by The Gate — a partnership that works because both brands genuinely share one idea: rescue.

The CBI's July 2026 survey shows UK retail sales falling at their slowest pace in six months. A 'least-bad' market is the hardest to plan for — here's how retail marketers should respond.

New analysis of this year's Prime Day shows UK shoppers shifting spend away from big-ticket electronics toward groceries, beauty and everyday essentials — a behavioural signal brands can't afford to ignore.

Pop-up events are transforming the way brands and retailers connect with consumers. What was once considered a niche and experimental strategy has become one of the most powerful tools in modern retail marketing.

Generation Z (born between 1997 and 2012) is no longer the consumer of tomorrow they're shaping the retail industry today.

For many years, private label products were viewed as the budget-friendly alternative to well-known brands. Today, that perception is changing.

For years, brands have focused on improving their visibility on Google. Today, the way people search for information is changing.

Today's brands are no longer competing only with other brands. They're competing with every notification, every scroll, every video and every piece of content fighting for a consumer's attention.

For decades, advertising followed a familiar formula: polished commercials, carefully planned campaigns and substantial marketing budgets.

In today's crowded digital landscape, capturing consumer attention has never been more challenging. Brands are constantly competing through bold visuals, fast-paced content and endless advertising campaigns.

The fashion industry is evolving rapidly, and so is the way brands showcase and sell their collections.

⏱️ 1-Minute Summary Online retail now accounts for 27.5% of total retail sales in Great Britain (ONS, January 2026). While significant, it remains below the frequently quoted "over 30%".