All Marketing knowledge

A Berlin court says transit operator BVG must keep running Nius ads it tried to pull. Why the ruling is a brand-safety and acceptance-policy wake-up call for out-of-home media.

Paramount Skydance settles a 12-state antitrust suit with output, US-production and editorial concessions — clearing its ~$110bn Warner Bros. Discovery deal. What consolidation means for advertisers.

Google Gemini teams up with The Sidemen on a five-video series produced by Arcade — a native creator play aimed at a young, AI-sceptical audience.

McDonald's UK and Leo UK relaunch 'World Menu Heist' with nine international items from eight countries across an eight-week campaign — and a lesson in why returning platforms beat starting from scratch.

Seven rules for marketing on a small budget, from the team at Merx Marketing — how to compete with bigger rivals by spending smarter, not more.

German broadcaster Seven.One Media is partnering with Criteo and Kleinanzeigen on new data deals designed to make its TV advertising more addressable and measurable.

Jung von Matt is relaunching its technology division under new leadership, with Max Lederer vowing to build the tech brand as big as Jung von Matt itself.

A YouGov survey of German decision-makers finds many expect AI-powered search to replace classic search engines for customer acquisition — a warning shot for SEO-dependent brands.

Germany's biggest advertisers are splitting into two camps: telecoms giants Telekom and Vodafone are raising ad pressure while consumer-goods leader P&G reins its spending in.

Toy maker Playmobil has hired a former Disney marketing chief to lead it out of a period of crisis, betting that storytelling and licensing expertise can revive the brand.

Classifieds platform Kleinanzeigen is challenging tired estate-agent stereotypes in a campaign by agency The Goodwins, celebrating rather than mocking the profession.

Aldi Süd's emotional 'Gutes für alle' campaign positions the discounter as a companion across generations, a warmer brand play in a fiercely price-led German grocery market.

Commerzbank is running a new flight of its 'success stories' platform featuring real customers and entrepreneurs, doubling down on authenticity in a category short on trust.

Adidas is leaning on football nostalgia — debating the greatest-ever Germany shirts — to launch its Nations League push, betting that heritage and fan emotion beat product specs.

Deutsche Telekom has launched a campaign against digital violence — its first project with Jung von Matt — extending the telecoms giant's long run of purpose-led work on online safety.

French private bank Milleis Banque Privée has launched a campaign built around supporting clients' passions, a warmer, more human pitch in a category usually sold on performance and prestige.

French steakhouse chain Hippopotamus is pushing a new Spicy Smash Burger with a bold campaign, chasing the smash-burger trend to pull younger, value-minded diners into its restaurants.

A French proposal to ban advertising for glasses and hearing aids has split the optical and audiology sector, pitting big chains against those who say a ban would protect consumers.

Netflix became the leading private financier of French audiovisual and cinema production in 2025, according to Arcom's legal indicators — a milestone that redraws who bankrolls French storytelling.

France Télévisions must find €90m of savings in 2027, its president Delphine Ernotte Cunci has warned — a squeeze that will ripple through French public broadcasting and its ad market.