Jung von Matt Relaunches Its Tech Unit Under Max Lederer
Jung von Matt is relaunching its technology division under new leadership, with Max Lederer vowing to build the tech brand as big as Jung von Matt itself — a sign of how seriously creative agencies now take owning technology.
The relaunch
Jung von Matt, one of Germany's most famous creative agencies, is restructuring and relaunching its technology arm under Max Lederer, who has set out an ambition to grow the tech brand to the scale of the flagship agency itself.
That is a bold target, and a clear signal that JvM sees technology not as a support function but as a growth engine in its own right.
Why creative agencies are chasing tech
The lines between creative agency, consultancy and technology firm have blurred. Clients increasingly want partners who can not only imagine an idea but build the platforms, tools and data infrastructure to deliver it — and that work carries higher margins and stickier relationships.
Our read at Marketing Minute: a creative agency building a serious tech brand is defending against consultancies and system integrators encroaching on its territory. Owning the 'make it real' layer, not just the 'dream it up' layer, is how modern agencies stay indispensable.
What clients should take
The lesson for marketers is that your agency roster is converging. The creative shop, the consultancy and the tech partner increasingly pitch for the same integrated work, which gives clients more choice — and more need to be clear about what they actually want.
The practical move is to judge partners on whether they can join the idea to the build. A brilliant concept that no one can execute, and a slick platform with no idea behind it, are equally useless.
Quick FAQ
What is Jung von Matt relaunching?
Its technology division, under new leadership from Max Lederer, who aims to build the tech brand to the scale of JvM itself.
Why are creative agencies investing in tech?
Clients want partners who can build platforms and data infrastructure, not just ideas — higher-margin, stickier work that consultancies also chase.
What's the takeaway for clients?
Judge partners on whether they can join the idea to the build; a concept no one can execute is as useless as a platform with no idea.
A creative agency vowing to build a tech brand as big as itself tells you where the money and the threat now sit. Consultancies and integrators are circling adland's territory, and the defence is to own the 'make it real' layer, not just the 'dream it up' one. Ideas without execution don't survive. — Daniel Nikolla, Founder of Merx Marketing
Modern agencies stay indispensable by owning the build, not just the idea — the two are converging fast.
Can your lead agency actually build what it dreams up — or does the idea die at handover?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Source: W&V.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
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