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Marketing Minute
UK agency shake-up: July’s biggest hires, wins and rebrands decoded
From Oliver poaching a TikTok creative chief to Grey winning Synechron and Weetabix hiring a new social agency, July’s UK agency moves reveal where the market is placing its bets.
Jul 313 min read
WPP bets its future on ‘Elevate28’ — a £500m plan to become one company
New CEO Cindy Rose is dismantling WPP’s holding-company structure in an 18-month, £500m restructure called Elevate28. Here’s what it means for UK clients and talent.
Jul 313 min read
Havas grows in H1 2026 — but the UK just turned 'slightly negative'
Havas reported 2.5% organic growth and an improved 11.0% EBIT margin for H1 2026, but flagged that France and the UK turned 'slightly negative' in Q2 — an early warning on UK ad-market softness as results season opens.
Jul 303 min read
Honda’s ‘Your Dreams Engineered’: humanity as the pitch in an age of AI
Honda's new pan-European platform ‘Your Dreams Engineered’ by Pablo bets on human-centred engineering just as rivals lean into AI — an ownable counter-position UK marketers can learn from.
Jul 293 min read
Omnicom’s Q2: $6.6bn revenue as the IPG mega-merger starts to pay off
Omnicom posted $6.6bn in Q2 2026 revenue and 6.1% organic growth as IPG merger synergies drove adjusted EPS up 29% — and put the agency giant back in the growth conversation.
Jul 293 min read
Jacob's Creek's 'Welcome to the Creek': A Bold Move in the UK Market
Jacob's Creek has launched its biggest-ever campaign, 'Welcome to the Creek', with the UK as first market. Why high awareness isn't the same as high relevance.
Jul 244 min read
'If Carlsberg Did…' returns after a decade in the sun
Carlsberg has revived its iconic 'If Carlsberg Did…' line after ten years, via Fold7. We unpack why bringing back a dormant tagline can beat inventing a new one.
Jul 243 min read
Omnicom merges Mediahub and Hearts & Science into a $9.1bn media network
Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun
Jul 233 min read
Publicis raises its 2026 forecast as Q2 growth hits 4.8%
Publicis Groupe has upgraded its full-year 2026 guidance after posting 4.8% organic growth in the second quarter, extending a run of outperformance built on data, AI and a $3bn acquisition spree.
Jul 222 min read
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