All Marketing knowledge

The French public broadcaster launched a back-to-school self-promotion under the paradoxical line 'the screen that inspires screen-free time', riding the screen-time public-health wave.

Camping/holiday brand Homair launched a 'Service Après-Vacances' easing the mental load of returning from holiday, bundling partner offers and turning unread emails into discounts.

Kids-media publisher Unique Heritage Media introduced 'Tribu L'hebdo', a weekly print title for 8-12 year-olds, betting on print subscriptions in a screen-heavy world.

Brioche Pasquier's Pitch launched a back-to-school push via Les Gros Mots that ditches idealised classrooms for messy childhood reality, aiming to own the daily snack ritual.

Ace Hardware's RedVest Media added weather-triggered programmatic ads — auto-serving generator or fan promos when local forecasts spike — plus DoorDash, influencer and measurement tools.

Craig Inglis — the marketer behind John Lewis's famous Christmas ads — has been named group chief customer officer at Teal Group, owner of toy retailer The Entertainer.

KitKat's viral 'Heist' campaign is being held up as a masterclass in reactive marketing — and the lesson isn't luck, it's decades of brand fundamentals making the improvisation land.

German challenger Ahead is using community and creators to push its lower-sugar sweets out of D2C and into the mainstream confectionery aisle — a playbook for scaling into retail.

Chanel is extending Coco Mademoiselle from one of the world's best-known fragrances into a full makeup collection — a textbook brand-extension move.

Dutch better-for-you brand Holie's has entered France with a playful 'Paris in bed' campaign and a Carrefour listing for its no-added-sugar cereals.

Domino's has launched 'the Domino', a personal pizza shaped like its own logo, and a $1m 'Is the Domino Worthy?' stunt that pays customers to ditch the burger chains.

Hershey has made chart-topping pop group KATSEYE the face of its new Crème Bars — a 1 September launch built to win Gen Z with 'accessible premium' indulgence.

A €1m raise and a cap table full of famous names is Joony's route into Germany's drinks aisle. We weigh the upside of borrowed attention against the brutal reality of retail.

Old Navy's Cardi B 'Most Wanted Denim' push is the most-viewed campaign in the brand's history, treating $22 jeans like a luxury drop.

Hovis is spending £4m to reassert itself as a British bread icon — its first big campaign since Associated British Foods bought it in a reported £75m deal.

As the burger market obsesses over smaller, flatter smashburgers, McDonald's Germany is going the other way — reviving its oversized 'Der M' with the tagline 'Dein Hunger braucht's BIG'.

Aldi Süd's 'Günstig ohne Bonus-App' campaign mocks the loyalty-app discounts of Rewe, Lidl and Edeka — and Lidl has hit back with a comedy spot, in a price-positioning battle experts say Lidl is winning.

Behr found 40% of DIYers abandon painting projects over colour indecision — so it built an AI colour agent, ChatHue, with Google Cloud to sell confidence instead of paint.

Starbucks brought Martha Stewart and actor Belmont Cameli into a social-first campaign that owns the Pumpkin Spice Latte's 'basic' reputation — and racked up 10 million-plus Instagram views in days.

Burger King UK stripped a drive-thru down to one item for National Burger Day — a stunt built on research showing 36% of Brits suffer regular decision fatigue.