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Greater Anglia and Stansted Express have handed their integrated creative account to Atomic London, betting on brand creativity to sell the story of shiny new trains.

Havas Play appoints Johana Pallas to lead its 17-strong Influence & PR division, with a brief to scale creator work internationally — a signal of how influence is maturing into an always-on discipline.

Jung von Matt is relaunching its technology division under new leadership, with Max Lederer vowing to build the tech brand as big as Jung von Matt itself.

Classifieds platform Kleinanzeigen is challenging tired estate-agent stereotypes in a campaign by agency The Goodwins, celebrating rather than mocking the profession.

Deutsche Telekom has launched a campaign against digital violence — its first project with Jung von Matt — extending the telecoms giant's long run of purpose-led work on online safety.

Île-de-France Mobilités, the authority behind Paris-region transport, has chosen VML for its account — a high-visibility public-sector win with reach across one of Europe's busiest transit networks.

Agency Ammunition has hired Myron Nilsson as chief creative officer, part of what its CEO frames as a year of major investment in the shop's creative ambitions.

Independent agency Folklore has hired Colle McVoy's Obele Brown-West as president, part of a leadership build-out as the shop pushes to scale its creative ambitions.

UKTV has handed its creative account to independent agency Feral, giving a challenger shop the keys to marketing one of Britain's biggest free-to-air and pay-TV portfolios.

Carat has appointed Bram Meuleman and Sarah Stringer to new global strategy and planning roles, reinforcing the media network's bet that human strategic thinking is the differentiator in an automated market.

Macmillan Cancer Support has moved its creative account back to VCCP after incumbent AMV BBDO declined to re-pitch, underlining how tight the fight for standout charity creative has become.

M&C Saatchi has appointed Karen Boswell to a global transformation role, tasking a senior digital and consulting leader with turning the group's creativity into performance, products and measurable growth.

Netflix has named dentsu its sole holding-company media partner across 22 EMEA markets, a landmark win that shows even data-rich advertisers still want a single strategic media brain.

One of the UK's largest wealth managers has hired Isobel for a TV campaign — a sign that advice brands are turning to mass-reach brand-building to rebuild trust and win the next generation of clients.

HSBC's new UK campaign, made with VML, celebrates small business owners rather than the bank's products — a smart play for the loyalty of the 5.5 million firms that make up almost all of Britain's economy.

Tyre marketing rarely troubles the culture. Hankook's returning 'Hank' character — now retired and outdoors — is a masterclass in treating a creative device as a long-term asset.

In its debut work since winning the transport authority's account, Jung von Matt turned Hamburg's station floors into a civil-courage prompt — a red line that asks commuters to step up, not stand by.

McCann Worldgroup Germany has hired Ole Nagatis from TLGG as a new Executive Creative Director, adding him to its three-person creative leadership line-up.

ING Deutschland has added Saint Elmo's and RCKT to its agency roster for a new retirement-savings platform built around comedy and fronted by comedian Aurel Mertz.

Parcel-locker network Mondial Relay by InPost has appointed French agency Gangstères to run its social media, as it pushes a broader brand reinvention.