All Marketing knowledge

Dunkin' unveiled a Marvel tie-in on 5 October, with an Avengers: Doomsday menu and collectibles priced $8.99-$24.99 launching 4 November ahead of the 18 December film.

Target's 2026 holiday campaign, previewed 20-21 October, builds a fictional Academy of Giftology led by D'Arcy Carden, backed by creators, OOH and up to 25% off toys for Circle members.

Consumer champion Which? has launched 'The answer you can trust', its first major platform since appointing Neverland, landing as AI-generated reviews raise fresh doubts about who to believe online.

Steve Challouma, the former Birds Eye and Nomad Foods CMO with nearly 30 years in food, has joined The Compleat Food Group as its first chief growth officer as the business pushes toward GBP1.5bn.

Coca-Cola UK has launched 'The Club', a free-rewards scheme built on its Superfan platform and relaunched Supercan Premier League range, as the battle for first-party drinks data heats up.

Heineken has borrowed the on-demand playbook to tackle a very British problem: deciding where to drink. Its new 'Pubscription' service sorts local pubs into genres you can browse like box sets.

French households are warming to the idea of handing everyday decisions to algorithms — starting, Kantar finds, with the heating.

In-feed buying was a novelty a year ago. The latest Colissimo data shows it is becoming a habit, led by the young.

McDonald's is reviving a 1986 Halloween icon and bolting it to Disney's villains — a collectible play that runs on nostalgia and IP at once.

A cult sandwich that has been on sale in Germany since 1989 is leaving the permanent menu, as McDonald's leans into rotating limited promotions.

Why bringing back a retro icon works — and the three tests before you try it.

Loyalty schemes have quietly become retailers' most valuable asset — not for the discounts, but for the data. Here's how rewards turned into a media business, and what it means for brands.

America's shoppers in 2026 are value-driven, omnichannel and increasingly shopping through social and AI. Here are the consumer trends US marketers need to plan around.

Travel giant TUI Deutschland is promoting Christian Bärwind, its marketing and sales lead, into expanded responsibilities, in a leadership change that signals how the operator is steering its brand.

Fast-casual darling Cava has recruited John Ludeke — a marketer from challenger brands Dr. Squatch and Monster Energy — as chief marketing officer, signalling a more aggressive brand-building phase.

Red Lobster has formalised Andy Pitts as chief marketing officer, confirming the leader who steered its marketing through a post-bankruptcy reset into the permanent role.

Kantar's BrandZ Most Valuable UK Brands 2026 puts the top 75 at a record $321.2bn, with HSBC on top, Revolut the fastest riser and financial services powering growth that is finally outpacing global rivals.

Waitrose is investing GBP 10m to bring restaurant-quality prepared meals to its shelves, positioning dine-in at home as a rival to eating out ahead of Christmas.

Kaufland, the Schwarz Group's hypermarket arm, has launched its online marketplace in Spain with 3,100+ sellers, extending the platform model it recently rolled out in the Netherlands.

The HDE consumer barometer shows German consumer sentiment slipping year-on-year, dampening the outlook for the all-important Christmas shopping season — a warning for retail marketers.