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Chemnitz agency Zebra Group has won both the creative and media accounts for Haema, Germany's largest privately operated blood and plasma donation service, after a competitive pitch.

MV Group's independent media agency Good Buy Media has named Doris Madingou director-general after nearly a decade at the firm, alongside two Paris hires and three account wins.

Digital and influence agency Vanksen has named Christophe Jourdain as its new managing director, as founder Xavier Lesueur steps back. Vanksen operates across France and Luxembourg.

Former Public Service minister Stanislas Guerini has been promoted to managing partner at French AI-and-data consultancy Artefact, leading its human and organisational AI-transformation practice.

French agency Rosa Paris (ex-Rosapark) has recruited art director Paul Grange and copywriter Simon Rizo as a creative pairing, arriving after seven years together at We Are Social.

WPP is looking to offload its London South Bank campus as part of CEO Cindy Rose's 'Elevate28' strategy of real-estate rationalisation and simplification.

Percy Smend, Chief Client Officer of WPP Germany, is departing — a senior exit worth watching for what it signals about holding-company client relationships amid industry upheaval.

Serviceplan Culture has partnered with esports outfit OG Collective to deepen its gaming marketing — a reminder that you can't fake a subculture, so borrow authenticity from those who belong.

Hamburg intranet and AI-workplace specialist Hirschtec has been acquired by Munich's Venitus group — a marker that internal communications is becoming a market worth investing in.

Friendventure's Julian Hansmann has bundled six owner-managed German digital agencies into Friends Digital Group — the squeezed middle of the agency market answering scale with consolidation.

Sparda-Bank München's 'Oberhammer Oberbayern' music video — its first work with Twentyrising — turns regional pride into its hook, then buys Twitch and TikTok to reach a younger audience.

BoursoBank's new Buzzman campaign dramatises the breadth of its offer through the passage of time — and leans into word-of-mouth, the force that really sells banks.

Aldi and Buzzman reworked 'spot the difference' to attack the assumption that own-label means worse — letting shoppers reach the conclusion themselves.

London agency The Academy has launched a dedicated advertising division led by renowned art director Dave Dye — a bet on human craft as AI floods the market with sameness.

Popeyes has rolled out 'THAT Chicken from Popeyes', its first major platform from agency GUT — a lesson in winning a crowded category through ownable specifics.

A tangible marker of the squeeze on German creative agencies — a rescue-by-acquisition that keeps the Häppy brand alive under a bigger roof.

A fresh international launch account on German soil — a challenger-brand story in a QSR market dominated by McDonald's and Burger King.

More evidence of investor money flowing into French independent comms groups specifically to fund AI and data capability.

A fresh French agency win for a challenger FMCG brand — notable because it goes to an independent, B-Corp-certified shop rather than a network.

A recognisable political name takes the top operational role at a Paris influence firm — a signal on the blurring line between politics and the influence-comms industry.