All Marketing knowledge

Ipsos's Global Trends 2026 finds personal optimism at its lowest since 2013 and a UK notably wary of AI — a pessimistic consumer mindset brands must plan around.

Fresh off a striking turnaround, Chili's CMO George Felix laid out a growth plan that sets its sights on Mexican fast-food rivals — a bold expansion of the casual-dining brand's ambitions.

Direct-to-consumer brands that once bypassed stores are now fighting for shelf space at major chains, rewriting their marketing playbooks around retail as customer-acquisition costs bite.

Children's apparel giant Carter's has overhauled its brand with a new logo and a social-first strategy built on self-expression, chasing a new generation of Gen Z and millennial parents.

Two-thirds of Americans game every week, yet gaming captures a tiny slice of ad budgets — an 'unstable equilibrium' that echoes connected TV's early years, industry leaders warned at IAB PlayFronts.

A EUROPEAN INITIATIVE FOR MAJOR MANUFACTURERS TO REMOVE ADDED SUGAR FROM CEREALS Holie’s, the Dutch disruptive challenger brand and the #2 cereal brand in both the Netherlands and Belgium, is launching Wake Up, Big Cereal; a European initiative challenging major cereal manufacturers to remove added sugar from their entire product ranges and use their scale to help make breakfast healthier across Europe. At wakeupbigcereal.today, manufacturers can see how Holie’s makes cereals

Three high-impact actions every small business owner should take right now, from Merx Marketing — simple, proven moves that drive growth without a big budget.

Ten years after its 2016 viral frenzy, Ritter Sport is reviving its Einhorn (unicorn) chocolate for 1 November 2026 with a deliberate shift away from influencer hype toward retail sales volume.

Mattel has signed a multi-year deal to bring Bluey to Barbie, Hot Wheels, Fisher-Price and more — a licensing play that rents one of kids' entertainment's hottest properties.

Baby formula brand Bobbie has cast Nara Smith — famous for making everything from scratch — in a satirical ad that pushes back on parenting pressure and normalises formula feeding.

Kalshi, Polymarket and rivals have unleashed a celebrity-packed advertising blitz for the NFL season — active ads more than doubled in five weeks as prediction markets spend to look mainstream.

Samsung is greeting Apple's first foldable iPhone with a cheeky 'Welcome to Foldables' campaign in Germany, a classic piece of reactive comparative advertising.

Germany's car-subscription market is growing fast, with market leader Finn scaling revenue and valuation — but rising competition is squeezing margins across the sector.

Mini is leaning into its cult status by inviting customers to help shape the brand, treating owners as active co-creators rather than passive buyers.

German rail operator ODEG and agency KNSK are using a relatable 'Mum' figure to nudge passengers toward more considerate behaviour on trains, with humour instead of scolding.

YouGov is rolling out BrandIndex Voices in France, an AI-powered qualitative tool that aims to explain the 'why' behind brand-tracking metrics at scale, using real panellists.

France's dairy body CNIEL is reviving the cult 45-year-old slogan 'Les produits laitiers sont nos amis pour la vie' in a new campaign of culinary duos, with a manga-styled TV return.

Healthcare booking platform Zocdoc has launched a new brand campaign positioning itself around finding the right doctor, not just any doctor, and getting patients seen.

Hair-wellness brand Nutrafol used the red carpet's biggest night to reframe the 'before and after' makeover narrative around choice and confidence rather than fixing flaws.

Target has named former Hilton CMO Mark Weinstein as its Chief Marketing and Guest Experience Officer, fusing brand and customer experience under one leader.