All Marketing knowledge

Publicis has won a mandate to work for insurance giant Allianz Deutschland, extending a remarkable run of global and regional account wins for the holding company.

French agency Forecast has launched a dedicated 'People' division focused on personal branding for public figures — a sign that reputation strategy for individuals is becoming a formal service.

French agency group WMH Project has opened a new expertise unit, CULTURE, dedicated to cultural and heritage experiences — a bet that culture is a serious brand channel.

Marion Darrieutort's The Arcane has merged with Cinquième Rue and Pop Stories to form Arcane Partners, a consolidation of French communications and influence consultancies.

French eco-organisation Alcome has picked agency Josiane, after a pitch, for its next public campaign to cut cigarette-butt litter, backed by a reported €78m 2026 budget.

Former Droga5 creative Mariano Jeger has joined OutFront to launch IRL Studios, betting that in-person, offline marketing gains value as trust in digital erodes.

Digital group Brave Bison has raised its offer for ad-effectiveness firm System1 to £47.5m in a fourth bid, pressing ahead despite opposition from System1's biggest shareholder.

S4 Capital's Monks Germany is heading into a 'restart' amid reported turbulence. Why agency stability is a procurement criterion, not just a nice-to-have.

Half of German brand marketers want to in-house creative with AI, a GWA whitepaper finds. Why wanting to and doing it well differ - and the hybrid model wins.

Scholz & Friends launched a bundled social and culture unit, Circus. Why networks keep spinning up social sub-brands - and how to tell if the talent is really native.

Mediaplus won the heritage food brand Peter Kölln's media account. Why even in a cautious market, distinctiveness and smart media planning beat private-label pressure.

A thjnk co-founder is leaving to run a brand client-side. Why in-house marketing now poaches agency leadership, and the agency-brand boundary is blurring both ways.

Germany's design-agency sector is growing just ~2%, HORIZONT's ranking finds. Why flat design budgets are a warning to treat brand identity as an asset, not a cost.

Outvertising's first creative-leader CEO signals that inclusion in advertising is regrouping around effectiveness and craft. What it means for brands.

A leaked WPP memo urges clients to swap independent 'triple bids' for three in-house options. Producers say it threatens fair competition - here is what advertisers should do.

Jung von Matt has won the advertising account for Hamburg's transit authority HVV, with JvM Tech and MaibornWolff also set to rebuild hvv.de — a mobility win with a digital core.

The Welsh Government is relaunching an £88m media and creative review it previously abandoned, with the process due to begin in October — one of the UK public sector's biggest live accounts.

Five Guys has appointed LA agency Mirimar as its creative agency of record, cementing a more deliberate marketing push after decades of relying on word of mouth.

Omnicom has named BBDO chairman Andrew Robertson CEO of its combined Omnicom Advertising division as founding chief Troy Ruhanen retires after two decades.

Omnicom-owned media agency UM Deutschland has elevated Felix Schneider to Managing Director and Chief Strategy Officer, moving to a dual-leadership model alongside CEO Stefanie Tannrath.