All Marketing knowledge

Jung von Matt has built MINI's first major global campaign, 'Three Cars, One Dreamer' — a character-led storytelling platform. Here's why narrative branding is having a moment.

Audible's new global platform, 'Stories That Speak to You', sells the emotional power of deep listening — and was made by a brand-new in-house team. Here's what the in-housing bet means.

Lucky Generals has landed the creative account for Fred Olsen Cruise Lines, adding a well-loved British travel brand to its roster. Here's what the win means for cruise marketing.

Sky Bet has kicked off the Premier League season with 'The World's Gone Football', an Anomaly-made campaign starring Roy Keane and Micah Richards on a time-travelling romp. Here's our read on football's marketing land grab.

Sir Martin Sorrell's S4 Capital lifted first-half EBITDA 83% and declared its first dividend even as revenue fell — sending shares up as much as 26%. Here's what the cost-driven rebound means for the agency model.

WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.

Beiersdorf hands Berlin social-first agency Charles & Charlotte the global social-media strategy for Hansaplast across 17 markets — a sign social is now a lead channel.

Serviceplan Group will run Porsche's worldwide creative and marketing from January 2027, beating incumbents Grabarz & Partner and UDG — a landmark win for Europe's biggest independent.

Veteran creative Peter Gocht has joined Hamburg digital agency La Red as executive creative director after five years at Saint Elmo's Hamburg.

Mattress e-tailer bett1.de has replaced long-time lead agency Antoni with Berlin's &Aimaq for a new international brand identity built around a 'sleep ballet'.

Mainz-based agency group Ryze Digital has acquired Vienna specialist Nexxar, declaring itself the leading provider of corporate reporting in the DACH region.

The GWA has revealed the shortlist for the Effie Awards Germany 2026, with 61 cases advancing across 21 categories and Jung von Matt leading the field.

Alexander Rohwer, who led brand and advertising at Otto until spring 2026, has joined Serviceplan Group as a managing director at its Plan.Net digital arm.

Lucozade Ribena Suntory has appointed Dark Horses as lead creative agency for Lucozade, as the energy brand approaches its 100th anniversary.

Soft-drinks maker AG Barr has appointed VCCP Media as its media agency of record after a competitive four-way pitch, unseating incumbent the7stars.

TBWA has rolled out its first full global visual identity, a deliberately imperfect, handmade system built in-house by Design by Disruption.

Agency thjnk has launched a new brand platform, 'FEEL GLÜCK', for Lotto Baden-Württemberg — a 360-degree campaign uniting the state lottery's products under one feel-good idea.

Paris agency Fred & Farid conceived the global campaign for 'Rare Beginnings', the second fragrance from Selena Gomez's Rare Beauty — a French creative win on a major international brief.

Popeyes has named Anomaly its US creative agency of record, replacing McKinney and rebuilding its roster across Canada creative, comms and CRM in a push for consistency and value messaging.

VML UK has appointed Cat Davis, formerly of Atomic London, as chief marketing officer — the latest sign that big agencies are investing in marketing themselves as consolidation reshapes the sector.