top of page
All Marketing knowledge
Marketing Minute
Google Ads hands the keys to AI: what the 'AI Max' shift means for UK advertisers
A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.
Jul 273 min read
Ofcom's age-check crackdown puts platforms on notice — what it means for advertisers
Ofcom's new Use of Age Assurance report shows real progress on online age checks — but tells social platforms the job is 'not done'. Here is why that reshapes audience targeting.
Jul 273 min read
Dentsu becomes a ChatGPT ad pioneer — and hands UK brands an AI-search edge
Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.
Jul 273 min read
DASH goes national: 'The Drink That Has It All' becomes its biggest-ever campaign
DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.
Jul 273 min read
Jacob's Creek's 'Welcome to the Creek': A Bold Move in the UK Market
Jacob's Creek has launched its biggest-ever campaign, 'Welcome to the Creek', with the UK as first market. Why high awareness isn't the same as high relevance.
Jul 244 min read
Belvoir Farm goes big with 'We're Taste Obsessed'
Belvoir Farm has launched its biggest-ever campaign, 'We're Taste Obsessed', with a £1m spend and its first TV ad via Joint. A lesson in premium challenger marketing.
Jul 243 min read
'If Carlsberg Did…' returns after a decade in the sun
Carlsberg has revived its iconic 'If Carlsberg Did…' line after ten years, via Fold7. We unpack why bringing back a dormant tagline can beat inventing a new one.
Jul 243 min read
Ofcom's scam-ad code puts Big Tech on the hook for £200m fraud
Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.
Jul 243 min read
Google's Q2 ad revenue jumps 14.5% as AI reshapes Search
Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.
Jul 243 min read
Gambling ads hit 96% compliance as ASA's AI monitoring bites
The ASA says 96.2% of monitored gambling ads now comply with the rules — a win for its AI-powered Active Ad Monitoring. But alcohol lags, and social is the weak spot.
Jul 243 min read
Nectar360 becomes first UK retail media network to win IAB Europe certification
Nectar360 is the first UK retail media network to secure IAB Europe certification, a milestone for measurement standards. We explain why sta
Jul 234 min read
Ofcom opens a child-safety probe into TikTok — what it means for advertisers
Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety
Jul 234 min read
Epsilon gives brands more control over retail media — and a shot at AI shoppers
Epsilon's new 'Brand Pages' let advertisers build richer, shoppable retail media storefronts with unified measurement — and feed the AI sear
Jul 234 min read
London Eye asks Britain to 'Book Breathtaking' — the psychology of the reframe
The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp
Jul 234 min read
Good Energy launches its biggest-ever campaign — and rewrites how green is sold
Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili
Jul 234 min read
Geely picks Joint as it drives into the UK — inside a challenger brand launch
Chinese carmaker Geely Auto has appointed independent agency Joint as lead creative for its UK launch. We break down how a new entrant build
Jul 234 min read
The FA red-cards Iceland's 'England' store stunt — a lesson in ambush marketing
Iceland renamed three stores 'England' during the World Cup and was hit with an FA cease-and-desist. We unpack the ambush-marketing risk and
Jul 234 min read
99% of UK advertisers now use GenAI — but most are chasing the wrong prize
A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused
Jul 234 min read
Dr Martens hands Arena Media a bigger global brief, uniting brand and performance
Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie
Jul 233 min read
Omnicom merges Mediahub and Hearts & Science into a $9.1bn media network
Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun
Jul 233 min read
bottom of page