All Marketing knowledge

UKTV has handed its creative account to independent agency Feral, giving a challenger shop the keys to marketing one of Britain's biggest free-to-air and pay-TV portfolios.

Carat has appointed Bram Meuleman and Sarah Stringer to new global strategy and planning roles, reinforcing the media network's bet that human strategic thinking is the differentiator in an automated market.

Channel 4 has called for robust scrutiny of the proposed ITV-Sky merger as the UK competition regulator weighs a formal inquiry into a deal that could reshape who controls British TV advertising.

BT has made online security the centre of its new broadband campaign, casting scammers as invasive, bee-like predators — a pivot from speed and price to safety as the broadband battleground.

Macmillan Cancer Support has moved its creative account back to VCCP after incumbent AMV BBDO declined to re-pitch, underlining how tight the fight for standout charity creative has become.

No FTSE 100 company has a marketing director on its main board, down from 14% in 2007 — but marketing expertise hasn't vanished, it has migrated into growth and customer roles below board level.

M&C Saatchi has appointed Karen Boswell to a global transformation role, tasking a senior digital and consulting leader with turning the group's creativity into performance, products and measurable growth.

Netflix has named dentsu its sole holding-company media partner across 22 EMEA markets, a landmark win that shows even data-rich advertisers still want a single strategic media brain.

Diageo has promoted Guinness architect Anna MacDonald to marketing and category director for Great Britain, marking a shift to category-led growth under CEO Dave Lewis.

A EUROPEAN INITIATIVE FOR MAJOR MANUFACTURERS TO REMOVE ADDED SUGAR FROM CEREALS Holie’s, the Dutch disruptive challenger brand and the #2 cereal brand in both the Netherlands and Belgium, is launching Wake Up, Big Cereal; a European initiative challenging major cereal manufacturers to remove added sugar from their entire product ranges and use their scale to help make breakfast healthier across Europe. At wakeupbigcereal.today, manufacturers can see how Holie’s makes cereals

Gmail search now hands users an AI-summarised answer pulled from across their inbox. As AI reshaped web search, it's now reshaping the inbox — and email marketers need to pay attention.

France's leading property portal is running a reassurance-led brand campaign with Marcel while rolling out AI-powered, natural-language search — a two-track defence of relevance in an AI-disrupted category.

France's leading supplementary-pension group has made an unashamedly emotional brand film with Havas Paris — turning a dry, easy-to-defer category into something worth feeling, and worth acting on.

Meta is removing advertisers' ability to exclude specific placements, platforms and devices at the ad-set level — another push toward automation-first buying, and a fresh headache for brand safety.

Google is automatically moving legacy Search campaigns to AI Max, and there's no opt-out. Here's what advertisers gain in performance — and the control they quietly hand over.

Meta's new Ads AI Connectors let tools like Claude and ChatGPT plug straight into ad accounts to audit, build and edit campaigns. Agentic advertising just arrived at the world's biggest performance platform.

One of the UK's largest wealth managers has hired Isobel for a TV campaign — a sign that advice brands are turning to mass-reach brand-building to rebuild trust and win the next generation of clients.

The WSL has appointed Bicycle to run its media, a sign that women's football is being planned and bought like the serious commercial property it has become.

Marvel's Wolverine landed exclusively on PS5 — and PlayStation met the moment with a London installation. Inside the playbook of turning a game launch into a cultural event.

HSBC's new UK campaign, made with VML, celebrates small business owners rather than the bank's products — a smart play for the loyalty of the 5.5 million firms that make up almost all of Britain's economy.